E-pharmacy Market - By Product (OTC Products, Prescription Medicine), By Region, Growth Potential, Competitive Market Share & Global Forecast, 2023 - 2032

E-pharmacy Market - By Product (OTC Products, Prescription Medicine), By Region, Growth Potential, Competitive Market Share & Global Forecast, 2023 - 2032

E-pharmacy Market is anticipated to showcase a positive trajectory through 2032, owing to the increasing availability of prescription drugs on online channels at discounted prices. In addition, the legalization of physician-prescribed drugs will also positively influence revenue generation. Additionally, the rising number of startups has resulted in intense competition among market leaders.

Besides, e-pharmacies have made buying drugs easy, especially for people who live far from a traditional pharmacy, disabled people, the elderly, and those who work very intensively. The shipping cost is also more affordable than traveling, saving money. Another advantage offered by e-pharmacy is timesaving. Delivery through e-pharmacies and customer privacy and confidentiality can further accelerate the market dynamics. As per a study, 96% of American adults claimed that technology has made filling prescriptions and managing medications easier for them.

Key providers in the market are engaging in strategic initiatives such as mergers and acquisitions, partnerships, R&D investments, and new product launches to gain a competitive edge in the industry. For instance, Flipkart, one of the leading Indian e-commerce giants, is in advanced talks to acquire Pharmallama, a Bengaluru-based online pharmacy startup. The acquisition has enabled Flipkart to expand its e-pharmacy offering, Flipkart Health+, across the Indian subcontinent.

Overall, the e-pharmacy industry is segmented in terms of product and region.

Based on the product, the prescription medicine segment is slated to grow considerably during the estimated timeframe. Wide and easy product availability will be a major factor contributing to segment growth. Besides, improving policies to enable the sale of prescription drugs will accelerate the segment revenue in the future.

For instance, Amazon in 2023, launched a new prescription drug program offering its subscribers with medications as per their requirement for a flat fee. The latest move is the conglomerate’s bid to attract customers away from retail drug stores as tech players enter the healthcare sector.

Regionally, the Asia Pacific e-pharmacy industry was valued at over USD 19 billion in 2022. An increasing number of startups coupled with budding competition among the key players in the region would prompt market penetration across developing economies including India, China, Japan, and others. Not to mention, product benefits such as discounts and offers will boost expansion during the estimated timeframe. Furthermore, the increasing investment in developing healthcare infrastructure in various countries will positively influence regional growth.


