US Smart TV Market Research Report Forecast to 2030
A smart TV, also known as a connected TV (CTV), is a traditional television set with integrated Internet and interactive Web 2.0 features, which allows users to stream music and videos, browse the Internet, and view photos. Smart TVs are a technological convergence of computers, televisions, and digital media players. Besides the traditional functions of television sets provided through traditional broadcasting media, these devices can provide access to over-the-top media services such as streaming television and internet radio, along with home networking access. The technology that enables smart TVs is also incorporated in external devices such as set-top boxes and some Blu-ray players, game consoles, digital media players, hotel television systems, smartphones, and other network-connected interactive devices that utilize television-type display outputs.
The rising popularity of video-on-demand service and the increased popularity of smart TV is expected to boost the growth of the smart TV market throughout the forecast period. Demand for online streaming has opened opportunities for service providers to venture into the Over the Top (OTT) platform and content distribution over the Internet, which is expected to propel the smart TV market during the assessment period. On the other hand, taxation of smart TV will act as a market restrain, security and privacy issues, high cost of production, and changing customer preferences and content regulations are projected to pose a significant obstacle to the market's growth.
Market Segmentation
This research report categorizes the US Smart TV Market by resolution, technology, screen type, screen size, operating system, distribution channel and end-user.
Based on the resolution, the Smart TV Market has been divided into 4K UHD TV, Full HD TV, HDTV, and 8KTV. The 4K UHD TV is likely to exhibit the highest CAGR of 21.2% during the review period.
By technology, the Smart TV Market has been segmented into LCD, LED OLED, and QLED. Among these, the LED segment contributed the largest market share during the review period.
Based on screen type, the Smart TV Market has been divided into curved and flat screens. The flat screen dominated the market in 2021. By screen size, the Market has been segmented into 24 Inches, 32 Inches, 42 Inches, 55 Inches, 65 Inches, and Others.
Based on the operating system, the Smart TV Market has been divided into Android, Tizen, WebOS, and Others. The Tize dominated the market in 2021 and was valued at USD 23.2 billion while others exhibit the highest CAGR of 19.4% during the review period.
By distribution channel, the Smart TV Market has been segmented into online and offline. Based on end-user the Smart TV Market has been divided into residential, commercial, and others. The residential segment dominated the market in 2021 and was valued at USD 38.8 billion while commercial to exhibit the highest CAGR of 18.7% during the review period.
Major Players
The major vendors profiled in the study are Samsung Electronics, LG Electronics, Sony Corporation, TCL Corporation, Vizio, Inc, Toshiba Corporation, Apple, Inc., Panasonic Corporation, Hiaer, Hisense and Hitachi, Ltd.
Companies Mentioned
Samsung Electronics
LG Electronics
Sony Corporation
TCL Corporation
Vizio
Inc
Toshiba Corporation
Apple
Inc.
Panasonic Corporation
Hiaer
Hisense and Hitachi
Ltd.
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- 1 Executive Summary 13
- 2 Market Introduction 15
- 2.1 Definition 15
- 2.2 Scope Of The Study 15
- 2.3 Market Structure 16
- 3 Research Methodology 17
- 4 Market Dynamics 23
- 4.1 Introduction 23
- 4.2 Drivers 24
