Vacation Rental Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

Vacation Rental Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032


The Vacation Rental Market Size will grow at over 3% CAGR during 2024-2032, driven by the rise of remote work and flexible schedules. According to the World Economic Forum, by 2030, it is anticipated that the number of global digital jobs eligible for remote work from any location will increase by approximately 25%, reaching around 92 million. As more professionals embrace the opportunity to work from anywhere, the traditional notion of a short-term vacation is evolving into extended stays that blend work and leisure. This trend is fueling demand for vacation rentals that offer, comfort, convenience, functional workspaces, and reliable internet access. Travelers are increasingly seeking out properties that accommodate their need for a productive work environment while providing a change of scenery and relaxation. The surge in demand for unique and experiential travel accommodations will bolster the market growth.

The vacation rental industry is classified based on property, location, traveler, pricing, booking mode, duration of stay, and region.

The resorts segment will hold a notable market share by 2032, as they offer a comprehensive vacation experience, combining luxury accommodations with a range of recreational activities. With amenities such as private pools, spa services, and gourmet dining, resorts are becoming a preferred choice for those looking to indulge in a premium vacation experience. The rising disposable income and a growing preference for high-end travel experiences are fueling this trend, adding to the resorts segment value.

The couples segment will witness decent growth through 2032, owing to the spike in bookings for vacation rentals that cater specifically to couples who prefer intimate and romantic escapes. Properties offering secluded settings, picturesque views, and personalized services are particularly sought after. Whether it's a cozy cabin in the mountains or a beachfront villa, couples are increasingly prioritizing accommodations that provide a romantic and private atmosphere. This trend is reflective of a broader shift towards experiential travel, where the quality of the stay is as important as the destination itself.

North America vacation rental industry will grow at a fast pace through 2032, driven by a robust infrastructure and a diverse range of destinations. The region has a varied climate, which accommodates year-round travel. From the sun-soaked beaches of Florida to the snowy retreats of the Canadian Rockies, North America offers an extensive array of vacation rental options to suit every preference. The rise of digital platforms has also played a crucial role in the market growth, providing travelers with easy access to a wide range of properties and facilitating seamless bookings.


Chapter 1 Methodology and Scope
1.1 Research design
1.1.1 Research approach
1.1.2 Data collection methods
1.2 Base estimates and calculations
1.2.1 Base year calculation
1.2.2 Key trends for market estimates
1.3 Forecast model
1.4 Primary research and validation
1.4.1 Primary sources
1.4.2 Data mining sources
1.5 Market definitions
Chapter 2 Executive Summary
2.1 Industry 360° synopsis, 2021 - 2032
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.2 Supplier landscape
3.2.1 Property owners
3.2.2 Property managers
3.2.3 Online booking platforms (OTAs)
3.2.4 Technology providers
3.2.5 Service providers
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
3.8.1 Growth drivers
3.8.1.1 Newer generation seeking unique and authentic travel experiences
3.8.1.2 Growth of online booking platforms
3.8.1.3 Advancements in AI-driven property management technology
3.8.1.4 The rise of remote work
3.8.1.5 Rising disposable incomes, particularly in developing countries
3.8.2 Industry pitfalls and challenges
3.8.2.1 Vacation rentals facing seasonal fluctuations
3.8.2.2 Regulation and compliance from local government
3.9 Growth potential analysis
3.10 Porter’s analysis
3.11 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
Chapter 5 Market Estimates and Forecast, By Property, 2021 - 2032 ($Bn)
5.1 Key trends
5.2 Apartments
5.3 Houses/Villas
5.4 Cottages
5.5 Resorts
5.6 Others
Chapter 6 Market Estimates and Forecast, By Duration of Stay, 2021 - 2032 ($Bn)
6.1 Key trends
6.2 Short-term
6.3 Medium term
6.4 Long term
Chapter 7 Market Estimates and Forecast, By Booking Mode, 2021 - 2032 ($Bn)
7.1 Key trends
7.2 Online
7.3 Offline
Chapter 8 Market Estimates and Forecast, By Location, 2021 - 2032 ($Bn)
8.1 Key trends
8.2 Beach
8.3 Mountain
8.4 Urban
8.5 Theme parks
Chapter 9 Market Estimates and Forecast, By Pricing, 2021 - 2032 ($Bn)
9.1 Key trends
9.2 Economy
9.3 Mid-range
9.4 Luxury
9.5 Ultra-luxury
Chapter 10 Market Estimates and Forecast, By Travelers, 2021 - 2032 ($Bn)
10.1 Key trends
10.2 Solo travelers
10.2.1 Online
10.2.2 Offline
10.3 Couples
10.3.1 Online
10.3.2 Offline
10.4 Families
10.4.1 Online
10.4.2 Offline
10.5 Group
10.5.1 Online
10.5.2 Offline
Chapter 11 Market Estimates and Forecast, By Region, 2021 - 2032 ($Bn)
11.1 Key trends
11.2 North America
11.2.1 U.S.
11.2.2 Canada
11.3 Europe
11.3.1 UK
11.3.2 Germany
11.3.3 France
11.3.4 Spain
11.3.5 Italy
11.3.6 Russia
11.3.7 Nordics
11.3.8 Rest of Europe
11.4 Asia Pacific
11.4.1 China
11.4.2 India
11.4.3 Japan
11.4.4 South Korea
11.4.5 ANZ
11.4.6 Southeast Asia
11.4.7 Rest of Asia Pacific
11.5 Latin America
11.5.1 Brazil
11.5.2 Mexico
11.5.3 Argentina
11.5.4 Rest of Latin America
11.6 MEA
11.6.1 UAE
11.6.2 South Africa
11.6.3 Saudi Arabia
11.6.4 Rest of MEA
Chapter 12 Company Profiles
12.1 Airbnb
12.2 Belvilla
12.3 Blueground
12.4 Booking Holdings Inc.
12.5 Cottages.com
12.6 Evolve Vacation Rental
12.7 Expedia
12.8 FlipKey
12.9 HomeAway
12.10 Interhome
12.11 James Villa Holidays
12.12 OYO Vacation Homes
12.13 RedAwning
12.14 Sonder
12.15 Stayz
12.16 Sykes Holiday Cottages
12.17 TripAdvisor
12.18 TurnKey Vacation Rentals
12.19 Vacasa
12.20 Wyndham Vacation Rentals

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