Global Acoustic Vehicle Alerting System (AVAS) Market 2024-2031

Global Acoustic Vehicle Alerting System (AVAS) Market 2024-2031

Global Acoustic Vehicle Alerting System (AVAS) Market Size, Share & Trends Analysis Report by Vehicle Type (Two-Wheeler, Passenger Car, Light Commercial Vehicle (LCV), and Heavy Commercial Vehicle (HCV)), by Application (Advanced Driver-Assistance System (ADAS), Infotainment, Body Electronics, and Powertrain Electronics), and by End-User (Original Equipment Manufacturers (OEMs), and Aftermarket Solutions), Forecast Period (2024-2031)

The global AVAS market is anticipated to grow at a CAGR of 14.6% during the forecast period (2024-2031). Significant factors contributing to the market growth include rising road accidents globally, and increasing demand for safety technologies such as collision avoidance systems, parking assistance, traction control, lane departure warnings, electronic stability control, airbags, tire pressure monitors, and telematics.

According too the World Health Organization (WHO), approximately 1.19 million people face fatalities each year due to road traffic crashes. Road traffic injuries, the leading cause of fatality for individuals aged 5–29 years, disproportionately affect low and middle-income countries, where 92.0% of global fatalities occur despite only around 60.0% of global vehicles. Such factors create the demand for active safety measures to prevent accidents. As a result, active safety features are increasingly being integrated into vehicles to help avoid collisions and accidents.

Segmental Outlook

The global AVAS market is segmented on the vehicle type, application, and end-user. Based on the vehicle type, the market is sub-segmented into two-wheelers, passenger cars, LCVs, and HCVs. Based on the application, the market is sub-segmented into ADAS, infotainment, body electronics, and powertrain electronics. Further, based on the end-user, the market is bifurcated into OEM and aftermarket solutions. Among the end-users, the OEMs sub-segment is projected to hold a significant share of the market, primarily attributed to the government mandates for the implementation of AVAS for safety concerns.According to the EU regulation 540/2014 Of The European Parliament And Of The Council, all new vehicles sold or imported from July 2021 in Europe must be equipped with an AVAS.

The Mobile Sub-Segment is Anticipated to Hold a Considerable Share of the Global AVAS Market

Among the vehicle types, the passenger car sub-segment is expected to hold a considerable share of the global AVAS market. The segmental growth is attributed to the rising adoption of passenger cars owing to increasing demand for personal mobility, and changing lifestyles created the demand for safety solutions. According to data revealed by the International Organization of Motor Vehicle Manufacturers (OICA), the production of passenger vehicles witnessed an increase, reaching 61,598,650 units in 2022, reflecting a notable growth compared to the 55,863,566 units recorded in 2020.

Regional Outlook

The global AVAS market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, Europe is anticipated to hold a prominent share of the market across the globe, owing to the growing involvement of OEMs, and R&D investment contributes to market expansion in Europe.

The North American Region is Expected to Grow at a Significant CAGR in the Global AVAS Market

Among all regions, the North American region is anticipated to grow at a considerable CAGR over the forecast period. The regional market growth is attributed to the increasing implementation of regulations mandating AVAS in electric and hybrid vehicles to enhance pedestrian safety. In this region, the National Highway Traffic Safety Administration (NHTSA) and Transport Canada, mandating the use of AVAS in electric and hybrid vehicles to address pedestrian safety concerns. According to the Federal Motor Vehicle Safety Standards; “Minimum Sound Requirements for Hybrid and Electric Vehicles”, a rule by the National Highway Traffic Safety Administration published in July 2022, the Notice of Proposed Rulemaking (NPRM) noted that an international regulation, United Nations Economic Commission for Europe (ECE) Regulation No. 138 on Audible Vehicle Alerting Systems, allows vehicle manufacturers to define alternative sounds which can be selected by the driver and does not specify a particular limit on the number of alternative sounds that may be provided.

Additionally, the increasing adoption of electric vehicles (EVs) in North America, driven by environmental awareness, government incentives, and consumer preferences, leads to a higher demand for AVAS as these vehicles, accelerating the AVAS market in the region. As a result, between August 2022 and March 2023, major EV and battery makers invested at least $52 billion in North American EV supply chains of which 50.0% is for battery manufacturing, and about 20.0% each for battery components and EV manufacturing.

Market Players Outlook

The major companies serving the acoustic vehicle alerting system market include Brigade Electronics Inc., Continental Engineering Services GmbH, Hella Gmbh & Co. KGaA, Mercedes-Benz AG, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in July 2023, Maruti Suzuki India Ltd, a subsidiary of Suzuki Motor Corp., added the AVAS for the intelligent electric hybrid variants of the Grand Vitara. This technology is designed to help keep drivers and pedestrians safe by alerting them about the presence of a vehicle.

The Report Covers

Market value data analysis of 2023 and forecast to 2031.

Annualized market revenues ($ million) for each market segment.

Country-wise analysis of major geographical regions.

Key companies operating in the global acoustic vehicle alerting system market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.

Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.

Analysis of market-entry and market expansion strategies.

Competitive strategies by identifying ‘who-stands-where’ in the market.