- 4.2.1 Rising Popularity Of Video-on-demand Service 24
- 4.2.2 Increased Popularity Of Smart Tvs 24
- 4.2.3 Drivers Impact Analysis 25
- 4.3 Restraints 25
- 4.3.1 Taxation Of Smart Tv Will Act A Market Restrain 25
- 4.3.2 Security And Privacy Issues 26
- 4.3.3 High Cost Of Production 26
- 4.3.4 Changing Customer Preferences And Content Regulations 26
- 4.3.5 Restraints Impact Analysis 27
- 4.4 Opportunity 28
- 4.4.1 Demand For Online Streaming Has Opened Opportunities For Service Providers To Venture
- Into The Over The Top (Ott) Platform And Content Distribution Over The Internet 28
- 4.5 Impact Of Covid-19 28
- 4.5.1 Economic Impact On The Overall Manufacturing Industry 28
- 4.6 Impact On The Us Smart Tv Market 29
- 4.6.1 Impact On Supply Chain 29
- 4.6.2 Price Variation Of Key Raw Materials 30
- 5 Market Factor Analysis 31
- 5.1 Value Chain Analysis 31
- 5.1.1 Hardware Manufacturers 31
- 5.1.2 Platform Developers 32
- 5.1.3 Technology Providers 32
- 5.1.4 System Integrators 32
- 5.1.5 Distributors/Resellers 32
- 5.1.6 End Users 32
- 5.2 Porter's Five Forces Model 33
- 5.2.1 Threat Of New Entrants 33
- 5.2.2 Bargaining Power Of Suppliers 34
- 5.2.3 Threat Of Substitutes 34
- 5.2.4 Bargaining Power Of Buyers 34
- 5.2.5 Intensity Of Rivalry 34
- 6 Us Smart Tv Market, By Resolution 35
- 6.1 Overview 35
- 6.1.1 Us Smart Tv Market, By Resolution, 2018–2030 36
- 6.2 4k Uhd Tv 36
- 6.3 Full Hd Tv 36
- 6.4 Hdtv 36
- 6.5 8ktv 36
- 7 Us Smart Tv Market, By Technology 37
- 7.1 Overview 37
- 7.1.1 Us Smart Tv Market, By Technology, 2018–2030 38
- 7.2 Lcd 38
- 7.3 Led 38
- 7.4 Oled 38
- 7.5 Qled 39
- 8 Us Smart Tv Market, By Screen Type 40
- 8.1 Overview 40
- 8.1.1 Us Smart Tv Market, By Screen Type Size, 2018–2030 41
- 8.2 Curved Screen 41
- 8.3 Flat Screen 41
- 9 Us Smart Tv Market, By Screen Size 42
- 9.1 Overview 42
- 9.1.1 Us Smart Tv Market, By Screen Size, 2018–2030 43
- 9.2 24 Inches 43
- 9.3 32 Inches 43
- 9.4 42 Inches 43
- 9.5 55 Inches 43
- 9.6 65 Inches 44
- 9.7 Others 44
- 10 Us Smart Tv Market, By Operating System 45
- 10.1 Overview 45
- 10.1.1 Us Smart Tv Market, By Operating System, 2018–2030 46
- 10.2 Android 46
- 10.3 Tizen 46
- 10.4 Webos 46
- 10.5 Others 47
- 11 Us Smart Tv Market, By Distribution Channel 48
- 11.1 Overview 48
- 11.1.1 Us Smart Tv Market, By Distribution Channel, 2018–2030 49
- 11.2 Online 49
- 11.3 Offline 49
- 12 Us Smart Tv Market, By End-user 50
- 12.1 Overview 50
- 12.1.1 Us Smart Tv Market, By End-user, 2018–2030 51
- 12.2 Residential 51
- 12.3 Commercial 51
- 12.4 Others 51
- 13 Us Smart Tv, Additional Customization 52
- 13.1 Us Smart Tv Market, (No Restrictions On End-users) By Resolution, 2018–2030 52
- 13.2 Us Smart Tv Market, (No Restrictions On End-users) By Screen Size, 2018–2030 52
- 13.3 Pc Gamer In United State, By Resolution, 2018-2030 (%) 52
- 13.4 Pc Gamer In United State, By Screen Size, 2018-2030 (%) 53
- 13.5 Sony Playstation Gamer In United State, By Resolution, 2018-2030 (%) 53
- 13.6 Sony Playstation Gamer In United State, By Screen Size, 2018-2030 (%) 53
- 13.7 Xbox Gamer In United State, By Resolution, 2018-2030 (%) 54
- 13.8 Xbox Gamer In United State, By Screen Size, 2018-2030 (%) 54
- 14 Competitve Landscape 55
- 14.1 Competitive Benchmarking 56
- 14.1.1 Us Smart Tv Market: Competitive Benchmarking 56
- 14.2 Vendor Share Analysis 57
- 14.2.1 Us Smart Tv Market: Competitive Benchmarking 57
- 14.3 Recent Developments 57
- 14.3.1 Product Development/Announcement 57
- 14.3.2 Partnerships/Agreements/Contracts/Collaborations 60
- 15 Company Profile 61
- 15.1 Lg Electronics 61
- 15.1.1 Company Overview 61
- 15.1.2 Financial Overview 62
- 15.1.3 Products/Solutions/Services Offered 63
