Data Management Platform Market Forecast to 2027

Data Management Platform Market Forecast to 2027

Data Management Platform Market is anticipated to register a CAGR of 14.1% during the review period. The huge ascent deprived for the point-by-point data about the designated client so that considering his exercises, decisions and preferences, explicit items and administrations can be conveyed to them.

Data management platforms gather huge measure of data of clients involving various administrations and items in their everyday lives. This data is being put away by clients, for example, marketers, promotional firms and distributers with the goal that they can make a profile of clients which contains their preferences, exercises and their decisions for items and administrations. Such profiles are customized for every single client and afterward decisively utilizing these profiles various commercials connected with administrations and items are pushes to the clients utilizing web advertisements, online entertainment platforms, for example, Instagram and Facebook and different web crawlers like chrome. Consequently, promotional firms and marketers are utilizing propensities, preferences and selections of clients by distinguishing, putting away and dissecting the data put away in data management platforms and creating business for them.

Market Segment Insights
First party, second party, and third-party data types comprise the three main market segments for data management platforms.
The segment is split into web analytics tools, mobile apps, mobile web, CRM data, POS data, and social networks, according to Data Sources.
According to the Data Management Platforms market research segmentation, the market is divided into publishers, ad agencies, and marketers based on the end users.

Regional Insights
North America is expected to have the largest share of the overall Data Management Platforms market.

Organization in the North American region are the first ones to use Data Management Platforms for providing services and solutions to the ad agencies and marketers across the globe. For instance, in 2022, north America is expected to have 34.3% of the global revenue share of the market. The presence of players like Adobe, Oracle Bluekai and others are expected to be the driving factors for the data management platform market in the region. Because of rise in the number of online customers and internet penetration in the north American region, the market in the region is expected to grow.

Also, Europe is expected to have 24.8% of the total share of market in 2022. Because of growing mobile data subscription and massive rise in internet usage, the market is expected to grow in the European region. According to International Telecommunication Union, Europe has the highest usage of internet which amounts to 82% of the total population in the region using internet as in 2019. From year 2013, it has witnessed 57% rise in mobile data subscription.

Major Players
Key Companies in the Data Management Platforms Market include Oracle Corporation, Adobe Systems Inc, KBM group LLC, Rocket fuel INC, Crux digital INC, Lotame solutions inc, Turn INC, Neustar INC, SAS institute, SAP SE, and Cloudera INC.

Companies Mentioned
Oracle Corporation
Adobe Systems Inc
KBM group LLC
Rocket fuel INC
Crux digital INC
Lotame solutions inc
Turn INC
Neustar INC
SAS institute
SAP SE
and Cloudera INC.

Please note:The single user license is non-downloadable and non-printable. Global Site license allows these actions.