Europe Manuka Honey Market Research Report Forecast to 2028

Europe Manuka Honey Market Research Report Forecast to 2028

Europe Manuka Honey Market Research Report Forecast to 2028

Market Overview

The Europe manuka honey market has witnessed substantial growth over the last few years and is projected to reach USD 218,398.1 thousand by the end of 2028, registering a CAGR of 9.43% during the forecast period, 2021–2028. Few significant reasons for the growth of the Europe manuka honey market are the health benefits associated with manuka honey, consumer preference for healthy sweeteners, and advancements in honey harvesting technology. Moreover, rising consumer preference for organic products has provided the market players an opportunity to flourish in the Europe manuka honey market. However, the rising gap between demand and supply of honey in Europe and honey laundering are expected to hinder the market growth in the years to come.

The Europe manuka honey market is expected to register a notable growth rate during the forecast period. Health benefits associated with manuka honey are majorly driving the growth of the market. Growing preference for healthy sweeteners among consumers is further supporting the market growth. Also, advancements in honey production technology boost market growth. Moreover, rising consumer preference for organic products is expected to create new opportunities for the vendors active in the Europe manuka honey market. However, the growing gap between demand & supply of honey in the Europe market is restricting the growth of the manuka honey market. Also, honey laundering practices impose a challenging situation for the market.

Market Segmentation

Based on category, the Europe manuka honey market has been segmented into conventional and organic. The conventional segment accounted for aa larger market share of 84.21% in 2020 and is likely to register a CAGR of 9.34% during the forecast period, while the organic segment is likely to register aa higher CAGR of 9.88% during the review period.

Based on distribution channel, the Europe manuka honey market has been segmented into store-based and non-store-based. The store-based segment is further classified as supermarkets & hypermarkets, convenience stores, and others. The store-based segment accounted for a larger market share of 76.46% in 2020 and is likely to register a CAGR of 9.36% during the forecast period, while the non-store-based segment is likely to register a higher CAGR of 9.64% during the review period.

Regional Analysis

Geographically, Europe manuka honey market has been segmented into UK, Germany, France, Italy, Spain, and Rest of Europe.

The UK accounted for the largest market share of 48.11% in 2020, with a market value of USD 51,237.6 thousand; the market is expected to register a CAGR of 9.32%. Germany was the second-largest market in 2020, valued at USD 24,799.4 thousand; it is projected to exhibit the highest CAGR of 9.74% during the forecast period.

Major Players

The key players operating in the Europe manuka honey market include Comvita Limited (New Zealand), Valeo Foods (Ireland), Wilkin & Sons Ltd (UK), Steens Honey (New Zealand), Hilltop Honey Ltd (UK), Manuka Health New Zealand (New Zealand), Manuka Doctor (New Zealand), Wildcape Manuka Honey (New Zealand), The London Honey Company (UK), and New Zealand Honey Co. (New Zealand).

Companies Mentioned

Comvita Limited (New Zealand)
Valeo Foods (Ireland)
Wilkin & Sons Ltd (UK)
Steens Honey (New Zealand)
Hilltop Honey Ltd (UK)
Manuka Health New Zealand (New Zealand)
Manuka Doctor (New Zealand)
Wildcape Manuka Honey (New Zealand)
The London Honey Company (UK)
and New Zealand Honey Co. (New Zealand)

Please note:The single user license is non-downloadable and non-printable. Global Site license allows these actions.