Kenya Biscuits Market Research Report Forecast to 2030
The Kenya biscuits market is a growing industry that has been witnessing significant growth in recent years. The demand for biscuits in Kenya is primarily driven by factors such as population growth, urbanization, changing consumer preferences, and increasing disposable income. The market is highly competitive, with numerous local and international players vying for a share of the market.
The COVID-19 pandemic has also impacted the market, leading to changes in production, supply chain, pricing, and consumer behavior. However, the market is expected to continue growing, driven by factors such as increasing population and urbanization, changing consumer preferences, and the introduction of new and innovative products. The market presents an opportunity for both local and international players to tap into the growing demand for biscuits in Kenya.
The Kenya Biscuits market was valued at USD 766.21 million in 2021 and expected to reach USD 1,204.01 million by 2030, registering a CAGR of 5.21% over the forecast duration 2022-2030.
The Kenya biscuits market is a rapidly growing industry that has been witnessing significant growth in recent years. The demand for biscuits in Kenya is primarily driven by factors such as population growth, urbanization, changing consumer preferences, and increasing disposable income.
Biscuits are one of the most popular snacks in Kenya, consumed by people of all ages and social classes. They are available in various forms, including cookies, crackers, cream biscuits, and savory biscuits, among others. The market is highly competitive, with numerous local and international players vying for a share of the market.
Market Segmentation
The market is segmented by type, claim, nature, flavor, flour, and distribution channel. The type segment is further divided into seasonal, sandwich/cream, crackers, cookies, healthy, and others. The claim segment is divided into standard and multi-claim. The nature segment is divided into organic and conventional. The flavor segment is divided into sweet, salty, and savory, while the flour segment is divided into all-purpose flour, whole wheat flour, white whole wheat flour, oats, and others. The distribution channel segment is divided into supermarkets & hypermarkets, convenience stores, specialty stores, online, and others.
Major Players
The key market players in the Kenya biscuits market are Mondelez International Inc., Nyanza Biscuits Limited, Manji Food Industries Limited, Kenafric, Britannia Industries, Golden Biscuits Limited, Nesfood Industries, Premier Cookies Limited, Sunveat Foods Ltd, Malbros Africa.
Companies Mentioned
Mondelez International Inc.
Nyanza Biscuits Limited
Manji Food Industries Limited
Kenafric
Britannia Industries
Golden Biscuits Limited
Nesfood Industries
Premier Cookies Limited
Sunveat Foods Ltd
Malbros Africa
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- 1 Executive Summary
- 1.1 Kenya Biscuits Market, By Type
- 1.2 Kenya Biscuits Market, By Claim
- 1.3 Kenya Biscuits Market, By Nature
- 1.4 Kenya Biscuits Market, By Flavour
- 1.5 Kenya Biscuits Market, By Flour
- 1.6 Kenya Biscuits Market, By Distribution Channel
- 2 Market Introduction
- 2.1 Definition
- 2.2 Scope Of The Study
- 2.3 Market Structure
- 2.4 Key Buying Criteria
- 3 Research Methodology
- 3.1 Research Process
