US Pillows Market Research Report by Type (Adjustable Pillows and Non-Adjustable Pillows), by Product Type (Feather Pillows, Down Pillows, Memory Foam Pillows, Latex Pillows, Synthetic Pillows, and Others), by Design (Ergonomic Pillows and Normal Pillows)

US Pillows Market Research Report by Type (Adjustable Pillows and Non-Adjustable Pillows), by Product Type (Feather Pillows, Down Pillows, Memory Foam Pillows, Latex Pillows, Synthetic Pillows, and Others), by Design (Ergonomic Pillows and Normal Pillows), by Pillow Size (Standard, Super standard, Queen, King, European¸ and Others), and by Category (Smart Pillows and Standard Pillows), by Nature (Eco-Friendly Pillows and Regular), and by Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online, and Others) Industry Forecast to 2032


The market size of pillows in the United States was 3,763.34 million USD in 2023. During the forecast period (2023-2032), the Pillows market industry is anticipated to experience a compound annual growth rate (CAGR) of 5.97%, increasing from USD 3,956.68 million in 2024 to USD 6,340.43 million by 2032. The Pillows market is driven by the rapid expansion of the manufacturing and industrial sectors, rapid urbanization, and infrastructure development.

In recent years, the US pillow market has undergone significant changes as a result of changing consumer preferences and lifestyles. Businesses are adjusting their product development and marketing strategies in response to these market trends. This article will investigate several significant market trends that are impacting the US pillow industry. Initially, there is an increasing demand for pillows that are both sustainable and environmentally beneficial. This awareness has extended to bedding products, as consumers are becoming more aware of the environmental impact of their purchases. Due to this, businesses in the United States pillow market are emphasizing the production of pillows from recycled, organic, and natural materials. These environmentally favorable alternatives are not only advantageous for the environment, but they also appeal to environmentally aware consumers. The emphasis on health and sleep quality is another noteworthy trend. The significance of a good night's sleep for overall well-being is widely recognized, and consumers are prepared to make a financial commitment to products that improve their sleep experience.

Market segment insights
The US Pillows market segmentation is categorized by product type and includes feather pillows, down pillows, memory foam pillows, latex pillows, synthetic pillows, and others.
The market segmentation comprises adjustable and non-adjustable pillows, separated by type.
The market segmentation comprises ergonomic pillows and conventional pillows, as determined by their design.
The pillow market segmentation is based on pillow dimensions and includes standard, super standard, queen, king, European, and other options.
The US Pillows market segmentation is divided into two categories: standard pillows and smart pillows. In 2023, the Standard Pillows maintained the majority share.
Eco-friendly pillows and conventional pillows comprise the market segmentation, which is determined by the natural world.
The US Pillows market segmentation is characterized by the distribution channel, which includes supermarkets and hypermarkets, specialty stores, online retail, and others.

Key Players
Hollander Sleep & Décor, American Textile Company, Leesa Sleep, Medifiow, Snuggle-Pedic, Gio Clavis, Malouf, Coop, TEMPUR-PEDIC NORTH AMERICA, LLC., and MyPillow Industries Corporation are notable market participants.