- 15.1.4 Key Developments 64
- 15.1.5 Swot Analysis 65
- 15.1.6 Key Strategies 65
- 15.2 Panasonic Corporation 66
- 15.2.1 Company Overview 66
- 15.2.2 Financial Overview 67
- 15.2.3 Products/Solutions/Services Offered 68
- 15.2.4 Key Developments 68
- 15.2.5 Swot Analysis 69
- 15.2.6 Key Strategies 69
- 15.3 Sony Corporation 70
- 15.3.1 Company Overview 70
- 15.3.2 Financial Overview 71
- 15.3.3 Products/Solutions/Services Offered 72
- 15.3.4 Key Developments 72
- 15.3.5 Swot Analysis 73
- 15.3.6 Key Strategies 73
- 15.4 Haier Electronics Group Co., Ltd. 74
- 15.4.1 Company Overview 74
- 15.4.2 Financial Overview 75
- 15.4.3 Products/Solutions/Services Offered 76
- 15.4.4 Key Developments 77
- 15.4.5 Swot Analysis 77
- 15.4.6 Key Strategies 77
- 15.5 Tcl Corporation 78
- 15.5.1 Company Overview 78
- 15.5.2 Financial Overview 79
- 15.5.3 Products/Solutions/Services Offered 80
- 15.5.4 Key Developments 80
- 15.5.5 Swot Analysis 81
- 15.5.6 Key Strategies 81
- 15.6 Samsung Electronics Co., Ltd 82
- 15.6.1 Company Overview 82
- 15.6.2 Financial Overview 83
- 15.6.3 Products Offered 83
- 15.6.4 Key Developments 84
- 15.6.5 Swot Analysis 85
- 15.6.6 Key Strategies 85
- 15.7 Apple Inc. 86
- 15.7.1 Company Overview 86
- 15.7.2 Financial Overview 87
- 15.7.3 Products Offered 87
- 15.7.4 Key Developments 87
- 15.7.5 Swot Analysis 88
- 15.7.6 Key Strategies 88
- 15.8 Toshiba Corporation 89
- 15.8.1 Company Overview 89
- 15.8.2 Financial Overview 90
- 15.8.3 Products Offered 91
- 15.8.4 Key Developments 91
- 15.8.5 Swot Analysis 91
- 15.8.6 Key Strategies 92
- 15.9 Hitachi Ltd. 93
- 15.9.1 Company Overview 93
- 15.9.2 Financial Overview 94
- 15.9.3 Products Offered 95
- 15.9.4 Key Developments 95
- 15.9.5 Swot Analysis 95
- 15.9.6 Key Strategies 96
- 15.10 Hisense 97
- 15.10.1 Company Overview 97
- 15.10.2 Financial Overview 98
- 15.10.3 Products Offered 98
- 15.10.4 Key Developments 99
- 15.10.5 Key Strategies 99
- 15.11 Vizio Holding Corp., Inc. 100
- 15.11.1 Company Overview 100
- 15.11.2 Financial Overview 101
- 15.11.3 Products/Solutions/Services Offered 102
- 15.11.4 Key Developments 102
- 15.11.5 Swot Analysis 103
- 15.11.6 Key Strategies 103
- List Of Tables
- Table 1 Us Smart Tv Market, By Resolution, 2018–2030 (Usd Million) 36
- Table 2 Us Smart Tv Market, By Technology, 2018–2030 (Usd Million) 38
- Table 3 Us Smart Tv Market, By Screen Type, 2018–2030 (Usd Million) 41
- Table 4 Us Smart Tv Market, By Screen Size, 2018–2030 (Usd Million) 43
- Table 5 Us Smart Tv Market, By Operating System, 2018–2030 (Usd Million) 46
- Table 6 Us Smart Tv Market, By Distribution Channel, 2018–2030 (Usd Million) 49
- Table 7 Us Smart Tv Market, By End-user, 2018–2030 (Usd Million) 51
- Table 8 Us Smart Tv Market, (No Restrictions On End-users) By Resolution, 2018–2030 52
- Table 9 Us Smart Tv Market, (No Restrictions On End-users) By Screen Size, 2018–2030 52
- Table 10 Pc Gamer In United State, By Resolution, 2018-2030 (%) 52
- Table 11 Pc Gamer In United State, By Screen Size, 2018-2030 (%) 53
- Table 12 Sony Playstation Gamer In United State, By Resolution, 2018-2030 (%) 53
- Table 13 Sony Playstation Gamer In United State, By Screen Size, 2018-2030 (%) 53
- Table 14 Xbox Gamer In United State, By Resolution, 2018-2030 (%) 54
- Table 15 Xbox Gamer In United State, By Screen Size, 2018-2030 (%) 54
- Table 16 Product Development/Announcement 57
- Table 17 Partnerships/Agreements/Contracts/Collaborations 60
- Table 18 Lg Electronics : Products/Solutions/Services Offered 63
- Table 19 Lg Electronics: Key Developments 64
- Table 20 Panasonic Corporation: Products/Solutions/Services Offered 68
- Table 21 Panasonic Corporation: Key Developments 68
