European Frozen Pizza Market 2022-2028

European Frozen Pizza Market 2022-2028

The European frozen pizza market is growing significantly at a CAGR of 6.4% during the forecast period (2022-2028). The market was valued at around $5.4 billion in 2021. The market is driven by high demand for convenient food backed by a chaotic working lifestyle. Declining prices for processed food are generating the demand for convenience food. In addition, increasing disposable income and growing urbanization are also creating significant market growth in Europe. Further, a rise in health consciousness among consumers has driven a growing demand for nutritional quality food products, impelling the European frozen pizza industry's expansion. The expansion of supermarkets, hypermarkets and other modern retail formats has been witnessed tremendously in Europe, in recent times which has expanded the market opportunity for frozen products.

The European frozen pizza market is segmented based on product and sources. Based on the product, the market is segmented into regular, premium, and gourmet. Among these, the regular segment held the highest market share. The availability of regular products by key brands such as DIGIORNO, TOMBSTONE, and JACK’S among others, in food services and retail channels, are contributing to the highest market share. Based on the source, the market is classified into retail and foodservice chains.

Geographically, the European frozen pizza market is segmented into Germany, UK, France, Italy, Spain, and the rest of Europe. France held the highest market share attributed to high demand for frozen pizza and the presence of local and international manufacturers such as Dr. August Oetker KG, Südzucker AG, Nestle SA, Nomad Foods, and Frosta Aktiengesellschaft, among other are expanding their presence in the country. Moreover, the UK, Italy, Spain, Belgium, and the Netherlands are also severely hit by the COVID-19 pandemic. This has propelled huge demand for frozen food in Europe amid COVID-19 breakdowns. Italy is the fastest-growing market, growing at a CAGR of 7.0% during the forecast period. According to the latest data published by Coldiretti (January 2021), in Italy, 7.6 kg f pizza consumed per person per year followed by Spain (4.3 kg), France and Germany (4.2 kg), the UK (4 kg), Belgium (3.8 kg), Portugal (3.6 kg) and Austria (3.3 kg). The market value in Italy was $744 million in 2021 and is anticipated to reach around $1.3 billion in 2028.

Key players contributing to the European frozen pizza market include Dr. August Oetker Nahrungsmittel KG, General Mills Inc., Nestlé S.A., and Südzucker AG, among others. Frozen pizza companies develop attractive and convincing products for private and professional users. These players are adopting various strategies to strengthen their sales in the potential market. Further, by analyzing the vegan trends, European supermarkets are attempting to offer frozen pizza for vegans. Kaufland seems to be the second supermarket that decided to cater to vegans for this category after Lidl Stiftung & Co. KG, a discount retailer chain.