Europe Data Management Platform Market Research Report Forecast to 2030
A data management platform (DMP) is a software application that collects, organizes, and activates first-, second-, and third-party audience data from multiple online, offline, and mobile sources. It then uses that information to create extensive consumer profiles, which are used to drive targeted advertising and personalization campaigns. A DMP makes aggregated client profiles available to other tools, such as ad exchanges, demand-side platforms (DSPs), and supply-side platforms (SSPs), to improve targeting, personalization, and content customization.
The Europe data management platform (DMP) market is estimated to garner a large amount of revenue and grow at a CAGR of 14.2 % over the forecast period, i.e., 2022–2030. The market's expansion is attributable to the increasing requirement to collect data from sources such as CRM data, POS data, mobile web & apps, social networks, web analytics tools, and others is propelling the data management platform market. The use of DMP by marketers to target customers and match their needs across devices is significantly increasing the growth of the data management platform market over the projected period 2022-2030. Data management is concerned with the information sources that drive a business, such as product, location, supplier, customer, and asset. The growing use of DMP minimizes redundancy and inefficiencies caused by illegible stored data. Furthermore, it meets the demand for organizations to improve the consistency and quality of their important data assets, such as product data, customer data, location data, and asset data.
Market Segmentation
Europe’s data management platform (DMP) market has been segmented based on data type, data source, deployment model, and end-use verticals and country. Based on data type, the market has been segmented into first-party data, second-party data, and third-party data. By data source, the market is divided into web and mobile data, CRM data, POS data, and others. By deployment model, the market is bifurcated into cloud and on-premises. Based on end-use verticals, the Europe data management platform (DMP) market has been segmented into Ad agencies, marketers, publishers, and others. Based on country, the market is segmented into Germany, the UK, Spain, Italy, France, Sweden, Switzerland, Netherlands, and the Rest of Europe.
Major Players
The major market players include Oracle, Lotame Solutions, Inc., Adobe, Neustar, Inc., Acxiom LLC, and Others. These players focus on innovation and thus, invest in research and development to present a cost-effective product portfolio.
Companies MentionedOracle
Lotame Solutions
Inc.
Adobe
Neustar
Inc.
Acxiom LLC
and Others.
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- 1 Executive Summary 15
- 2 Market Introduction 17
- 2.1 Definition 17
- 2.2 Scope Of The Study 17
- 2.3 Research Objective 17
- 2.4 Market Structure 18
- 3 Research Methodology 19
- 4 Market Dynamics 26
- 4.1 Introduction 26
- 4.2 Drivers 26
- 4.2.1 Growing Demand For Data Management By Marketers And Advertising Agencies 26
- 4.2.2 Increasing Number Of Data Users 27
- 4.3 Restraint 28
- 4.3.1 High Implementation Costs 28
- 4.3.2 Lack Of Security Of User Data 29
- 4.4 Opportunity 30
- 4.4.1 Rising Demand From Europe Emerging Economies 30
- 4.4.2 Commercialization Of Ngn 31
- 4.5 Covid-19 Impact Analysis 32
- 4.5.1 Overview 32
- 4.5.2 Impact On Data Management Platform Providers 32
- 4.5.3 Impact On It Industry 33
- 4.5.4 Impact Across End-use Industries 33
- 5 Market Factor Analysis 34
- 5.1 Supply Chain Analysis 34
- 5.1.1 Data Collection 34
- 5.1.2 Data Processing 34
- 5.1.3 Data Analysis 34
- 5.1.4 Data Activation 35
- 5.1.5 Measurement And Optimization 35
- 5.1.6 Key Stakeholders: 35
- 5.2 Porter’s Five Forces Model 36
- 5.2.1 Threat Of New Entrants 36
- 5.2.2 Bargaining Power Of Suppliers 36
