Non-alcoholic Liquors & Mocktails Market Research Report Information by Product Type (Rum, Vodka, Whiskey, Gin, Tequila, Aperitif, Mocktails, and Others), Category (Regular, and Premium), By Form (Fresh and Processed), By Flavor (Herbal and Botanical, Spiced, Exotic and Tropical Fruits & Vegetables, Oak, Agave, Smoky, and others), And By Region (China, Malaysia, Germany, Portugal, Saudi Arabia, and GCC) – Industry Forecast Till 2032
In 2023, the market for non-alcoholic liquors and mocktails was estimated to be worth USD 6.16 billion. The market for non-alcoholic liquors and mocktails is expected to expand at a compound annual growth rate (CAGR) of 8.57% from 2024 to 2032, reaching USD 12.79 billion by that time.
The market for mocktails and non-alcoholic liquors is primarily driven by customers' increasing desire for better lives. As consumers grow more conscious of the detrimental effects of alcohol consumption, many are looking for substitutes that provide similar flavor experiences without the health risks associated with alcohol consumption. Millennials and Gen Z are particularly prominent in this trend because they emphasize well-being and are more open to trying non-alcoholic options. Consumer preferences are significantly influenced by health and wellness trends. Humans have become more mindful of their eating and consumption patterns as the importance of mental and physical health has grown.
The industry is expanding rapidly due to consumers' growing knowledge of the health advantages of non-alcoholic liquor usage. A major factor driving this change in consumer preferences is the increased focus on health and wellbeing. Traditional alcoholic beverages, which are frequently connected to a number of health problems like liver disease, high blood pressure, and addiction, are being consumed at a markedly lower rate as people grow more health conscious. Non-alcoholic liquors, on the other hand, provide a safer substitute that lets users take pleasure in drinking's social components without running the danger of health problems.
Perspectives on Market SegmentsRum, vodka, whiskey, gin, tequila, aperitifs, mocktails, and other products are included in the market segmentation for non-alcoholic liquors and mocktails based on product type.
There are two categories in the non-alcoholic liquors and mocktails market segmentation: normal and premium.
Flavors such as herbal and botanical, spicy, exotic, and tropical fruits and vegetables, oak, agave, smoked, and others are included in the market segmentation.
Regional PerspectivesWith a market value of USD 4.46 billion in 2023, China's non-alcoholic liquors and mocktails market is projected to reach USD 9.67 billion by 2032, growing at a compound annual growth rate (CAGR) of 9.12% between 2024 and 2032. China's market for mocktails and non-alcoholic beverages is expanding as a result of shifting consumer tastes and an increased emphasis on wellness and health. However, because it is the biggest supplier of mocktails, China has a big impact on the global industry.
Additionally, the convenience and variety being marketed are driving growth in the ready-to-drink (RTD) mocktail market. With so many supermarkets and stores carrying these drinks, customers can easily get something tasty and refreshing without having to prepare it themselves.
The non-alcoholic liquors and mocktails market in Germany is anticipated to expand at a compound annual growth rate (CAGR) of 7.40% between 2024 and 2032. These shifting consumer habits are also helping the German mocktail market. There may be an increasing focus on improving the at-home consumption experience, given nearly half (47%) of consumers go out considerably less frequently.
Key PlayersProposition Cocktail Co., Mocktail Beverages Inc., New London Light, The Free Spirits Company, Welch's, Three Spirits, Sobrii, Keurig Dr Pepper Inc., Curious Elixirs, and Seedlip are important players in the non-alcoholic liquors and mocktails business.