Potato chips Market Research Report Information by Type (fried and baked), By Category (organic, and regular), By Flavor (flavored, and plain/salted), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, and Online), and By Region (No

Potato chips Market Research Report Information by Type (fried and baked), By Category (organic, and regular), By Flavor (flavored, and plain/salted), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, and Online), and By Region (North America, Europe, Asia-Pacific, South America, and Middle East and Africa) – Industry Forecast Till 2032

The potato chips industry is expected to expand from USD 34,7047 million in 2024 to USD 50,286.00 million in 2032, representing a compound annual growth rate (CAGR) of 5.41% for the forecast period (2024-2032). The steady demand for potato chips is fuelled by the growing snacking trend. Increasing desire for clean label snacks, as well as product innovation and variety, which drives global demand. Furthermore, the growing desire for nutritious snacks is a major driver of potato chips.

Potato chips are the all-time favorite snack of customers worldwide, and they are at the vanguard of the snack industry's transformation. The global market for potato chips is expanding rapidly, owing mostly to a shift in consumer eating habits. Individuals' eating habits are being influenced mostly by changing lifestyles, an increasing need for quick and ready-to-eat food products and shifting preferences. Potato chips are one of the most popular snack foods and have benefited greatly from this trend. The snacking habit is mostly driven by the modern population's increasingly hectic lifestyle. With a busy schedule and less time for conventional sit-down meals, consumers are turning to simple, ready-to-eat snacks like potato chips.

Market Segment insights
Potato chips are classified into two types: fried and baked.
Market segmentation by category comprises organic and regular.
The potato chips market is divided into two segments based on flavor: flavored and plain/salted. Supermarkets and hypermarkets, convenience stores, and online are the distribution channels used to segment the market.

Regional insights
North America's potato chips market will account for 32.32% of the market in 2023 and is predicted to rise at a CAGR of 4.62% due to the US's growing working population. According to another report, 86% of people in France and the United States eat potato chips or crisps. In addition, the US employment rate was 60.3% in 2023.

Europe, which includes Germany, the United Kingdom, France, Spain, Italy, and the rest of Europe, will see moderate growth in the potato chips market in the coming years due to the presence of major players across the region offering a variety of potato chips, as well as the growing expansion policies adopted by them to meet rising consumer demand.

The Asia-Pacific market is expected to be worth USD 9,807.19 in 2023 and USD 16,257.46 in 2032, with a compound annual growth rate of 6.52% over the forecast period. Because potato chips are widely consumed by diverse consumer groups, India continues to hold a major portion of the market.

South America has a sizable proportion of the potato chips market, which is predicted to rise at a CAGR of 6.24% over the forecast period.

The Middle East and Africa region includes large countries such as the Gulf Cooperation Council, Turkey, Northern Africa, and Southern Africa.

Major Players
PepsiCo (US), The Campbell Soup Company (US), EuropeSnacks (United Kingdom), LaSalle Capital (Chicago), KP Snacks (United Kingdom), Calbee Inc. (Japan), Kellanova (US), Priniti Foods Pvt. Ltd. (Haryana), Utz Brands Inc. (US), and Bikaji Foods International Ltd. (Germany) are among the key players in the potato chips market.