- 5.2.3 Bargaining Power Of Buyers 37
- 5.2.4 Threat Of Substitutes 37
- 5.2.5 Competitive Rivalry 37
- 6 Europe Data Management Platform, By Data Type 38
- 6.1 Overview 38
- 6.1.1 Europe Data Management Platform, By Data Type, 2019–2030 (Usd Million) 39
- 6.2 First Party Data 39
- 6.3 Second Party Data 39
- 6.4 Third Party Data 39
- 7 Europe Data Management Platform, By Data Source 40
- 7.1 Overview 40
- 7.1.1 Europe Data Management Platform, By Data Source, 2019–2030 (Usd Million) 41
- 7.2 Web And Mobile Data 41
- 7.3 Crm Data 42
- 7.4 Pos Data 42
- 7.5 Others 42
- 8 Europe Data Management Platform, By Deployment Model 43
- 8.1 Overview 43
- 8.1.1 Europe Data Management Platform, By Deployment Model, 2019–2030 (Usd Million) 44
- 8.2 Cloud 44
- 8.3 On-premises 44
- 9 Europe Data Management Platform, By End-use Verticals 45
- 9.1 Overview 45
- 9.1.1 Europe Data Management Platform, By End-use Verticals, 2019–2030 (Usd Million) 46
- 9.2 Ad Agencies 46
- 9.3 Marketers 46
- 9.4 Publishers 46
- 9.5 Others 46
- 10 Europe Data Management Platform, By Country 47
- 10.1 Overview 47
- 10.1.1 Europe Data Management Platform, By Country , 2021 Vs 2030 (Usd Million) 48
- 10.1.2 Europe Data Management Platform, By Country, 2019–2030 (Usd Million) 48
- 10.1.3 Germany 49
- 10.1.3.1 Germany Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 49
- 10.1.3.2 Germany Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 49
- 10.1.3.3 Germany Data Management Platform Market, By Deployment Model, 2019–2030
- (Usd Million) 50
- 10.1.3.4 Germany Data Management Platform Market, By End-use Verticals, 2019–2030
- (Usd Million) 50
- 10.1.4 Uk 51
- 10.1.4.1 Uk Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 51
- 10.1.4.2 Uk Data Management Platform Market, By Deployment Model, 2019–2030 (Usd Million) 52
- 10.1.4.3 Uk Data Management Platform Market, By End-use Verticals, 2019–2030 (Usd Million) 52
- 10.1.5 Spain 53
- 10.1.5.1 Spain Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 53
- 10.1.5.2 Spain Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 53
- 10.1.5.3 Spain Data Management Platform Market, By Deployment Model, 2019–2030
- (Usd Million) 54
- 10.1.5.4 Spain Data Management Platform Market, By End-use Verticals, 2019–2030
- (Usd Million) 54
- 10.1.6 Italy 55
- 10.1.6.1 Italy Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 55
- 10.1.6.2 Italy Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 55
- 10.1.6.3 Italy Data Management Platform Market, By Deployment Model, 2019–2030 (Usd Million) 56
- 10.1.6.4 Italydata Management Platform Market, By End-use Verticals, 2019–2030 (Usd Million) 56
- 10.1.7 France 57
- 10.1.7.1 France Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 57
- 10.1.7.2 France Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 57
- 10.1.7.3 France Data Management Platform Market, By Deployment Model, 2019–2030
- (Usd Million) 58
- 10.1.7.4 France Data Management Platform Market, By End-use Verticals, 2019–2030
- (Usd Million) 58
- 10.1.8 Sweden 59
- 10.1.8.1 Sweden Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 59
- 10.1.8.2 Sweden Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 59
- 10.1.8.3 Sweden Data Management Platform Market, By Deployment Model, 2019–2030
- (Usd Million) 60
- 10.1.8.4 Sweden Data Management Platform Market, By End-use Verticals, 2019–2030
- (Usd Million) 60
- 10.1.9 Switzerland 61
- 10.1.9.1 Switzerland Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 61
- 10.1.9.2 Switzerland Data Management Platform Market, By Data Source, 2019–2030
- (Usd Million) 61
- 10.1.9.3 Switzerland Data Management Platform Market, By Deployment Model, 2019–2030
- (Usd Million) 62
- 10.1.9.4 Switzerland Data Management Platform Market, By End-use Verticals, 2019–2030
- (Usd Million) 62
- 10.1.10 Netherlands 63
- 10.1.10.1 Netherlands Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 63
- 10.1.10.2 Netherlands Data Management Platform Market, By Data Source, 2019–2030
