Global Hard Seltzers Market Research Report Forecast to 2030

Hard Seltzers Market Forecast till 2030

Market Overview
The global market for hard seltzers is expected to increase at a substantial rate over the forecast period of 2022-2030. The global hard seltzer market is experiencing a growth in consumer preference for flavor-fused alcoholic beverages as a result of rising disposable income, shifting lifestyles, rapid urbanisation, and rising demand for alcoholic beverages, particularly among younger generations. This is largely attributable to the creation of sour and fruity flavours, the blending of sugar with novel components, and the adoption of new fermentation techniques by a number of businesses. Hard seltzer is even more well-liked because it has fewer calories and carbs than standard alcoholic beverages.

The travel and tourist sectors, as well as the expansion of the global economy, have all contributed to the market for hard seltzer's recent significant increase. Alcohol, coffee, and bar shop sales online have all aided in this expansion. Furthermore, both older and younger generations are now drinking more hard seltzer due to rising disposable income, evolving consumer preferences, and peer pressure. The global sparkling water market has expanded as a result of the availability of hard carbonated beverages with improved flavour and a greater selection of health-conscious options.

Segment Overview
The flavour, packaging type, distribution channel, and regional segments have been used to divide the market for global hard seltzers market. The global market has been divided into pineapple, grapefruit, lime, berries, orange, blends and others based on the type of hard seltzers. Lime segment is likely to grow significantly over the forecast period.

The packaging type segment has been bifurcated into bottles and cans. Also, the distribution channel segment has been bifurcated into store-based and non-store-based categories.

Regional Analysis
The global hard seltzer market is divided into seven regions: Americas, Africa, Middle East, Asia, and Europe. North America is expected to stand out in the Hard Seltzer market. The Middle East and African region has seen enhanced growth in the caustic soda market, while Latin America region has seen a gradual growth in its market share.

The market growth in the European region is anticipated to propel in the foreseeable future. Mode Seltzer, an Australian-based company, is set to join the competitive hard seltzer industry in Australia in October 2022. The company has promised to create four unique hard seltzers by fusing premium vodka and local ingredients in an artisanal manner, in order to offer consumers a wider range of products in Australia.

Major Players
Vizzy Hard Selter, Oscar Blues, Smirnoff, Nauti Seltzer, Pikita Seltzer, and White Claw are some of the affluent contenders holding sizeable hard seltzers market share.

COVID 19 Impacts
The COVID-19 pandemic has had a detrimental effect on the hard seltzer market, with supply chain disruptions and significant production losses resulting from the closure of main assembly points. Major producers have put a halt to the launch of their products and production in developing and emerging nations, including the India and other East Asian countries. Despite this, the hard seltzer sector presents lucrative and dynamic possibilities for new entrants into the alcohol industry. Nevertheless, lockdown measures imposed by governments in an attempt to contain the virus remain an obstacle for companies looking to expand their operations.

Companies Mentioned
Vizzy Hard Selter
Oscar Blues
Smirnoff
Nauti Seltzer
Pikita Seltzer
and White Claw

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