In 2023, the total value of the US gifting market was estimated to be USD 1,745.50 billion. The All-year Gifting market is expected to increase from 2024 to USD 3,185.00 billion by 2032, with a compound yearly growth rate (CAGR) of 6.97% during the forecast period (2024-2032).
The US All Year Gifting Market is experiencing tremendous growth and shows no signs of stopping. Several variables, like the growing popularity of e-commerce, the importance of customisation, and a focus on sustainable practices, are all contributing to this increase. As gifting becomes an increasingly important aspect of personal, business, and cultural expressions, the market grows across demographics and events.
Market Segment insights
Birthdays, Spontaneous Gifts, Wedding, Religious, and Others are the occasion-based segments of the US All Year Gifting market.
The market is divided into categories such as prepackaged food gifts, food baskets and assortments, specialty food items, snack foods, unique and novelty gifts, and others.
Corporate Gifting and Personal Gifting are among the market segments based on type.
Pricing is used to separate the market into Economy/Mass and Premium categories.
Men, Women, Unisex, and Kids are the end user segments of the United States All Year Gifting market.
Supermarkets and hypermarkets, specialty stores, convenience stores, and online shopping are the distribution channels used to segment the market.
Regional insights
The United States region is valued at USD 1,745.5 billion in 2023 and is estimated to generate an absolute dollar opportunity of USD 1,326.03 billion for regional firms between 2023 and 2032. The United States region analysis comprises the Northeast, Southwest, West, Southeast, and Midwest.
Giving gifts is a social habit in the United States that extends beyond seasonal holidays to include birthdays, anniversaries, and other life milestones throughout the year. According to the MRFR analysis, per capita holiday spending in the United States will surpass USD 1,000 for the first time in 2024. This record demonstrates the strength and evolution of the gifting market.
The All-Year Gifting Market in the United States has experienced a transformation, moving from a concentration on specific holidays and events to a thriving, year-round phenomena. This shift matches broader consumer trends that value emotional ties, personal milestones, and random acts of kindness. In today's digital world, where face-to-face encounters are restricted, gifts serve as physical displays of caring and appreciation, strengthening relationships and promoting community. One of the most important factors driving this industry is the growing demand for personalized and customized gifts.
Major Players
Key players in the All-year Gifting market include 1-800-FLOWERS.COM, Inc., Edible Arrangements, Ferrero Group, Mars Incorporated, Godiva Chocolatier, Nestlé USA, The Kraft Heinz Co (Planters), Lindt & Sprüngli, The Hershey Company, and Blue Diamond Almonds.
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