- (Usd Million) 63
- 10.1.10.3 Netherlands Data Management Platform Market, By Deployment Model, 2019–2030
- (Usd Million) 64
- 10.1.10.4 Netherlands Data Management Platform Market, By End-use Verticals, 2019–2030
- (Usd Million) 64
- 10.1.11 Rest Of Europe 65
- 10.1.11.1 Rest Of Europe Data Management Platform Market, By Data Type, 2019–2030
- (Usd Million) 65
- 10.1.11.2 Rest Of Europe Data Management Platform Market, By Data Source, 2019–2030
- (Usd Million) 65
- 10.1.11.3 Rest Of Europe Data Management Platform Market, By Deployment Model, 2019–2030
- (Usd Million) 66
- 10.1.11.4 Rest Of Europe Data Management Platform Market, By End-use Verticals, 2019–2030
- (Usd Million) 66
- 11 Competitive Landscape 67
- 11.1 Competitive Benchmarking 68
- 11.2 Vendor Share Analysis 69
- 11.3 Recent Developments 69
- 11.3.1 Collaboration And Partnership 69
- 11.3.2 Product Launch 70
- 11.3.3 Others 71
- 12 Company Profiles 72
- 12.1 Oracle 72
- 12.1.1 Company Overview 72
- 12.1.2 Financial Overview 73
- 12.1.3 Products Offered 73
- 12.1.4 Key Developments 74
- 12.1.5 Swot Analysis 74
- 12.1.6 Key Strategies 75
- 12.2 Lotame Solutions, Inc 76
- 12.2.1 Company Overview 76
- 12.2.2 Financial Overview 76
- 12.2.3 Products Offered 76
- 12.2.4 Key Developments 76
- 12.3 Adobe Inc 77
- 12.3.1 Company Overview 77
- 12.3.2 Financial Overview 78
- 12.3.3 Products Offered 78
- 12.3.4 Key Developments 79
- 12.3.5 Swot Analysis 79
- 12.3.6 Key Strategies 79
- 12.4 Neustar, Inc (Transunion). 80
- 12.4.1 Company Overview 80
- 12.4.2 Financial Overview 80
- 12.4.3 Products Offered 81
- 12.4.4 Key Developments 81
- 12.4.5 Swot Analysis 81
- 12.4.6 Key Strategies 82
- 12.5 Sas Institute Inc 83
- 12.5.1 Company Overview 83
- 12.5.2 Financial Overview 83
- 12.5.3 Products Offered 84
- 12.5.4 Key Developments 84
- 12.5.5 Swot Analysis 84
- 12.5.6 Key Strategies 85
- 12.6 Talend 86
- 12.6.1 Company Overview 86
- 12.6.2 Financial Overview 86
- 12.6.3 Products Offered 86
- 12.6.4 Key Developments 87
- 12.7 Cloudera, Inc 88
- 12.7.1 Company Overview 88
- 12.7.2 Financial Overview 88
- 12.7.3 Solutions Offered 88
- 12.7.4 Key Developments 89
- 12.8 Informatica 90
- 12.8.1 Company Overview 90
- 12.8.2 Financial Overview 90
- 12.8.3 Products Offered 91
- 12.8.4 Key Developments 91
- 12.8.5 Swot Analysis 92
- 12.8.6 Key Strategies 92
- 12.9 Acxiom Llc (Interpublic Group) 93
- 12.9.1 Company Overview 93
- 12.9.2 Financial Overview 93
- 12.9.3 Products Offered 94
- 12.9.4 Key Developments 94
- 12.9.5 Key Strategies 95
- 12.10 Actian Corporation (Hcl Technologies) 96
- 12.10.1 Company Overview 96
- 12.10.2 Financial Overview 97
- 12.10.3 Products Offered 97
- 12.10.4 Key Developments 98
- 12.10.5 Swot Analysis 98
- 12.10.6 Key Strategies 98
- 12.11 Ibm 99
- 12.11.1 Company Overview 99
- 12.11.2 Financial Overview 100
- 12.11.3 Solutions Offered 100
- 12.11.4 Key Developments 101
- 12.11.5 Swot Analysis 101
- 12.11.6 Key Strategies 101
- 12.12 Cxense Asa (Piano) 102
- 12.12.1 Company Overview 102
- 12.12.2 Financial Overview 102
- 12.12.3 Products Offered 102
- 12.12.4 Key Developments 102
- 12.13 1plusx 103
- 12.13.1 Company Overview 103
- 12.13.2 Financial Overview 103
- 12.13.3 Products/Solutions/Services Offered 103
- 12.13.4 Key Developments 103
- 12.14 Neodata Group S.R.L. 104
- 12.14.1 Company Overview 104
- 12.14.2 Financial Overview 104
- 12.14.3 Products Offered 104
- 12.14.4 Key Developments 104
- 12.15 Google Llc 105
- 12.15.1 Company Overview 105
- 12.15.2 Financial Overview 106
- 12.15.3 Products Offered 106
- 12.15.4 Key Developments 107
- 12.15.5 Swot Analysis 107
- 12.15.6 Key Strategies 107
- 12.16 Liveramp 108
- 12.16.1 Company Overview 108
- 12.16.2 Financial Overview 109
- 12.16.3 Products Offered 109
- 12.16.4 Key Developments 110
- 12.16.5 Swot Analysis 110
- 12.16.6 Key Strategies 110
- 12.17 Simpli.Fi 111
- 12.17.1 Company Overview 111
- 12.17.2 Financial Overviews 111