- 3.2 Primary Research
- 3.3 Secondary Research
- 3.4 Market Size Estimation
- 3.5 Top Down & Bottom-up Approach
- 3.6 Forecast Model
- 3.7 List Of Assumptions
- 4 Market Dynamics
- 4.1 Introduction
- 4.2 Drivers
- 4.2.1 Increasing Population And Urbanization In Kenya
- 4.2.2 Busy Lifestyles And On-the-go Snacking
- 4.2.3 Drivers Impact Analysis
- 4.3 Restraints
- 4.3.1 Fluctuating Prices Of Raw Materials
- 4.3.2 Stringent Government Regulations And Policies Regarding Food Safety And Labeling
- 4.3.3 Restraints Impact Analysis
- 4.4 Opportunities
- 4.4.1 Growing Demand For Healthier And More Natural Snacks
- 4.5 Impact Of Covid-19 On Global Economy
- 4.6 Impact Of Covid-19 On The Kenya Biscuits Market
- 4.6.1 Impact On Production
- 4.6.2 Impact On Supply Chain
- 4.6.3 Impact On Pricing
- 4.6.4 Impact On Consumer Behaviour
- 4.6.5 Impact On Online V/S Store-based Sales
- 4.6.6 Others Impact
- 4.7 Top Five Trending Biscuits Choice Among Consumers
- 4.7.1 Increasing Focus On Health And Wellness
- 4.7.2 Trends Towards Snacking On The Go
- 4.7.3 Priortising Convenience
- 4.7.4 Brand Loyalty
- 4.7.5 Local And Traditional Flavors
- 4.8 Implication Of The Retail Industry On Kenya Biscuits Market
- 5 Market Factor Analysis
- 5.1 Supply/Value Chain Analysis
- 5.1.1 Raw Material Sourcing
- 5.1.2 Production
- 5.1.3 Packaging
- 5.1.4 Marketing & Distribution
- 5.2 Porter’s Five Forces Model
- 5.2.1 Threat Of New Entrants
- 5.2.2 Bargaining Power Of Suppliers
- 5.2.3 Bargaining Power Of Buyers
- 5.2.4 Threat Of Substitutes
- 5.2.5 Intensity Of Rivalry
- 6 Kenya Biscuits Market, By Type
- 6.1 Overview
- 6.2 Kenya Biscuits Market Size, Market Estimates & Forecast By Type, 2018-2030
- 6.2.1 Kenya Biscuits Market Size: Market Estimates & Forecast By Type, 2018-2030
- 7 Kenya Biscuits Market, By Claim
- 7.1 Overview
- 7.2 Kenya Biscuits Market Size, Market Estimates & Forecast By Claim, 2018-2030
- 7.2.1 Kenya Biscuits Market Size: Market Estimates & Forecast By Claim, 2018-2030
- 8 Kenya Biscuits Market, By Nature
- 8.1 Overview
- 8.2 Kenya Biscuits Market Size, Market Estimates & Forecast By Nature, 2018-2030
- 8.2.1 Kenya Biscuits Market Size: Market Estimates & Forecast By Nature, 2018-2030
- 9 Kenya Biscuits Market, By Flavour
- 9.1 Overview
- 9.2 Kenya Biscuits Market Size, Market Estimates & Forecast By Flavour, 2018-2030
- 9.2.1 Kenya Biscuits Market Size: Market Estimates & Forecast By Flavour, 2018-2030
- 10 Kenya Biscuits Market, By Flour
- 10.1 Overview
- 10.2 Kenya Biscuits Market Size, Market Estimates & Forecast By Flour, 2018-2030
- 10.2.1 Kenya Biscuits Market Size: Market Estimates & Forecast By Flour, 2018-2030
- 11 Kenya Biscuits Market, By Distribution Channel
- 11.1 Overview
- 11.2 Kenya Biscuits Market Size, Market Estimates & Forecast By Distribution Channel, 2018-2030
- 11.2.1 Kenya Biscuits Market Size: Market Estimates & Forecast By Distribution Channel, 2018-2030
- 12 Competitive Landscape
- 12.1 Competitive Overview
- 12.2 Competitive Benchmarking
- 12.3 Major Players In The Kenya Biscuits Market: Market Share 2022
- 12.4 Major Players In The Kenya Biscuits Market
- 12.5 Leading Players In Terms Of The Number Of Developments In The Kenya Biscuits Market
- 12.6 Key Developments & Growth Strategies
- 12.6.1 Product Launch/Product Development/Approval
- 12.6.2 Acquisitions
- 13 Company Profiles
- 13.1 Mondelez International Inc.