- Table 22 Sony Corporation: Products/Solutions/Services Offered 72
- Table 23 Sony Corporation: Key Developments 72
- Table 24 Haier Electronics Group Co Ltd: Products/Solutions/Services Offered 76
- Table 25 Haier Electronics Group Co Ltd: Key Developments 77
- Table 26 Tcl Corporation: Products/Solutions/Services Offered 80
- Table 27 Tcl Corporation: Key Developments 80
- Table 28 Samsung Electronics Co., Ltd.: Product/ Solutions/Services Offered 83
- Table 29 Samsung Electronics Co., Ltd.: Key Developments 84
- Table 30 Apple Inc.: Product/ Solutions/Services Offered 87
- Table 31 Toshiba Corporation.: Product/ Solutions/Services Offered 91
- Table 32 Hitachi Ltd.: Product/ Solutions/Services Offered 95
- Table 33 Hitachi Ltd.: Key Developments 95
- Table 34 Hisense.: Product/ Solutions/Services Offered 98
- Table 35 Vizio Holding Corp,.Inc.: Products/Solutions/Services Offered 102
- Table 36 Vizio Holding Corp,.Inc.: Key Developments 102
- List Of Figures
- Figure 1 Market Synopsis 14
- Figure 2 Market Structure: Us Smart Tv Market 16
- Figure 3 Bottom-up And Top-down Approaches 21
- Figure 4 Market Dynamic Analysis Of The Us Smart Tv Market 23
- Figure 5 Drivers Impact Analysis: Us Smart Tv Market 25
- Figure 6 Restraints Impact Analysis: Us Smart Tv Market 27
- Figure 7 Value Chain: Us Smart Tv Market 31
- Figure 8 Porter's Five Forces Model: us Smart Tv Market 33
- Figure 9 Us Smart Tv Market, By Resolution, 2021 (% Share) 35
- Figure 10 Us Smart Tv Market, By Resolution, 2021 Vs 2030 (Usd Million) 35
- Figure 11 Us Smart Tv Market, By Technology, 2021 (% Share) 37
- Figure 12 Us Smart Tv Market, By Technology, 2021 Vs 2030 (Usd Million) 37
- Figure 13 Us Smart Tv Market, By Organization Size, 2021 (% Share) 40
- Figure 14 Us Smart Tv Market, By Screen Type, 2021 Vs 2030 (Usd Million) 40
- Figure 15 Us Smart Tv Market, By Screen Size, 2021 (% Share) 42
- Figure 16 Us Smart Tv Market, By Screen Size, 2021 Vs 2030 (Usd Million) 42
- Figure 17 Us Smart Tv Market, By Operating System, 2021 (% Share) 45
- Figure 18 Us Smart Tv Market, By Operating System, 2021 Vs 2030 (Usd Million) 45
- Figure 19 Us Smart Tv Market, By Distribution Channel, 2021 (% Share) 48
- Figure 20 Us Smart Tv Market, By Distribution Channel, 2021 Vs 2030 (Usd Million) 48
- Figure 21 Us Smart Tv Market, By End-user, 2021 (% Share) 50
- Figure 22 Us Smart Tv Market, By End-user, 2021 Vs 2030 (Usd Million) 50
- Figure 23 Lg Electronics: Financial Overview Snapshot 62
- Figure 24 Lg Electronics: Swot Analysis 65
- Figure 25 Panasonic Corporation: Financial Overview Snapshot 67
- Figure 26 Panasonic Corporation: Swot Analysis 69
- Figure 27 Sony Corporation: Financial Overview Snapshot 71
- Figure 28 Sony Corporation: Swot Analysis 73
- Figure 29 Haier Electronics Group Co Ltd. : Financial Overview Snapshot 75
- Figure 30 Haier Electronics Group Co Ltd: Swot Analysis 77
- Figure 31 Tcl Corporation: Financial Overview Snapshot 79
- Figure 32 Tcl Corporation: Swot Analysis 81
- Figure 33 Samsung Electronics Co., Ltd.: Financial Overview Snapshot 83
- Figure 34 Samsung Electronics Co., Ltd.: Swot Analysis 85
- Figure 35 Apple Inc.: Financial Overview Snapshot 87
- Figure 36 Apple Inc.: Swot Analysis 88
- Figure 37 Toshiba Corporation.: Financial Overview Snapshot 90
- Figure 38 Toshiba Corporation.: Swot Analysis 91
- Figure 39 Hitachi Ltd.: Financial Overview Snapshot 94
- Figure 40 Hitachi Ltd.: Swot Analysis 95
- Figure 41 Hisense.: Financial Overview Snapshot 98
- Figure 42 Vizio Holding Corp,.Inc.: Financial Overview Snapshot 101
- Figure 43 Vizio Holding Corp,.Inc.: Swot Analysis 103
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