In 2023, the North American meal replacement market was estimated to be worth USD 6,219.34 million. According to projections, the meal replacement market would expand at a compound annual growth rate (CAGR) of 7.71% from 2024 to 2032, reaching USD 11,974.53 million. The market for meal replacements in North America has undergone a dramatic change in recent years due to factors like growing incidence of diabetes and obesity, convenience and busy lifestyles, and new product developments.
The market for meal replacements in North America has changed significantly in recent years due to consumer preferences for organic, vegan, and free-from products. The main causes of this increase are increased consciousness and care for food safety, sustainability, and health. As customers place a greater value on natural and healthful ingredients, organic meal replacements—which eschew chemical additives and preservatives—are becoming more and more popular. A larger movement in favor of sustainable agriculture and the growing conviction that organic foods provide better health advantages are reflected in the increased demand for organic options.
Perspectives on Market Segments
The North American meal replacement market has been divided into many product categories, such as bars, powder, and ready-to-drink.
The market has been divided into two categories based on its nature: regular and organic.
The North American meal replacement market has been divided into premium and economy/mass segments based on price range.
The market has been divided into plant-based, gluten-free, nut-free, and other categories.
The North American meal replacement market has been divided into four segments based on application: energy, weight gain, weight loss, and muscle building.
The market has been divided into residential and commercial segments based on the end user.
The market has been divided into supermarkets and hypermarkets, convenience stores, specialty shops, and internet retailers based on the distribution route.
Regional Perspectives
The report divides the market into three regions: the US, Canada, and Mexico. With a market value of USD 5,112.59 million and a market share of 82.20%, the US sector held the biggest market share in 2023. The strong growth of the meal replacement industry in the US is being driven by the growing need for portable, on-the-go nutrition solutions. Meal replacements are becoming popular among fitness enthusiasts, working professionals, and health-conscious consumers who want adequate nutrition without the trouble of meal preparation.
In Canada, customers' quest for quick, healthful alternatives to regular meals is fueling the growing popularity of meal replacements. Busy lives and a growing interest in weight loss and fitness are the main factors driving the popularity of meal replacements.
Mexico's meal replacement market is growing as a result of busy lifestyles, more urbanization, and growing health consciousness. Customers are increasingly choosing meal replacements as quick and affordable alternatives to traditional meals, especially for those trying to get in better shape and reduce weight.
Key Players
Among them are Abbott Laboratories (USA), Kellanova (US), Nestlé S.A. (Switzerland), Amway Corporation (US), Glanbia PLC (Ireland), Glanbia PLC (Ireland), The Simply Good Foods Company (US), Huel (Hertfordshire), and Herbalife Ltd. (US).
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