- 13.1.1 Company Overview
- 13.1.2 Financial Overview
- 13.1.3 Products Offered
- 13.1.4 Key Developments
- 13.1.5 Swot Analysis
- 13.1.6 Key Strategies
- 13.2 Nyanza Biscuits Limited
- 13.2.1 Company Overview
- 13.2.2 Financial Overview
- 13.2.3 Products Offered
- 13.2.4 Key Developments
- 13.2.5 Swot Analysis
- 13.2.6 Key Strategies
- 13.3 Manji Food Industries Limited
- 13.3.1 Company Overview
- 13.3.2 Financial Overview
- 13.3.3 Products Offered
- 13.3.4 Key Developments
- 13.3.5 Swot Analysis
- 13.3.6 Key Strategies
- 13.4 Kenafric
- 13.4.1 Company Overview
- 13.4.2 Financial Overview
- 13.4.3 Products/Services Offered
- 13.4.4 Key Developments
- 13.4.5 Swot Analysis
- 13.4.6 Key Strategies
- 13.5 Britannia Industries
- 13.5.1 Company Overview
- 13.5.2 Financial Overview
- 13.5.3 Products/Services Offered
- 13.5.4 Key Developments
- 13.5.5 Swot Analysis
- 13.5.6 Key Strategies
- 13.6 Golden Biscuits Limited
- 13.6.1 Company Overview
- 13.6.2 Financial Overview
- 13.6.3 Products/Services Offered
- 13.6.4 Key Developments
- 13.6.5 Swot Analysis
- 13.6.6 Key Strategies
- 13.7 Nesfood Industries
- 13.7.1 Company Overview
- 13.7.2 Financial Overview
- 13.7.3 Products/Services Offered
- 13.7.4 Key Developments
- 13.7.5 Swot Analysis
- 13.7.6 Key Strategies
- 13.8 Premier Cookies Limited
- 13.8.1 Company Overview
- 13.8.2 Financial Overview
- 13.8.3 Products/Services Offered
- 13.8.4 Key Developments
- 13.8.5 Swot Analysis
- 13.8.6 Key Strategies
- 13.9 Sunveat Foods Ltd
- 13.9.1 Company Overview
- 13.9.2 Financial Overview
- 13.9.3 Products Offered
- 13.9.4 Key Developments
- 13.9.5 Swot Analysis
- 13.9.6 Key Strategies
- 13.10 Malbros Africa
- 13.10.1 Company Overview
- 13.10.2 Financial Overview
- 13.10.3 Products Offered
- 13.10.4 Key Developments
- 13.10.5 Swot Analysis
- 13.10.6 Key Strategies
- 14 Appendix
- 14.1 References
- List Of Tables
- Table 1 List Of Assumptions
- Table 2 Kenya Biscuits Market Size Estimates & Forecast, By Type, 2018-2030 (Usd Million)
- Table 3 Kenya Biscuits Market Volume Estimates & Forecast, By Type, 2018-2030 (Thousand Tons)
- Table 4 Kenya Biscuits Market Size Estimates & Forecast, By Claim, 2018-2030 (Usd Million)
- Table 5 Kenya Biscuits Market Volume Estimates & Forecast, By Claim, 2018-2030 (Thousand Tons)
- Table 6 Kenya Biscuits Market Size Estimates & Forecast, By Nature, 2018-2030 (Usd Million)
- Table 7 Kenya Biscuits Market Volume Estimates & Forecast, By Nature, 2018-2030 (Thousand Tons)
- Table 8 Kenya Biscuits Market Size Estimates & Forecast, By Flavour, 2018-2030 (Usd Million)
- Table 9 Kenya Biscuits Market Volume Estimates & Forecast, By Flavour, 2018-2030 (Thousand Tons)
- Table 10 Kenya Biscuits Market Size Estimates & Forecast, By Flour, 2018-2030 (Usd Million)
- Table 11 Kenya Biscuits Market Volume Estimates & Forecast, By Flour, 2018-2030 (Thousand Tons)
- Table 12 Kenya Biscuits Market Size Estimates & Forecast, By Distribution Channel, 2018-2030 (Usd Million)
- Table 13 Kenya Biscuits Market Volume Estimates & Forecast, By Distribution Channel, 2018-2030 (Thousand Tons)
- Table 14 Major Players In The Kenya Biscuits Market
