Subscription EV Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

Subscription EV Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032


Global Subscription EV Market will show over 30% CAGR from 2024 to 2032 driven by consumer preference for flexible ownership models, as subscription services offer lower upfront costs and the convenience of changing vehicles according to needs. Additionally, growing environmental awareness and government incentives for EV adoption are encouraging consumers to opt for electric vehicles, further boosting subscription demand. Advances in EV technology and the expansion of charging infrastructure contribute to the market expansion, making electric vehicles more accessible and practical for a broader audience. For instance, in October 2023, Sixt Australia and Uber announced a partnership to offer electric vehicle subscriptions for rideshare drivers at $339 per week. The subscription includes insurance, roadside assistance, and 1,400 kilometers of monthly driving, with options for month-to-month or annual plans. The subscription EV market is categorized based on service provider, subscription period, vehicle, end-user, and region. The OEM segment will record a notable growth through 2032, due to the rising complexity of EV systems and the need for specialized maintenance and support services. As subscription models grow, fleet operators require reliable and efficient servicing to ensure optimal performance and customer satisfaction. OEM service providers offer expertise in handling advanced EV technologies, which is crucial for maintaining vehicle reliability and reducing downtime. Their ability to deliver comprehensive support and tailored solutions helps subscription services enhance operational efficiency and meet the evolving needs of consumers. The corporate clients segment will garner a significant subscription EV market share by 2032, driving demand for scalable, flexible fleet solutions. Companies are adopting subscription models to manage their vehicle fleets more efficiently, allowing them to reduce capital expenditures and adapt to changing business needs. The convenience of having a fleet of electric vehicles with minimal operational burden, as well as the ability to align with corporate sustainability goals, match the corporate clients' preference, adding to segment share. Europe subscription EV market will experience a notable growth rate during the forecast period, driven by stringent environmental regulations and ambitious carbon reduction targets set by governments. These regulations incentivize both businesses and consumers to adopt EV, supporting the expansion of subscription models as a flexible and sustainable alternative to traditional ownership. Additionally, the increasing availability of charging infrastructure and advancements in EV technology favor EV adoption. European consumers' rising awareness of environmental issues and their desire for convenient, cost-effective mobility solutions also contribute to the growing demand for subscription-based electric vehicles.


Chapter 1 Methodology and Scope
1.1 Research design
1.1.1 Research approach
1.1.2 Data collection methods
1.2 Base estimates and calculations
1.2.1 Base year calculation
1.2.2 Key trends for market estimation
1.3 Forecast model
1.4 Primary research and validation
1.4.1 Primary sources
1.4.2 Data mining sources
1.5 Market definitions
Chapter 2 Executive Summary
2.1 Industry 360° synopsis, 2021 - 2032
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.2 Supplier landscape
3.2.1 Automakers
3.2.2 Subscription Service Providers
3.2.3 Technology Platforms
3.2.4 Financial Institutions
3.2.5 Charging Infrastructure Providers
3.2.6 End-use
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
3.8.1 Growth drivers
3.8.1.1 Subscription models eliminate the high upfront costs associated with purchasing an EV
3.8.1.2 Increasing government regulations and incentives
3.8.1.3 Advancements in battery technology are extending the range and reducing the charging time of EVs
3.8.1.4 Increasing urbanization and changing mobility trends
3.8.2 Industry pitfalls and challenges
3.8.2.1 Higher upfront cost of EVs compared to ICE
3.8.2.2 Battery degradation in aging EVs directly affects range and performance
3.9 Growth potential analysis
3.10 Porter’s analysis
3.11 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.2 Company market share
4.3 Competitive analysis of major market players
4.4 Competitive positioning matrix
4.5 Strategic outlook matrix
Chapter 5 Market Estimates and Forecast, By Service Provider, 2021-2032 ($Bn, Units)
5.1 Key trends, by service provider
5.2 OEM
5.3 Third Party Provider
Chapter 6 Market Estimates and Forecast, By Subscription Period, 2021-2032 ($Bn, Units)
6.1 Key trends, by subscription period
6.2 Less than 6 months
6.3 6 to 12 months
6.4 More than 12 months
Chapter 7 Market Estimates and Forecast, By Vehicle, 2021-2032 ($Bn, Units)
7.1 Key trends, by vehicle
7.2 Battery Electric Vehicles (BEVs)
7.3 Plug-in Hybrid Electric Vehicles (PHEVs)
7.4 Hybrid Electric Vehicles (HEVs)
Chapter 8 Market Estimates and Forecast, By End-user, 2021-2032 ($Bn, Units)
8.1 Key trends, by end-user
8.2 Individual consumers
8.3 Corporate clients
8.4 Delivery and Logistics companies
Chapter 9 Market Estimates and Forecast, By Region, 2021-2032 ($Bn, Units)
9.1 Key trends, by region
9.2 North America
9.2.1 U.S.
9.2.2 Canada
9.3 Europe
9.3.1 UK
9.3.2 Germany
9.3.3 France
9.3.4 Italy
9.3.5 Spain
9.3.6 Russia
9.3.7 Nordics
9.3.8 Rest of Europe
9.4 Asia Pacific
9.4.1 China
9.4.2 India
9.4.3 Japan
9.4.4 South Korea
9.4.5 ANZ
9.4.6 Southeast Asia
9.4.7 Rest of Asia Pacific
9.5 Latin America
9.5.1 Brazil
9.5.2 Mexico
9.5.3 Argentina
9.5.4 Rest of Latin America
9.6 MEA
9.6.1 UAE
9.6.2 Saudi Arabia
9.6.3 South Africa
9.6.4 Rest of MEA
Chapter 10 Company Profiles
10.1 Autonomy
10.2 Borrow
10.3 Canoo
10.4 Carbar
10.5 Care by Volvo
10.6 Cluno
10.7 Drover
10.8 Electric Car Subscription
10.9 Elmo
10.10 Evee
10.11 EZ-EV
10.12 Fair
10.13 Flexdrive
10.14 FreshCar
10.15 Hertz My Car
10.16 Myles
10.17 Onto
10.18 Porsche Drive
10.19 Sixt+
10.20 Zoom EV

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings