Global Application-to-Person (A2P) SMS and API Market 2023-2030

Global Application-to-Person (A2P) SMS and API Market 2023-2030

Global Application-to-Person (A2P) SMS and API Market Size, Share & Trends Analysis Report by type by Component (Platform and A2P Service), by Application (Authentication Services, Promotional and Marketing Services, Pushed Content Services, Interactive Messages Services, Customer Relationship Management Services and Others), by deployment mode (On-Premises and Cloud), by end-user (BFSI, Retail and E-commerce, E-governance, Healthcare and Others) Forecast Period (2023-2030)

The global application-to-person (A2P) SMS and API market is anticipated to grow at a significant CAGR of 9.8% during the forecast period. The primary factor boosting the market growth includes the increasing number of fraud, which is becoming a rapidly growing challenge for mobile operators. The key players are focusing on finding solutions and entering into partnership to enterprises, for which security and quality of delivery is a priority. For instance, in June 2023, VOX Solutions, entered into exclusive partnership with Telekom Networks Malawi (TNM) PLC's network. This partnership enabled to ensure the secure and reliable delivery of A2P messages to TNM's clients and international businesses, and empowered TNM to gain control over the delivery of all international A2P SMS traffic into its network, including critical communications such as one-time passwords and customer notifications. Furthermore, by adopting this approach, TNM achieved the level of network protection against fraudulent activities, with the advanced A2P Voice & SMS traffic monetization capabilities of the VOX-360 platform.

Segmental Outlook

The global application-to-person (A2P) SMS and API market is segmented based on the component, application, deployment mode, and end-user. Based on the component, the market is sub-segmented into platform and A2P service. Based on application, the market is sub-segmented into authentication services, promotional and marketing services, pushed content services, interactive messages services, customer relationship management services and others. Based on deployment mode, the market is sub-segmented into on-premises and cloud. Further, based on end-user, the market is sub-segmented into banking financial services and insurance, retail and e-commerce, e-governance, healthcare and others (travel and hospitality. Among the industry vertical, BFSI sub-segment is anticipated to hold a considerable share of the market, owing to the streamlined processes, cost efficiency, data security and reliability.

Interactive Messages Services Sub-Segment is Anticipated to Hold a Prominent Share in the Global Application-to-Person (A2P) SMS and API Market

Among the application, interactive messages services sub-segment is anticipated to hold a considerable share of the market, owing to the growing adoption of chatbots and virtual assistants to automate customer interactions and provide instant support. Additionally, increasing demand for interactive customer experiences, technological advancements and infrastructure, partnership and collaboration is also propelling the market growth. For instance, in October 2021, Geisinger expanded its digital engagement with Gyant’s Front Door chatbot to boost its patient base, improve current patient engagement and increase the use of Geisinger-owned healthcare services. Gyant also implemented GYANT COVID SERA which allowed patients to self-screen from any desktop, smartphone, tablet, or web browsing device.

Regional Outlook

The global application-to-person (A2P) SMS and API market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America). Among these, the Asia-Pacific regional market is expected to grow considerably over the forecast period, owing to the E-commerce and digital payments boom, and growing demand for secure authentication.

North America is Expected to Hold a Prominent Share in the Global Application-to-Person (A2P) SMS and API Market

Among all regions, North America is expected to hold a prominent share of the global Application-to-Person (A2P) SMS and API market. One of the major factor is driving the market is customer engagement and support. North American companies leverage these channels to send appointment reminders, service notifications, account alerts, and customer support messages, enhancing customer satisfaction and loyalty. The key market players are focusing on the launch of the product to encourage the customer engagement and support. For instance, in January 2022, Microsoft Corp. introduced a new security update notifications, which enables users to sign up with any email address and receive alerts in their inbox.

In addition, North America has specific regulations governing data privacy and security, such as the general data protection regulation (GDPR) in Canada and various state-level regulations in the US. The GDPR is a regulation that harmonizes national data privacy laws.

Market Players Outlook

The major companies serving the global application-to-person (A2P) SMS and API market include ALLO Communications, LLC, Belgacom International Carrier Services SA, CEQUENS, China Mobile Ltd., ClearSky Technologies, Inc., Genesys Cloud Services, Inc., Global Message Services AG and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in June 2019, tyntec Ltd., entered into an strategic partnership with Ooredoo Global Services. Through the agreement, tyntec offered A2P SMS services for a number of Ooredoo Group's operating companies.

The Report Covers

Market value data analysis of 2022 and forecast to 2030.

Annualized market revenues ($ million) for each market segment.

Country-wise analysis of major geographical regions.

Key companies operating in the global application-to-person (A2P) SMS and API market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.

Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.

Analysis of market-entry and market expansion strategies.

Competitive strategies by identifying ‘who-stands-where’ in the market.