Global Ayurveda Market 2024-2031

Global Ayurveda Market 2024-2031

Ayurveda Market Size, Share & Trends Analysis Report by Form (Herbal, Mineral, and Herbo-Mineral), by Application (Medical/Therapy, and Personal), by Distribution Channel (Retail Stores, Supermarkets, and Online Marketplaces), and by End-User (Healthcare, and Academia & Research), Forecast Period (2024-2031)

Ayurveda market is anticipated to grow at a CAGR of 25.2% during the forecast period (2024-2031). Ayurveda is a framework of holistic healthcare approaches that originated in India, focusing on the balance between the mind, body, and spirit. The market growth is majorly dependent on rising demand for natural and organic products, ample support from state-run organizations, and growing awareness of the benefits of Ayurveda.

Market Dynamics

Rising Demand for Natural and Organic Products

Consumers are increasingly seeking natural and organic alternatives to conventional medicines owing to changing dynamics for medicinal treatments, a shift towards organic and sustainable products, and the potential risk of chemical-based treatment, among others. Ayurveda, with its emphasis on herbal remedies and holistic wellness practices, resonates with this growing trend, which is expected to benefit the industry. For instance, according to the AYUSH export report 2023, India has steadily increased its presence in the global trade of the herbal medicinal sector. Exports in the sector expanded from $0.86 billion in 2017 to $1.26 billion in 2021, registering a robust growth of 7.8%. Overall, the USA (34.9%), EU (18.7%), and UAE (5.5%) are the major markets for all three categories of Ayush exports, contributing to 59.1% of all Ayush exports in 2021.

Growth of Ayurvedic Personal Care & Wellness Industry

Globally, increased awareness of the side effects of chemical-based personal care products, increasing availability and accessibility of ayurvedic products, rising preference for consuming natural and organic products, and embracing traditional wisdom in the Asia-Pacific region have stimulated demand for ayurvedic personal care and wellness products. For instance, according to the Confederation of Indian Industry (CII), the Ayurvedic beauty and wellness market in India is expected to grow by 15.0% in 2020. This move corresponds to a larger global trend toward natural and sustainable living. Indians are increasingly discovering the benefits of Ayurveda, an ancient Indian medical practice that promotes total well-being.

Market Segmentation

Based on formulation, the market is segmented into herbal, mineral, and herbo-mineral.

Based on application, the market is bifurcated into medical/therapy and personal care.

Based on distribution channel, the market is segmented into retail stores, supermarkets, and online marketplaces.

Based on end-user, the market is segmented into healthcare, and academia & research.

Online Marketplace Segment Is Expected To Grow Over The Coming Years

The primary factors supporting segmental growth include the convenience and accessibility of online markets, global reach, targeted marketing, and rising internet penetration. This segment caters to consumers with a wide product range while also offering better opportunities for product innovation and delivery methods compared to traditional retail channels, which has instigated international brands as well as local manufacturers to register an online presence for business growth. For instance, in February 2022, Amazon India announced the launch of a separate storefront for Ayurvedic products on their marketplace (Amazon. in). The storefront was officially launched at a virtual event by Shri Sarbananda Sonowal, Hon'ble Union Cabinet Minister, Ministry of Ayush, and will increase the visibility of unique Ayurvedic products such as juices, skin-care supplements, immunity boosters, oils, and more from small businesses and direct-to-consumer brands.

Healthcare is Projected to Emerge as the Largest Segment

The healthcare segment is expected to hold the largest share of the market. The primary factors supporting the segment's growth include the integration of Ayurvedic therapies with traditional medicine, the popularity of Panchakarma treatment centers, increasing credibility of Ayurvedic treatments, standardization and regulation of the industry, and a focus on developing world-class Ayurvedic wellness and preventative care systems. For instance, in December 2022, the All India Institute of Ayurveda (AIIA) entered an MoU with the University of Medical Sciences in Cuba and extended its agreement with REAA (Rosenberg European Academy of Ayurveda) in Germany for another five years with the aim of extending traditional wellness systems at global levels.

Regional Outlook

The global ayurveda market is further segmented based on geography including North America (the US, and Canada), Europe (the UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).

Asia-Pacific Holds Substantial Market Share in Ayurveda Market

The Asia-Pacific region is dominating the global Ayurveda market owing to the origination of Ayurveda in the region. The development of modern Ayurveda infrastructure studies & research in the region, increasing support from governments, and growing exports of herbal products from the region to Western countries are further aiding the regional market growth. For instance, in February 2024, the National Institute of Ayurveda, Jaipur, under the Ministry of Ayush of the Government of India and the Department of Thai Traditional and Alternative Medicine of the Ministry of Public Health of the Government of the Kingdom of Thailand signed a Memorandum of Understanding (MoU) on the establishment of an Academic Collaboration in Ayurveda and Thai Traditional Medicine in New Delhi.

Market Players Outlook

The major companies serving the global ayurveda market include Patanjali Ayurveda Ltd., Kerala Ayurveda Ltd., Himalaya, Vicco Laboratories, and Dabur Ltd., among others. The market players are focusing on capitalizing on growth by adopting strategies such as collaboration, partnerships, and market expansion among others. For instance, in May 2022, the Ayurveda Company (T.A.C), a D2C company in the natural beauty and wellness space, expanded its product portfolio with the launch of T.A.C Junior, an exclusive baby care line comprised entirely of Ayurvedic goods.