North America And Europe Shapewear Market Research Report Forecast to 2030

North America And Europe Shapewear Market Research Report Forecast to 2030

North America and Europe Shapewear Market Research Report Forecast to 2030

Market Overview

The growth of the North American and Europe shapewear market can be attributed to technological advancements and consumers' growing concern about maintaining body shape. However, rising concerns about side effects and aggressive promotional activities by key players are expected to hamper market growth. Furthermore, new product innovations are creating lucrative growth opportunities for the North America and Europe shapewear markets during the forecast period.

Shapewear is an undergarment designed to smooth, lift, and/or reshape the body. It is frequently made of a stretchy fabric that is held in place by elastic or a close fit. Shapewear can be worn for several reasons, including creating a more flattering silhouette, providing support, reducing sweating, improving posture, assisting with weight loss, and feeling more confident.

The expected growth in the market can be attributed to the increasing technological advancements and growing concern of consumers about maintaining body shape. However, the market is also held back by increasing concerns over side effects and size and fit issues. Nevertheless, it is anticipated that the strong promotional activities by the key players and new product innovations will create lucrative opportunities for the players operating in the North America and Europe shapewear market. Moreover, growing competition from market players will pose a challenge to the North America and Europe shapewear market.

Market Segmentation

Based on material, the North America and Europe shapewear market has been segmented into nylon, polyester, cotton, and others. The nylon segment dominated the market in 2022, while the polyester segment is projected to be the fastest–growing segment during the forecast period, 2023–2030.

Based on type, the North America and Europe shapewear market has been segmented into body briefs, seamless, control camisoles, long legs, corsets, body shapers, and others. The body briefs segment dominated the market in 2022, while the seamless segment is projected to be the fastest–growing segment during the forecast period, 2023–2030.

Based on end user, the North America and Europe shapewear market has been bifurcated into men and women. The women segment dominated the market in 2022 and projected to be the faster–growing segment during the forecast period, 2023–2030.

Based on end distribution channel, the North America and Europe shapewear market has been bifurcated into store-based and non-store-based (online). The store-based segment dominated the market in 2022, while the non-store-based (online) segment is projected to be the faster-growing segment during the forecast period, 2023–2030.

Based on region, the shapewear market has been segmented into North America and Europe. North America accounted for the largest market share of 57.94% in 2022 and is anticipated to reach approximately USD 1,505.29 million by 2030 at a 7.58% CAGR during the forecast period. Also, Europe is projected to grow at a CAGR of 6.13% during the forecast period.

Major Players

Spanx, Inc (US) Triumph International Corporation (Switzerland) Adidas (Germany), HanesBrands, Inc (US), and Nike, Inc (US), Leonisa United States (US), Wolford (Austria), Skims (US), Under Armour Inc (US), and Jockey International, Inc (US).