- Table 15 The Most Active Players In The Kenya Biscuits Market
- Table 16 Product Launch/Product Development/Approval
- Table 17 Acquisitions
- Table 18 Mondelez International Inc.: Products Offered
- Table 19 Nyanza Biscuits Limited: Products Offered
- Table 20 Manji Food Industries Limited: Products Offered
- Table 21 Manji Food Industries Limited: Key Developments
- Table 22 Kenafric: Products/Services Offered
- Table 23 Kenafric: Key Developments
- Table 24 Britannia Industries: Products/Services Offered
- Table 25 Britannia Industries: Key Developments
- Table 26 Golden Biscuits Limited: Products/Services Offered
- Table 27 Nesfood Industries: Products Offered
- Table 28 Premier Cookies Limited: Products/Services Offered
- Table 29 Sunveat Foods Ltd: Products Offered
- Table 30 Malbros Africa: Products Offered
- List Of Figures
- Figure 1 Market Synopsis
- Figure 2 Kenya Biscuits Market Analysis By Type
- Figure 3 Kenya Biscuits Market Analysis By Claim
- Figure 4 Kenya Biscuits Market Analysis By Nature
- Figure 5 Kenya Biscuits Market Analysis By Flavour
- Figure 6 Kenya Biscuits Market Analysis By Flour
- Figure 7 Kenya Biscuits Market Analysis By Distribution Channel
- Figure 8 Kenya Biscuits Market: Market Structure
- Figure 9 Key Buying Criteria Of Biscuits
- Figure 10 Research Process Of Mrfr
- Figure 11 Dro Analysis Of Kenya Biscuits Market
- Figure 12 Drivers Impact Analysis: Biscuits Market
- Figure 13 Restraints Impact Analysis: Biscuits Market
- Figure 14 Supply / Value Chain: Kenya Biscuits Market
- Figure 16 Kenya Biscuits Market, By Type, 2021 (% Share)
- Figure 17 Kenya Biscuits Market, By Type, 2018 To 2030 (Usd Million)
- Figure 18 Kenya Biscuits Market, By Claim, 2021 (% Share)
- Figure 19 Kenya Biscuits Market, By Claim, 2018 To 2030 (Usd Million)
- Figure 20 Kenya Biscuits Market, By Nature, 2021 (% Share)
- Figure 21 Kenya Biscuits Market, By Nature, 2018 To 2030 (Usd Million)
- Figure 22 Kenya Biscuits Market, By Flavour, 2021 (% Share)
- Figure 23 Kenya Biscuits Market, By Flavour, 2018 To 2030 (Usd Million)
- Figure 24 Kenya Biscuits Market, By Flour, 2021 (% Share)
- Figure 25 Kenya Biscuits Market, By Flour, 2018 To 2030 (Usd Million)
- Figure 26 Kenya Biscuits Market, By Distribution Channel, 2021 (% Share)
- Figure 27 Kenya Biscuits Market, By Distribution Channel, 2018 To 2030 (Usd Million)
- Figure 28 Benchmarking Of Major Competitors
- Figure 29 Market Share Analysis 2022
- Figure 30 Mondelez International Inc.: Financial Overview Snapshot
- Figure 31 Mondelez International Inc.: Swot Analysis
- Figure 32 Nyanza Biscuits Limited: Swot Analysis
- Figure 33 Manji Food Industries Limited: Swot Analysis
- Figure 34 Kenafric: Swot Analysis
- Figure 35 Britannia Industries: Financial Overview Snapshot
- Figure 36 Britannia Industries: Swot Analysis
- Figure 37 Golden Biscuits Limited: Swot Analysis
- Figure 38 Nesfood Industries: Swot Analysis
- Figure 39 Premier Cookies Limited: Swot Analysis
- Figure 40 Sunveat Foods Ltd: Swot Analysis
- Figure 41 Malbros Africa: Swot Analysis
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