Variable Data Printing Market Size By Label Type (Release Liner Label, Linerless Label), By Application (Food & Beverages, Consumer Durables, Healthcare, Cosmetics & Toiletries, Retail), By Components (Variable Data Printing Machine, Variable Data Printin

Variable Data Printing Market Size By Label Type (Release Liner Label, Linerless Label), By Application (Food & Beverages, Consumer Durables, Healthcare, Cosmetics & Toiletries, Retail), By Components (Variable Data Printing Machine, Variable Data Printing Software, Services), By Printing Technology (Inkjet, Electrography, Direct Thermal, Thermal Transfer), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2022-2030

The global variable data printing market is expected to record substantial growth between 2022 to 2030. Variable data printing (VDP) has gained popularity as businesses implement strategies to offer personalized printing solutions to customers. With increasing focus on digitization, a broad spectrum of industry verticals has shifted to tools such as digital printing.

Dynamic growth in the number of new companies will lead to a surge in demand for effective marketing tools to enhance overall business operations. Moreover, significant growth in population and rapid industrialization are expected to foster product penetration in the forthcoming period.

High demand for pressure-sensitive tapes and labels will drive the adoption of VDP. In March 2021, Avery Dennison Corporation announced the acquisition of JDC Solutions, a manufacturer of pressure-sensitive tapes that cater to high-value industrial applications across automotive, building, and construction.

The variable data printing market is classified into label type, application, component, printing technology, and region.

Based on label type, the industry is divided into linerless label, and release liner label. The market share from linerless labels exceeded USD 2 billion in 2021 on account of affordability and favorable product characteristics. These labels have emerged as a sustainable alternative to release liner label as it allows end users to cut down on waste by avoiding excess consumption of raw materials and ultimately reducing carbon emissions.

By component, the variable data printing market is categorized into services, variable data printing software, and variable data printing machine. In 2021, the variable data printing software segment held over 25% of the overall market share. Growing dependence on software technology for printing procedures will pave the way for segment growth.

With respect to application, the overall industry landscape is fragmented into food & beverage, cosmetics & toiletries, consumer durables, healthcare, and retail. The variable data printing market share from healthcare is estimated to surpass USD 4 billion by 2030. The surging need for product labeling in the healthcare sector will contribute to industry growth.

In terms of printing technology, the global variable data printing market is bifurcated into inkjet, direct thermal, thermal transfer, and electrography. Among these, the thermal transfer segment accounted for over 12% of the overall market share in 2021. The rising popularity of thermal transfer-based variable data printing can be attributed to the extended life and greater durability of labels made using this technology.

North America variable data printing market is projected to witness over 9% CAGR from 2022-2030 owing to the growing use of VDP to create customized labels and product information. The demand for VDP is expanding in the retail and food & beverage sectors of the U.S. and Canada. According to the 2020 Annual Retail Trade Survey (ARTS) conducted by the U.S. Census Bureau, retail sales in the U.S. witnessed a 3.1% rise from $5,402 billion in 2019, to $5,570 billion in 2020.