The US and Mexico sporting goods market was valued at USD 107.13 billion in 2023 and is expected to rise at a CAGR of 6.28% over the forecast period, reaching USD 184.52 billion in 2032.
The sporting goods industry has expanded in recent years in the United States as a result of increased customer participation in sports and outdoor recreational activities, which have increased its importance for health and fitness, as well as consistent investments by various companies and investors. The sector offers a wide range of products, including sports equipment, professionally designed attire for all games, and athletic accessories utilized during these events. This segment's upward trajectory implies improvements in health outcomes, more participation in physical activities, and innovative approaches to product creation. The driver's sportswear marketplaces give a larger emphasis on people's health and wellbeing. More consumers are investing in sports-related products because they understand the health benefits of physical activity. Running, football, volleyball, cricket, cycling, and gym routines are all becoming more popular, creating a need for high-quality equipment and clothes with technologically advanced features. Furthermore, there is a growing trend of athletes employing fitness tracking technologies combined with smart gear to monitor their performance while remaining healthy. Furthermore, the COVID-19 epidemic has boosted growth in the athletic goods market, resulting in an increase in home-based fitness solutions. With gyms and recreational facilities temporarily shuttered, many people switched to home workouts, resulting in increased sales of home gym equipment, yoga mats, and resistance bands. This move has had a long-term impact, with consumers continuing to favor home fitness solutions even when public areas reopen.
Marketing Segmentation
The sporting goods market in the United States and Mexico is divided into three product categories: sports apparel, sports footwear, and sports equipment. Sports gear is classified into four categories: top wear, bottom wear, accessories, and others. Sports footwear is classified into shoes, socks, and other items. Shoes are classified into running, diamond sports, volleyball, racquet sports, and others. The sports equipment category includes gloves, helmets and pads, rackets, bats, drivers/woods, irons, balls, kneepads, arm sleeves, and others.
The market is divided into sports types such as football, tennis, hockey, golf, running, diamond sports, volleyball, racquet sports, rugby, cricket, and others. Baseball and softball are the two sub-segments of diamond sports. The U.S. and Mexico sporting goods market is segmented by gender: male, female, and unisex.
The market is divided into two segments based on price: economy/mass and premium. The market is divided into five distribution channels: supermarkets and hypermarkets, convenience stores, specialty stores, online, and others.
Major Players
Adidas AG, Nike, Inc., Under Armour, Inc., PUMA SE, and others are prominent players in the athletic goods sector in the United States and Mexico.
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