1 Executive Summary
2 Market Introduction
2.1 Definition
2.2 Scope Of The Study
2.3 Research Objective
2.4 Market Structure
3 Research Methodology
3.1 Overview
3.2 Data Flow
3.2.1 Data Mining Process
3.3 Purchased Database
3.4 Secondary Sources
3.4.1 Secondary Research Data Flow:
3.5 Primary Research
3.5.1 Primary Research Data Flow
3.5.2 Primary Research: Number Of Interviews Conducted
3.6 Approaches For Market Size Estimation
3.6.1 Revenue Analysis Approach
3.7 Data Forecasting
3.7.1 Data Forecasting Technique
3.8 Data Modeling
3.8.1 Microeconomic Factor Analysis
3.8.2 Data Modeling
3.9 Teams And Analyst Contribution
4 Market Dynamics
4.1 Introduction
4.2 Growth Parameters Mapped - Drivers
4.2.1 The Rising Popularity Of Memory Foam Pillows
4.2.2 Health Awareness Spurs Interest In Ergonomic And Allergen-free Pillows
4.2.3 Diversified Range By Vendors
4.3 What Are The Challenges Faced By Industry Participants?
4.3.1 Increased Competition From Imports
4.3.2 Low-quality Pillows Pose Health Risks, Impeding Market Growth
4.4 Restraints
4.4.1 High Supply Of Counterfeit And Fake Products
4.4.2 Rising Raw Material Costs Restraint Growth Of Us Pillow Market
4.5 Opportunities
4.5.1 Expansion Of Online Retail And E-commerce
4.5.2 Sustainable Choices Give Opportunity In The Market Growth
4.6 Strategic Insights
4.6.1 Technology Update
4.6.2 Regional Markets To Lookout For
4.7 Regulatory Update
4.8 Market Trends
4.9 Impact Analysis Of Covid-19
4.9.1 Impact On The Overall Furnishing Industry
4.9.1.1 Economic Impact
4.9.2 Impact On Us Pillows Market
4.9.3 Impact On The Supply Chain Of Pillows
4.9.4 Impact On Market Demand For Pillows
4.9.4.1 Impact Due To Restrictions/Lockdown
4.9.4.2 Consumer Sentiments
4.9.5 Impact On Pricing Of Pillows
4.9.6 Consumer Behaviour Analysis
4.9.6.1 Consumer Surveys
4.9.6.2 Survey Methodology
4.9.6.3 Consumer Insights
4.9.7 Demographics Analysis Error!
Bookmark Not Defined.
4.9.8 Pillow Users By Age Group
5 Market Factor Analysis
5.1 Value Chain Analysis
5.1.1 Raw Materials
5.1.2 Manufacturing / Production/ Processing
5.1.3 Packing
5.2 Supply Chain Analysis
5.3 Participants (At Different Nodes)
5.3.1 Raw Material Suppliers
5.3.2 Manufacturers
5.3.3 Distribution Channel
5.3.4 Pillow Sizes
5.3.5 Integration Levels
5.3.6 Key Issues Addressed (Key Success Factors)
5.4 Porter’s Five Forces Model
5.4.1 Bargaining Power Of Suppliers
5.4.2 Bargaining Power Of Buyers
5.4.3 Threat Of New Entrants
5.4.4 Threat Of Substitutes
5.4.5 Intensity Of Rivalry
5.5 Regulatory Landscape
5.5.1 Introduction
6 Us Pillows Market, By Product Type
6.1 Introduction
6.2 Feather Pillows
6.3 Down Pillows
6.4 Memory Foam Pillows
6.5 Latex Pillows
6.6 Synthetic Pillows
6.7 Others
7 Us Pillows Market, By Type
7.1 Introduction
7.2 Adjustable Pillows
7.3 Non-adjustable Pillows
8 Us Pillows Market, By Design
8.1 Introduction
8.2 Ergonomic Pillows
8.3 Contour Pillows
8.4 Wedge Style Pillows
8.5 Others
8.6 Normal Pillows
9 Us Pillows Market, By Pillow Sizes
9.1 Introduction
9.2 Standard
9.3 Super Standard
9.4 Queen
9.5 King
9.6 European
9.7 Others
10 Us Pillows Market, By Category