- 12.17.3 Products Offered 111
- 12.17.4 Key Developments 112
- 12.17.5 Key Strategies 112
- List Of Tables
- Table 1 Market Synopsis 16
- Table 2 Europe Data Management Platform, By Data Type, 2019–2030 (Usd Million) 39
- Table 3 Europe Data Management Platform, By Data Source, 2019–2030 (Usd Million) 41
- Table 4 Europe Data Management Platform, By Deployment Model, 2019–2030 (Usd Million) 44
- Table 5 Europe Data Management Platform, By End-use Verticals, 2019–2030 (Usd Million) 46
- Table 6 Europe Data Management Platform, By Country, 2019–2030 (Usd Million) 48
- Table 7 Germany Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 49
- Table 8 Germany Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 49
- Table 9 Germany Data Management Platform Market, By Deployment Model, 2019–2030 (Usd Million) 50
- Table 10 Germany Data Management Platform Market, By End-use Verticals, 2019–2030 (Usd Million) 50
- Table 11 Germany Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 51
- Table 12 Germany Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 51
- Table 13 Germany Data Management Platform Market, By Deployment Model, 2019–2030 (Usd Million) 52
- Table 14 Germany Data Management Platform Market, By End-use Verticals, 2019–2030 (Usd Million) 52
- Table 15 Spain Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 53
- Table 16 Spain Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 53
- Table 17 Spain Data Management Platform Market, By Deployment Model, 2019–2030 (Usd Million) 54
- Table 18 Spain Data Management Platform Market, By End-use Verticals, 2019–2030 (Usd Million) 54
- Table 19 Italy Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 55
- Table 20 Italy Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 55
- Table 21 Italy Data Management Platform Market, By Deployment Model, 2019–2030 (Usd Million) 56
- Table 22 Italy Data Management Platform Market, By End-use Verticals, 2019–2030 (Usd Million) 56
- Table 23 France Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 57
- Table 24 France Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 57
- Table 25 France Data Management Platform Market, By Deployment Model, 2019–2030 (Usd Million) 58
- Table 26 France Data Management Platform Market, By End-use Verticals, 2019–2030 (Usd Million) 58
- Table 27 Sweden Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 59
- Table 28 Swedendata Management Platform Market, By Data Source, 2019–2030 (Usd Million) 59
- Table 29 Sweden Data Management Platform Market, By Deployment Model, 2019–2030 (Usd Million) 60
- Table 30 Sweden Data Management Platform Market, By End-use Verticals, 2019–2030 (Usd Million) 60
- Table 31 Switzerland Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 61
- Table 32 Switzerland Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 61
- Table 33 Switzerland Data Management Platform Market, By Deployment Model, 2019–2030 (Usd Million) 62
- Table 34 Switzerland Data Management Platform Market, By End-use Verticals, 2019–2030 (Usd Million) 62
- Table 35 Netherlands Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 63
- Table 36 Netherlands Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 63
- Table 37 Netherlands Data Management Platform Market, By Deployment Model, 2019–2030 (Usd Million) 64
- Table 38 Netherlands Data Management Platform Market, By End-use Verticals, 2019–2030 (Usd Million) 64
- Table 39 Rest Of Europe Data Management Platform Market, By Data Type, 2019–2030 (Usd Million) 65
- Table 40 Rest Of Europe Data Management Platform Market, By Data Source, 2019–2030 (Usd Million) 65
- Table 41 Rest Of Europe Data Management Platform Market, By Deployment Model, 2019–2030 (Usd Million) 66
- Table 42 Rest Of Europe Data Management Platform Market, By End-use Verticals, 2019–2030 (Usd Million) 66
- Table 43 Collaboration And Partnership 69
- Table 44 Product Launch 70
- Table 45 Others 71
- Table 46 Oracle: Products Offered 73
