Global Artificial Intelligence (AI) Voice Cloning Market 2024-2031

Global Artificial Intelligence (AI) Voice Cloning Market 2024-2031

Artificial Intelligence (AI) Voice Cloning Market Size, Share & Trends Analysis Report by Component (Software, and Service), by Deployment (On-premises, and Cloud), by Application (Chatbots and Assistants, Accessibility, Digital Games, Interactive Games, and Others) and by Vertical (Media & Entertainment, Healthcare and Life Sciences, Education and E-Learning, Telecommunications, and Others) Forecast Period (2024-2031)

Artificial intelligence (AI) voice cloning market is anticipated to grow at a CAGR of 26.1% during the forecast period (2024-2031). The AI voice cloning market is driven by advancements in machine learning and deep learning algorithms, the increasing demand for virtual assistants and chatbots, the rise of voice-enabled devices, and the need for personalized customer experiences. Businesses are leveraging AI-powered voice cloning to create engaging virtual assistants, while the entertainment and gaming industries are embracing AI voice cloning to enhance storytelling and user experience. However, the growing adoption of voice cloning requires strict adherence to regulations and ethical standards, as compliance with these standards is essential for the market's growth.

Market Dynamics

Growing Demand for Personalized Customer Experiences

The AI voice cloning market is gaining momentum owing to the growing demand for personalized customer experiences, particularly in the hospitality sector. Therefore, key players are introducing advanced features in AI voice cloning for the hospitality sector. For instance, in December 2023, Hi Auto introduced an AI voice-cloning feature, allowing Quick Service Restaurants to incorporate fully customized voice options into their drive-thru AI ordering technology. This feature records and captures the nuances of a person's voice, enhancing customer engagement and allowing for a more personalized ordering experience. Further, in December 2023, Meta launched a new AI voice cloning tool, Audiobox, as part of a proof-of-concept for audio generation models developed by Facebook AI Research. The tool can generate speech or sound effects from text prompts and clone existing voices.

Market Segmentation

Based on components, the market is segmented into solutions, and services.

Based on deployment, the market is segmented into cloud, and on-premises

Based on applications, the market is segmented into chatbots and assistants, accessibility, digital games, interactive games, and others (announcement systems, text readers, and talking avatars).

Based on vertical, the market is segmented into media & entertainment, healthcare and life sciences, education and e-learning, telecommunications, and others (marketing and advertising, and legal and compliance).

Education and E-Learning Sub-segment to Hold a Considerable Market Share

The demand for high-quality text-to-speech solutions is increasing owing to the need for realistic, personal assistants, and content creation is driving the growth of this market segment. To cater to this vertical, in September 2023, Writesonic launched Audiosonic, a new AI voice generation tool that enables users to convert text into human-like audio for various purposes. The tool streamlines AI text-to-speech (TTS) generation, aiding those with visual or reading disabilities, enhancing e-learning, and providing a cost-effective alternative for publishers in the entertainment industry.

Regional Outlook

The artificial intelligence (AI) voice cloning market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).

Growing Concerns Regarding Security and Fraud May Restrain Market Growth in North America Region

The rise of voice cloning scams has raised concerns about fraud and security, prompting the development of advanced technologies to detect and prevent such fraudulent activities in real-time. For instance, in April 2024 Federal Trade Commission (FTC) launched four winners of the Voice Cloning Challenge, focusing on fraud prevention, real-time detection, and post-use evaluation of biometric data. The winners were evaluated for administrability, feasibility, consumer burden reduction, and technical resilience. Real-time detection is essential for AI-enabled voice cloning scams.

Asia-Pacific is Anticipated to Exhibit the Highest CAGR

India's growing digital adoption and internet usage, coupled with support for Hindi and the Indian English language, present significant growth opportunities for the AI voice cloning market. Therefore, key players are taking leverage of this opportunity by introducing new product launches in this region. For instance, in June 2024, Smallest.ai launched the beta version of AWAAZ, a text-to-speech model for Indian languages. It features advanced features like Mean Opinion Score in Hindi and Indian English and can speak in over 10 accents. It addresses the lack of high-quality and cost-effective models for Indian languages.

Market Players Outlook

The major companies serving the AI voice cloning market include Amazon.com, Inc., Google LLC, Microsoft Corp., Baidu, and Descript, Inc. among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers and acquisitions to stay competitive in the market. For instance, in March 2024, Apple acquired DarwinAI, an AI visual quality assurance startup, which offers a patented AI Voice Cloning platform for improving product quality and increasing production efficiency.