10.1 Introduction
10.2 Smart Pillows
10.3 Standard Pillows
11 Us Pillows Market, By Nature
11.1 Introduction
11.2 Eco-friendly Pillows
11.3 Regular
12 Us Pillows Market, By Distribution Channel
12.1 Introduction
12.2 Supermarkets & Hypermarkets
12.3 Specialty Stores
12.4 Online
12.5 Others
13 Competitive Landscape
13.1 Overview
13.2 Competitive Benchmarking
13.3 Key Players Market Share Analysis
13.3.1 Us Pillows Market, 2022 (%)
13.4 Key Development In The Us Pillows Market
13.4.1 Product Launch/Development
13.4.2 Acqusition
13.4.3 Partnership
14 Company Profiles
14.1 Hollander Sleep & Décor,
14.1.1 Company Overview
14.1.2 Financial Overview
14.1.3 Products Offered
14.1.4 Key Developments
14.1.5 Swot Analysis
14.1.6 Key Strategies
14.2 American Textile Company
14.2.1 Company Overview
14.2.2 Financial Overview
14.2.3 Products Offered
14.2.4 Key Developments
14.2.5 Swot Analysis
14.2.6 Key Strategies
14.3 Leesa Sleep
14.3.1 Company Overview
14.3.2 Financial Overview
14.3.3 Products Offered
14.3.4 Key Developments
14.3.5 Swot Analysis
14.3.6 Key Strategies
14.4 Mediflow Usa
14.4.1 Company Overview
14.4.2 Financial Overview
14.4.3 Products Offered
14.4.4 Key Developments
14.4.5 Swot Analysis
14.4.6 Key Strategies
14.5 Snuggle-pedic
14.5.1 Company Overview
14.5.2 Financial Overview
14.5.3 Products Offered
14.5.4 Key Developments
14.5.5 Swot Analysis
14.5.6 Key Strategies
14.6 Gio Clavis
14.6.1 Company Overview
14.6.2 Financial Overview
14.6.3 Products Offered
14.6.4 Key Developments
14.6.5 Swot Analysis
14.6.6 Key Strategies
14.7 Malouf
14.7.1 Financial Overview
14.7.2 Products Offered
14.7.3 Key Developments
14.7.4 Swot Analysis
14.7.5 Key Strategies
14.8 Coop
14.8.1 Company Overview
14.8.2 Financial Overview
14.8.3 Products Offered
14.8.4 Key Developments
14.8.5 Swot Analysis
14.8.6 Key Strategiesf
14.9 Tempur-pedic North America, Llc
14.9.1 Company Overview
14.9.2 Financial Overview
14.9.3 Products Offered
14.9.4 Key Developments
14.9.5 Swot Analysis
14.9.6 Key Strategiesf
14.10 Mypillow
14.10.1 Company Overview
14.10.2 Financial Overview
14.10.3 Products Offered
14.10.4 Key Developments
14.10.5 Swot Analysis
14.10.6 Key Strategies
14.11 Data Citations
List Of Tables
Table 1 Qfd Modeling For Market Share Assessment
Table 2 Us Pillows Market, By Product Type, 2018-2032 (Usd Million)
Table 3 Us Pillows Market, By Product Type, 2018-2032 (Million Units)
Table 4 Us Pillows Market, By Type, 2018-2032 (Usd Million)
Table 5 Us Pillows Market, By Type, 2018-2032 (Million Units)
Table 6 Us Pillows Market, By Design, 2018-2032 (Usd Million)
Table 7 Us Pillows Market, By Design, 2018-2032 (Million Units)
Table 8 Us Pillows Market, By Ergonomic Pillows, 2018-2032 (Usd Million)
Table 9 Us Pillows Market, By Ergonomic Pillows, 2018-2032 (Million Units)
Table 10 Us Pillows Market, By Pillow Sizes, 2018-2032 (Usd Million)
Table 11 Us Pillows Market, By Pillow Sizes, 2018-2032 (Million Units)
Table 12 Us Pillows Market, By Category, 2018-2032 (Usd Million)
Table 13 Us Pillows Market, By Category, 2018-2032 (Million Units)
Table 14 Us Pillows Market, By Nature, 2018-2032 (Usd Million)
