Thermal Spa and Wellness Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

The Global Thermal Spa And Wellness Market reached USD 287 billion in 2024, and it is projected to expand at a CAGR of 3.9% between 2025 and 2034. This growth reflects a shift in consumer priorities as more individuals embrace wellness tourism as a cornerstone of health and relaxation. The increasing awareness of holistic well-being and the benefits of thermal spas for both physical and mental rejuvenation has driven demand worldwide. 

Consumers are prioritizing experiences that promote stress relief, relaxation, and sustainable living. Thermal spas have evolved into sought-after destinations, offering treatments that cater to the growing focus on self-care, mindfulness, and overall vitality. This market expansion is further propelled by innovations in spa therapies, a surge in wellness-focused tourism, and the incorporation of eco-friendly practices, which resonate with the modern consumer's values. These factors underscore the pivotal role of thermal spas in shaping the future of global wellness trends.

By treatment type, the market includes categories such as mud baths and wraps, hydrotherapy, aromatherapy, facial and skin treatments, massage therapy, and others. Massage therapy led the segment, generating USD 91 billion in revenue in 2024 and projected to grow at a CAGR of 4.2% through 2034. The rising prevalence of stress and mental fatigue has fueled interest in therapies that provide muscle relaxation, enhance blood circulation, and support emotional well-being. As mental health becomes a centerpiece of global wellness trends, massage therapy continues to gain prominence as an essential component of holistic health practices. Its ability to address both physical and emotional needs positions this segment for sustained growth in the coming decade.

In terms of consumer demographics, the market is segmented into men and women. The women segment dominated in 2024, accounting for 65% of the market share, and is expected to grow at a CAGR of 4% during the forecast period. Women are increasingly prioritizing self-care, stress management, and physical rejuvenation, making them a key audience for wellness services. Thermal spas have responded by offering treatments tailored to relaxation, skin health, and vitality, aligning with growing consumer interest in mindfulness and sustainable wellness routines. This strong focus on personal well-being has solidified the segment’s influence in the overall market trajectory.

In the United States, the thermal spa and wellness market accounted for USD 87 billion in 2024 and is forecasted to grow at a CAGR of 4.3% between 2025 and 2034. Wellness tourism continues to gain traction as individuals seek retreats combining relaxation with health-focused experiences. Spas emphasizing stress relief, physical health, and mental well-being have become integral to the modern lifestyle, driving significant growth in the US market. This surge underscores the enduring appeal of wellness-focused getaways and treatments.