Europe Sneakers Market Research Report Data by Product (into Low-Top Sneakers, Mid-Top Sneakers, and High-Top Sneakers), by Price Range (Economy/Mass and Premium), by Consumer Group (Gen Z, Gen X, Millennials, and Boomers), by Material Type (Leathe, Cotton, Denim, and Others), by Type (Casual Footwear, Sports Fashion, Sports Footwear, Sports Performance, and Sustainable), by Distribution (Supermarkets & Hypermarkets, Specialty Stores, Online, and Others) Industry Forecast to 2032
The growing disposable income of young adults, the substantial impact of social media and celebrity culture on consumer behavior, and the ongoing emphasis on health and fitness are the main factors driving market expansion. The popular athleisure trend is boosting demand for comfortable sneakers.
Germany now owns the largest market share of 15, and it is predicted to increase at a CAGR of 4.88% from 2024 to 2032, demonstrating a stable growth trajectory in the industry. A growing emphasis on health and wellbeing, shifting fashion trends toward athleisure gear, and rising disposable incomes are some of the causes driving this increase.
As far as products go, low-top sneakers lead the market in 2023 and are expected to grow at a Compound Annual Growth Rate (CAGR) of 5.86% between 2024 and 2032. This trend indicates that low-profile sneakers—which provide comfort and versatility appropriate for a range of activities and occasions—are highly preferred by consumers.
The microtrends, drives, constraints, and opportunities (DRO) influencing consumer preferences and industry dynamics are causing revolutionary changes in the European sneaker market. Notably, dad sneakers and ugly shoes are becoming more and more popular, and there's also a growing need for eco-friendly and sustainable footwear solutions. Additionally, consumers are demonstrating an interest in customisation and personalization, which speaks to their desire for distinctive goods made to suit their own preferences.
Market SegmentationThe market for sneakers was divided into three categories based on product: high-top, mid-top, and low-top.
The market is divided into Economy/Mass and Premium segments based on price range.
The sneaker market is divided into four consumer groups: Millennials, Boomers, Gen Z, and Gen X.
The sneaker market is divided into four segments based on material type: leather, cotton, denim, and others.
The sneaker market is divided into four categories based on type: sports fashion, casual footwear, sports performance, sports footwear, and sustainable.
Supermarkets & Hypermarkets, Specialty Stores, Online, and Others (Street Vendors, Boutique stores and independent retailers, Fashion shows and events, and Others) are the distribution segments of the sneakers market.
Key PlayersNike, Adidas, Skechers, Vans, Moncler, Asics, Puma, Wolverine, and Fila are the major companies in the market.