E-bike Market Size By Product (Trekking Bike, Cargo Bike, City/Urban Bike), By Battery (Lithium-Ion, SLA, NiMH), By Motor (Mid Motor, Hub Motor), By Sales Channel (Offline, Online), By Propulsion Type (Throttle-assist, Peddle-assist), COVID-19 Impact Analysis, Growth Potential, Regional Outlook, Competitive Market Share & Forecast, 2022 - 2030
The e-bikes market is primed to garner substantial gains by 2030 owing to swelling demand for personal mobility solutions. In addition, growing concerns associated with carbon emission, along with government emphasis on mitigating adverse environmental impact, are likely to propel market growth over the estimated period.
Following the COVID-19 outbreak, the industry witnessed a significant rise in demand, especially in North America. In order to avoid public transport services, people opted to bike, which increased sales drastically. Moreover, major market players engaged in strategic collaborations & partnerships and product innovations to boost their market position, thereby fostering overall market outlook.
For instance, in August 2022, Newport Beach, a California-based e-bike company, launched its folding e-bike model, the Model F. The innovation offers design ethos and cruiser vibes with a low step-through frame. It also has a throttle-assist system that enables users to ride at higher speeds.
The e-bikes market has been bifurcated based on product, battery, motor, sales channel, propulsion type, and region.
In terms of product, the e-bikes industry has been categorized into trekking bike, cargo bike, and city or urban bike. The cargo e-bike segment is set to depict significant growth over the study timeline. The segmental growth is attributed to the mounting demand for fast delivery services as customer inclination towards easy availability of goods and commodities is soaring. Additionally, strong efforts to reduce carbon emissions are also fueling the adoption of electric cargo bikes.
With respect to battery, the e-bikes market has been divided into lithium-ion, SLA, and NiMH. The NiMH battery segment is set to progress at a remarkable rate over 2022-2030 due to its compatibility with varied sizes. They can also tolerate overcharging and perform uniformly under different temperatures. Propelled by these factors, the market for these batteries is expected to flourish over the review period.
From the propulsion type perspective, the industry has been segregated into peddle-assist and throttle-assist. The peddle-assist segment is poised to expand at a remarkable growth rate over the analysis duration. Peddle-assist e-bikes offer easy usage, simple installation & maintenance, customizable grip positioning, and safety, which is augmenting the preference for these bikes.
In the sales channel context, the e-bikes market has been segmented into offline and online. The offline sales channel segment is projected to expand steadily through 2030 due to increasing consumer engagement in offline stores to try and experience new e-bikes before buying. Furthermore, companies operating in the e-bikes sector are investing in offline stores to elevate their position in key markets.
In the regional landscape, the Europe e-bikes industry is speculated to grow at a CAGR of approximately 5% over the forecast timespan as a result of increasing advancements in e-bikes. Prominent players in the domestic e-bikes market are focusing on new product strategies to broaden their customer base and bolster their revenue growth, which has been favorable for the regional business.
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