- Table 47 Adobe Inc: Key Developments 74
- Table 48 Lotame Solutions, Inc: Products Offered 76
- Table 49 Adobe Inc: Products Offered 78
- Table 50 Adobe Inc: Key Developments 79
- Table 51 Neustar, Inc (Transunion).: Products Offered 81
- Table 52 Neustar, Inc (Transunion).: Key Developments 81
- Table 53 Sas Institute Inc: Products Offered 84
- Table 54 Talend: Products Offered 86
- Table 55 Talend: Key Developments 87
- Table 56 Cloudera, Inc: Solutions Offered 88
- Table 57 Talend: Key Developments 89
- Table 58 Informatica: Products Offered 91
- Table 59 Informatica: Key Developments 91
- Table 60 Acxiom Llc(Interpublic Group): Products Offered 94
- Table 61 Talend: Key Developments 94
- Table 62 Actian Corporation (Hcl Technologies): Products Offered 97
- Table 63 Actian Corporation (Hcl Technologies): Key Developments 98
- Table 64 Ibm: Solutions Offered 100
- Table 65 Ibm: Key Developments 101
- Table 66 Cxense Asa (Piano): Products Offered 102
- Table 67 1plusx: Products Offered 103
- Table 68 1plusx: Key Developments 103
- Table 69 Neodata Group S.R.L.: Products Offered 104
- Table 70 Google Llc.: Products Offered 106
- Table 71 Google Llc.: Key Developments 107
- Table 72 Liveramp: Products Offered 109
- Table 73 Liveramp: Key Developments 110
- Table 74 Simpli.Fi: Products Offered 111
- Table 75 Simpli.Fi: Key Developments 112
- List Of Figures
- Figure 1 Europe Data Management Platform (Dmp) Market: Market Structure 18
- Figure 2 Bottom-up And Top-down Approaches 23
- Figure 3 Market Dynamic Analysis Of The Europe Data Management Platform Market 26
- Figure 4 Drivers: Impact Analysis 28
- Figure 5 Restraint Impact Analysis 30
- Figure 6 Value Chain Analysis: Data Management Platform Market 34
- Figure 7 Porter's Five Forces Analysis Of The Data Management Platform Market 36
- Figure 8 Europe Data Management Platform, By Data Type, 2021 (% Share) 38
- Figure 9 Europe Data Management Platform, By Data Type, 2021 Vs 2030 (Usd Million) 38
- Figure 10 Europe Data Management Platform, By Data Source, 2021 (% Share) 40
- Figure 11 Europe Data Management Platform, By Data Source, 2021 Vs 2030 (Usd Million) 40
- Figure 12 Europe Data Management Platform, By Deployment Model, 2021 (% Share) 43
- Figure 13 Europe Data Management Platform, By Deployment Model, 2021 Vs 2030 (Usd Million) 43
- Figure 14 Europe Data Management Platform, By End-use Verticals, 2021 (% Share) 45
- Figure 15 Europe Data Management Platform, By End-use Verticals, 2021 Vs 2030 (Usd Million) 45
- Figure 16 Europe Data Management Platform, By Country , 2021 (% Share) 47
- Figure 17 Europe Data Management Platform, By Country , 2021 Vs 2030 (Usd Million) 48
- Figure 18 Data Management Platform Market: Competitive Benchmarking 68
- Figure 19 Vendor Share Analysis, 2021 (%) 69
- Figure 20 Oracle: Financial Overview Snapshot 73
- Figure 21 Oracle: Swot Analysis 74
- Figure 22 Adobe Inc: Financial Overview Snapshot 78
- Figure 23 Adobe Inc: Swot Analysis 79
- Figure 24 Neustar, Inc (Transunion).: Financial Overview Snapshot 80
- Figure 25 Neustar, Inc (Transunion).: Swot Analysis 81
- Figure 26 Sas Institute Inc: Financial Overview Snapshot 83
- Figure 27 Sas Institute Inc: Swot Analysis 84
- Figure 28 Informatica: Financial Overview Snapshot 90
- Figure 29 Informatica: Swot Analysis 92
- Figure 30 Acxiom Llc (Interpublic Group): Financial Overview Snapshot 93
- Figure 31 Acxiom Llc (Interpublic Group): Swot Analysis 95
- Figure 32 Actian Corporation (Hcl Technologies): Financial Overview Snapshot 97
- Figure 33 Actian Corporation (Hcl Technologies): Swot Analysis 98
- Figure 34 Ibm: Financial Overview Snapshot 100
- Figure 35 Ibm: Swot Analysis 101
- Figure 36 Google Llc.: Financial Overview Snapshot 106
- Figure 37 Google Llc.: Swot Analysis 107
- Figure 38 Liveramp: Financial Overview Snapshot 109
- Figure 39 Liveramp: Swot Analysis 110
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