Table 15 Us Pillows Market, By Nature, 2018-2032 (Million Units)
Table 16 Us Pillows Market, By Distribution Channel, 2018-2032 (Usd Million)
Table 17 Us Pillows Market, By Distribution Channel, 2018-2032 (Million Units)
Table 18 Product Launch/Development
Table 19 Acquisition
Table 20 Partnership
Table 21 Hollander Sleep & Décor.: Products Offered
Table 22 Hollander Sleep & Décor.: Key Developments
Table 23 American Textile Company.: Products Offered
Table 24 Leesa Sleep.: Products Offered
Table 25 Leesa Sleep.: Key Developments
Table 26 Mediflow Usa.: Products Offered
Table 27 Snuggle-pedic.: Products Offered
Table 28 Snuggle-pedic.: Key Developments
Table 29 Gio Clavis.: Products Offered
Table 30 Malouf.: Products Offered
Table 31 Malouf.: Key Developments
Table 32 Coop.: Products Offered
Table 33 Tempur-pedic North America, Llc.: Products Offered
Table 34 Tempur-pedic North America, Llc.: Key Developments
Table 35 Mypillow.: Products Offered
List Of Figures
Figure 1 Us Pillows Market: Structure
Figure 2 Us Pillows Market: Market Growth Factor Analysis (2022-2032)
Figure 3 Driver Impact Analysis (2023-2032)
Figure 4 Restraint Impact Analysis (2022-2032)
Figure 5 Opportunity Impact Forecast
Figure 6 Children (0-15 Years)
Figure 7 15–35-year Age Group
Figure 8 Middle-aged Adults (35-60 Years)
Figure 9 Seniors 65+
Figure 10 Pillow Users By Gender
Figure 11 Adjustable Pillows Users By Genders
Figure 12 Non-adjustable Pillows Users By Genders
Figure 13 Supply Chain Analysis: Us Pillows Market
Figure 14 Supply Chain Analysis: Us Pillows Market
Figure 15 Porter’s Five Forces Model: Us Pillows Market
Figure 16 Us Pillows Market, By Product Type, Segment Attarctiveness Analysis
Figure 17 Us Pillows Market, By Product Type, 2022 (% Share)
Figure 18 Us Pillows Market, By Type, Segment Attarctiveness Analysis
Figure 19 Us Pillows Market, By Type, 2022 (% Share)
Figure 20 Us Pillows Market, By Design, Segment Attarctiveness Analysis
Figure 21 Us Pillows Market, By Design, 2022 (% Share)
Figure 22 Us Pillows Market, By Pillow Sizes, Segment Attarctiveness Analysis
Figure 23 Us Pillows Market, By Pillow Sizes, 2022 (% Share)
Figure 24 Us Pillows Market, By Category, Segment Attarctiveness Analysis
Figure 25 Us Pillows Market, By Category, 2022 (% Share)
Figure 26 Us Pillows Market, By Nature, Segment Attarctiveness Analysis
Figure 27 Us Pillows Market, By Nature, 2022 (% Share)
Figure 28 Us Pillows Market, By Distribution Channel, Segment Attarctiveness Analysis
Figure 29 Us Pillows Market, By Distribution Channel, 2022 (% Share)
Figure 30 Benchmarking Of Major Competitors
Figure 31 Key Players Market Share Analysis, 2022 (%)
Figure 32 Hollander Sleep & Décor.: Swot Analysis
Figure 33 American Textile Company: Swot Analysis
Figure 34 Leesa Sleep.: Swot Analysis
Figure 35 Mediflow Usa.: Swot Analysis
Figure 36 Snuggle-pedic.: Swot Analysis
Figure 37 Gio Clavis.: Swot Analysis
Figure 38 Malouf.: Kg: Swot Analysis
Figure 39 Coop.: Swot Analysis
Figure 40 Tempur-pedic North America, Llc.: Swot Analysis
Figure 41 Mypillow.: Swot Analysis

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