Chapter 1 Methodology & Scope
1.1 Industry coverage
1.2 Market scope & definitions
1.3 Base estimates & working
1.3.1 Data collection
1.4 Forecast parameters
1.5 COVID-19 impact analysis at global level
1.6 Data validation
1.7 Data sources
1.7.1 Primary
1.7.2 Secondary
1.7.2.1 Paid sources
1.7.2.2 Unpaid sources
Chapter 2 Executive Summary
2.1 E-pharmacy industry 360 degree synopsis, 2018 - 2032
2.1.1 Business trends
2.1.2 Product type trends
2.1.3 Regional trends
Chapter 3 E-pharmacy Industry Insights
3.1 Industry landscape, 2018 - 2032
3.2 Industry ecosystem analysis
3.2.1 Vendor matrix analysis
3.2.2 Distribution channel anaysis
3.3 Industry impact forces
3.3.1 Growth drivers
3.3.1.1 Rise in the number of internet users worldwide
3.3.1.2 Increasing access to web-based and online services
3.3.1.3 Lucrative offers and discounts along with easy availability of online prescription drugs
3.3.1.4 Expanding geriatric population base coupled with growing prevalence of chronic disorders
3.3.2 Industry pitfalls & challenges
3.3.2.1 Increasing number of illegal online pharmacies
3.3.2.2 Risk of counterfeit drugs
3.4 Growth potential analysis
3.4.1 By product type
3.5 COVID-19 impact analysis
3.6 Regulatory landscape
3.6.1 U.S.
3.6.2 Europe
3.7 Current and future scenario of online pharmacies
3.8 E-pharmacy market script volume, by payer mix, 2018-2032
3.9 E-pharmacy business models
3.10 Bifurcation between OTC and Rx
3.11 Porter's analysis
3.12 PESTEL analysis
Chapter 4 Competitive Landscape, 2022
4.1 Introduction
4.1.1 Walmart Inc
4.1.2 Walgreens Boots Alliance
4.1.3 Optum Rx (UnitedHealth Group Incorporated)
4.2 Company market share, 2021
4.3 Competitive dashboard, 2021
4.4 Competitive analysis of major market players
4.5 Competitive positioning matrix
4.6 Strategic outlook matrix
Chapter 5 E-pharmacy Market, By Product Type
5.1 Key segment trends
5.2 OTC products
5.2.1 Market estimates and forecast, 2018 - 2032 (USD Million)
5.3 Prescription medicine
5.3.1 Market estimates and forecast, 2018 - 2032 (USD Million)
Chapter 6 E-pharmacy Market Market, By Region
6.1 Key regional trends
6.2 North America
6.2.1 U.S.
6.2.2 Canada
6.3 Europe
6.3.1 Germany
6.3.2 UK
6.3.3 France
6.3.4 Spain
6.3.5 Italy
6.3.6 Russia
6.3.7 Belgium
6.3.8 Switzerland
6.3.9 Netherlands
6.3.10 Norway
6.4 Asia Pacific
6.4.1 China
6.4.2 Japan
6.4.3 India
6.4.4 Australia
6.4.5 South Korea
6.4.6 Indonesia
6.4.7 Thailand
6.4.8 New Zealand
6.4.9 Singapore
6.5 Latin America
6.5.1 Brazil
6.5.2 Mexico
6.5.3 Argentina
6.5.4 Colombia
6.5.5 Chile
6.6 Middle East & Africa
6.6.1 South Africa
6.6.2 Saudi Arabia
6.6.3 UAE
6.6.4 Egypt
6.6.5 Iran
Chapter 7 Company Profiles
7.1 Walmart Inc.
7.2 The Kroger Co.
7.3 Express Scripts Holdings (Cigna Corporation)
7.4 CVS Health
7.5 MedsEngage
7.6 Optum Rx (UnitedHealth Group Incorporated)
7.7 Giant Eagle, Inc.
7.8 Walgreens Boots Alliance
7.9 Rite Aid Corp.
7.10 Amazon, Inc.
7.11 Alto Pharmacy
7.12 Capsule Corporation
Data Tables
TABLE 1. Product mapping
TABLE 2. Market revenue, by product (2022)
TABLE 3. Market share, by region (2022)
TABLE 4. Global e-pharmacy market size, 2018 - 2024 (USD Million)
TABLE 5. Global e-pharmacy market size, 2025 - 2032 (USD Million)
TABLE 6. Global e-pharmacy market size, by product type, 2018 - 2024 (USD Million)
TABLE 7. Global e-pharmacy market size, by product type, 2025 - 2032 (USD Million)
TABLE 8. Global e-pharmacy market size, by region, 2018 - 2024 (USD Million)
TABLE 9. Global e-pharmacy market size, by region, 2025 - 2032 (USD Million)
TABLE 10. Industry impact forces
TABLE 11. Competitive benchmarking of major market players
TABLE 12. Competitive positioning matrix: Classification criteria
TABLE 13. Strategic outlook matrix: Classification criteria
TABLE 14. OTC products market size, 2018 - 2024 (USD Million)
TABLE 15. OTC products market size, 2025 - 2032 (USD Million)
TABLE 16. Prescription medicine market size, 2018 - 2024 (USD Million)
TABLE 17. Prescription medicine market size, 2025 - 2032 (USD Million)
TABLE 18. North America e-pharmacy market size, by country, 2018 - 2024, (USD Million)
TABLE 19. North America e-pharmacy market size, by country, 2025 - 2032, (USD Million)
TABLE 20. North America e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 21. North America e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 22. U.S. e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 23. U.S. e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 24. Canada e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 25. Canada e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 26. Europe e-pharmacy market size, by country, 2018 - 2024, (USD Million)
TABLE 27. Europe e-pharmacy market size, by country, 2025 - 2032, (USD Million)
TABLE 28. Europe e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 29. Europe e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 30. Germany e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 31. Germany e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 32. UK e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 33. UK e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 34. France e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 35. France e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 36. Spain e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 37. Spain e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 38. Italy e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 39. Italy e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 40. Belgium e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 41. Belgium e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 42. Switzerland e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 43. Switzerland e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 44. Norway e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 45. Norway e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 46. Netherlands e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 47. Netherlands e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 48. Asia Pacific e-pharmacy market size, by country, 2018 - 2024, (USD Million)
TABLE 49. Asia Pacific e-pharmacy market size, by country, 2025 - 2032, (USD Million)
TABLE 50. Asia Pacific e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 51. Asia Pacific e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 52. China e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 53. China e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 54. Japan e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 55. Japan e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 56. India e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 57. India e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 58. Australia e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 59. Australia e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 60. South Korea e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 61. South Korea e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 62. Indonesia e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 63. Indonesia e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 64. Thailand e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 65. Thailand e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 66. New Zealand e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 67. New Zealand e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 68. Singapore e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 69. Singapore e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 70. Latin America e-pharmacy market size, by country, 2018 - 2024, (USD Million)
TABLE 71. Latin America e-pharmacy market size, by country, 2025 - 2032, (USD Million)
TABLE 72. Brazil e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 73. Brazil e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 74. Mexico e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 75. Mexico e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 76. Argentina e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 77. Argentina e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 78. Colombia e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 79. Colombia e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 80. Chile e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 81. Chile e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 82. Middle East & Africa e-pharmacy market size, by country, 2018 - 2024, (USD Million)
TABLE 83. Middle East & Africa e-pharmacy market size, by country, 2025 - 2032, (USD Million)
TABLE 84. Middle East & Africa e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 85. Middle East & Africa e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 86. South Africa e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 87. South Africa e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 88. Saudi Arabia e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 89. Saudi Arabia e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 90. UAE e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 91. UAE e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 92. Egypt e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 93. Egypt e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
TABLE 94. Iran e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
TABLE 95. Iran e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
Charts & Figures
FIG. 1 GMI report coverage: Critical research elements
FIG. 2 Industry segmentation
FIG. 3 Top-down approach
FIG. 4 Market estimation and forecast methodology
FIG. 5 Market forecasting methodology
FIG. 6 Breakdown of primary participants
FIG. 7 E-pharmacy industry 360? synopsis, 2018 - 2032
FIG. 8 Industry landscape, 2018 - 2032 (USD Million)
FIG. 9 Growth potential analysis, by product type
FIG. 10 Porter's analysis
FIG. 11 PESTEL analysis
FIG. 12 Competitive dashboard, 2021
FIG. 13 Competitive analysis of major market players
FIG. 14 Competitive positioning matrix
FIG. 15 Strategic outlook matrix

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