Women Outdoor Apparel Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 – 2032
The Global Women Outdoor Apparel Market, valued at USD 12 billion in 2023, is set to grow at a CAGR of 6.6% from 2024 to 2032. This surge is largely driven by the increasing participation of women in outdoor activities like hiking, camping, and trekking. Rising disposable incomes, a focus on health and wellness, and an eagerness to reconnect with nature are key factors propelling this trend. Advances in fabric technology and materials have transformed the market, introducing high-performance outdoor apparel tailored to the needs of female adventurers. Today’s outdoor wear offers enhanced comfort, durability, and functionality.
Innovative features, such as moisture-wicking fabrics that draw sweat away from the body, keep wearers cool and comfortable, especially during intense activities. The evolution of materials has expanded options in women’s outdoor apparel, catering to specific activity needs and climate conditions. The market is segmented by product type into top wear, bottom wear, and accessories. Top wear led the market in 2023 with revenue surpassing USD 6.7 billion, projected to reach USD 12 billion by 2032. The dominance of top wear is attributed to its role in temperature regulation and protection against the elements, essential for any outdoor activity.
The variety of options within top wear, including jackets, vests, shirts, and sweaters, allows consumers to select attire based on activity type and weather conditions. Pricing also plays a significant role in market segmentation, categorized into low, medium, and high price points. In 2023, the low-price segment captured a substantial market share with revenue of over USD 5.3 billion, expected to reach USD 9.5 billion by 2032. Affordable outdoor apparel has become more prevalent as the accessibility of parks, hiking trails, and other outdoor destinations has expanded, making outdoor recreation available to a broader and price-conscious audience. North America stands as the leading region in the women’s outdoor apparel market, generating USD 4.8 billion in revenue in 2023, with expectations to reach USD 8.5 billion by 2032. The region’s leadership is supported by a robust culture of outdoor recreation, established infrastructure for various outdoor activities, and a strong consumer base with disposable income.
North America is also home to many influential brands that have shaped the global market, providing products that align with evolving consumer needs and preferences.
- Chapter 1 Methodology & Scope
- 1.1 Market scope & definition
- 1.2 Base estimates & calculations
- 1.3 Forecast parameters
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
- Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis, 2021 - 2032
- Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factors affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
- 3.2 Supplier landscape
- 3.3 Profit margin analysis
- 3.4 Key news & initiatives
- 3.5 Regulatory landscape
- 3.6 Impact forces
- 3.6.1 Growth drivers
- 3.6.1.1 Increasing in women participation in physical activities
- 3.6.1.2 Increasing disposable income
- 3.6.1.3 Focus on health and wellness
- 3.6.1.4 Technological and material advancements
- 3.6.2 Industry pitfalls & challenges
- 3.6.2.1 Lack of size and body inclusivity
- 3.6.2.2 Underrepresentation of women in product development
- 3.7 Growth potential analysis
- 3.7.1 Consumer buying behavior analysis
- 3.7.2 Demographic trends
- 3.7.3 Factors Affecting Buying Decision
- 3.7.4 Consumer Product Adoption
- 3.7.5 Preferred Distribution Channel
- 3.7.6 Preferred Price Range
- 3.8 Porter’s analysis
- 3.9 PESTEL analysis
- Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
- Chapter 5 Market Estimates & Forecast, By Product Type, 2021 – 2032, (USD Billion) (Million Units)
- 5.1 Key trends
- 5.2 Top
- 5.2.1 T-Shirts
- 5.2.2 Tank tops
- 5.2.3 Sports bras
- 5.2.4 Jackets
- 5.2.5 Sweatshirts
- 5.2.6 Others (Track suits, Swimmer suits)
- 5.3 Bottom
- 5.3.1 Leggings
- 5.3.2 Shorts
- 5.3.3 Sweatpants
- 5.3.4 Track pants
- 5.3.5 Others (Yoga pants, Skirts)
- 5.4 Accessories
- Chapter 6 Market Estimates & Forecast, By Material, 2021 – 2032, (USD Billion) (Million Units)
- 6.1 Key trends
- 6.2 Synthetic fabrics
- 6.2.1 Polyester
- 6.2.2 Nylon
- 6.3 Natural Fabrics
- 6.3.1 Cotton fabrics
- 6.3.2 Hemp
- 6.3.3 Bamboo
- 6.3.4 Wool
- 6.3.5 Others
- Chapter 7 Market Estimates & Forecast, By Price Range, 2021 – 2032, (USD Billion) (Million Units)
- 7.1 Key trends
- 7.2 Low
- 7.3 Medium
- 7.4 High
- Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 – 2032, (USD Billion) (Million Units)
- 8.1 Key trends
- 8.2 Online Retail
- 8.2.1 E-commerce
- 8.2.2 Company websites
- 8.3 Offline
- 8.3.1 Specialty stores
- 8.3.2 Mega retail stores
- 8.3.3 Others
- Chapter 9 Market Estimates & Forecast, By Region, 2021 – 2032, (USD Billion) (Million Units)
- 9.1 Key trends
- 9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.4.6 Indonesia
- 9.4.7 Malaysia
- 9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.6 MEA
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 South Africa
- Chapter 10 Company Profiles
- 10.1 Arcteryx
- 10.2 Black Diamond
- 10.3 Columbia Sportswear
- 10.4 FjAllrAven
- 10.5 Helly Hansen
- 10.6 Kari Traa
- 10.7 Marmot
- 10.8 Mountain Hardwear
- 10.9 Outdoor Research
- 10.10 Patagonia
- 10.11 Prana
- 10.12 Rab
- 10.13 REI Co-op
- 10.14 Smartwool
- 10.15 The North Face
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