Wheat Germ Oil Market Size - By End-use (Food and Beverages, Pharmaceuticals, Bakery, Nutritional Supplements), Distribution Channel (Online Retail, Supermarkets/Hypermarkets, Specialty Stores, Pharmacy and Drugstores), Nature & Global Forecast, 2023 - 20

Wheat Germ Oil Market Size - By End-use (Food and Beverages, Pharmaceuticals, Bakery, Nutritional Supplements), Distribution Channel (Online Retail, Supermarkets/Hypermarkets, Specialty Stores, Pharmacy and Drugstores), Nature & Global Forecast, 2023 - 2032

Global Wheat Germ Oil Market size is poised to record 5.5% CAGR from 2023-2032, on account of the surging adoption of natural and health-oriented products across the food, nutraceutical, and cosmetics sector. Wheat germ oil has emerged popular as a natural source of essential nutrients, including vitamin E and omega-3 fatty acids as it aligns with the rising consumer trend of seeking healthier and more sustainable options. The growing interest in dietary supplements to promote overall health and wellness is also boosting the preference for wheat germ oil-based products in the nutraceutical market to render nutritional benefits.

The overall wheat germ oil industry is segmented based on nature, end-use, distribution channel, and region.

In terms of nature, the market size from the conventional segment may record healthy CAGR from 2023-2032 driven by the surging demand for healthier food options. Conventional wheat germ oil is witnessing increasing usage in various foods and beverages, such as smoothies, yogurt, or cereal for increasing vitamin and mineral content. Rising adoption as cooking oil, particularly in salad dressings and marinades to offer nutty flavor will also prove favorable for the segment growth.

On the basis of end-use, the wheat germ oil market value from the pharmaceuticals segment is expected to expand up to 2032. Owing to its anti-inflammatory properties and high content of phytochemicals as well as fatty acids, wheat germ oil is beneficial in managing conditions associated with chronic inflammation. Increasing incorporation in pharmaceutical products to render potential wound-healing properties and limit the appearance of scars will also drive the product demand.

Regionally, APAC wheat germ oil industry size is projected to record notable CAGR through 2032 due to the surging sustainability and environmental concerns in various industries, including agriculture.

The rising intake of dietary supplements and nutraceuticals is driving the the demand for wheat germ oil on account of its nutritional benefits. The increasing interest in cosmetic and personal care products to render antioxidant and moisturizing properties along with the growing preference for natural and organic ingredients will also add to the regional market growth.