Smart Pet Collar Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

Smart Pet Collar Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032


The Smart Pet Collar Market is anticipated to display a 12% CAGR over 2024-2032, due to increased pet ownership and a focus on pet safety. With rapid urbanization, more individuals are seeking advanced solutions to manage their pets' health and location more effectively. Smart pet collars with GPS tracking, health monitoring, and activity tracking, catering to the growing demand for tech-integrated pet care. This technological shift is facilitated by the rising adoption of IoT devices and the proliferation of smartphone applications, which allow for seamless integration and real-time monitoring of pet data.

Furthermore, advancements in technology and decreasing costs of electronic components are contributing to the market growth. Innovations such as long-lasting batteries, enhanced durability, and improved connectivity features are making smart pet collars more accessible and appealing to a broader audience. According to APPA, pet owners in the U.S. spent around USD 147 billion on pets in 2023. The growing awareness about pet health and wellness, coupled with increased spending on pets as part of the broader trend of humanization, is driving demand.

The overall smart pet collars market is segmented based on technology, application, end-user, distribution channel, and region.

The RFID devices segment is experiencing notable growth due to its ability to provide precise and reliable identification and tracking capabilities. RFID utilizes radio waves to communicate between a tag embedded in the collar and a reader, enabling pet owners to quickly and accurately locate their pets. This technology enhances pet security by facilitating rapid identification and recovery in case of loss, and it also streamlines the process of managing multiple pets. The low cost, ease of implementation, and minimal power consumption make RFID devices an attractive option.

The training segment will hold a significant market share by 2032 as more pet owners seek advanced tools to enhance their pets' obedience and behavior. Smart collars equipped with training functionalities, such as remote stimulation, vibration alerts, and sound cues, allow for more effective and humane training methods. These collars can be synchronized with mobile apps to provide real-time feedback and track progress, making training sessions more structured and data-driven. The growing emphasis on positive reinforcement and customized training plans is driving demand for these smart solutions.

Europe smart pet collar market is set to experience robust growth during 2024-2032, driven by high pet ownership rate and a strong inclination towards advanced pet care technologies. Regulatory frameworks and consumer preferences in European countries emphasize high standards of pet welfare and technological innovation. The increasing availability of smart pet collars through various retail channels, coupled with rising disposable incomes, is accelerating the adoption of these devices across the region.


Chapter 1 Methodology and Scope
1.1 Research design
1.1.1 Research approach
1.1.2 Data collection methods
1.2 Base estimates and calculations
1.2.1 Base year calculation
1.2.2 Key trends for market estimation
1.3 Forecast model
1.4 Primary research and validation
1.4.1 Primary sources
1.4.2 Data mining sources
1.5 Market definition
Chapter 2 Executive Summary
2.1 Industry 360° synopsis, 2021 - 2032
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.2 Supplier landscape
3.2.1 Component suppliers
3.2.2 Technology providers
3.2.3 Manufacturers
3.2.4 Distributors
3.2.5 End user
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
3.8.1 Growth drivers
3.8.1.1 Growing pet ownership in North America
3.8.1.2 Advancements in pet wearable technology
3.8.1.3 Rising awareness about pet health and safety
3.8.1.4 Urbanization and changing lifestyle
3.8.2 Industry pitfalls and challenges
3.8.2.1 High Retail Cost Hindering Rapid Adoption
3.8.2.2 Limited Battery Life
3.9 Growth potential analysis
3.10 Porter’s analysis
3.11 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.2 Company market share
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
Chapter 5 Market Estimates and Forecast, By Technology, 2021-2032 ($Mn, Units)
5.1 RFID devices
5.2 GPS
5.3 Sensors
5.4 Bluetooth
5.5 Others
Chapter 6 Market Estimates and Forecast, By Pet Type, 2021-2032 ($Mn, Units)
6.1 Dog
6.2 Cat
6.3 Others
Chapter 7 Market Estimates and Forecast, By Application, 2021-2032 ($Mn, Units)
7.1 Tracking and Geofencing
7.2 Health monitoring
7.3 Training
7.4 Identification
Chapter 8 Market Estimates and Forecast, By End Use, 2021-2032 ($Mn, Units)
8.1 Household
8.1.1 Online
8.1.2 Offline
8.2 Commercial
8.2.1 Online
8.2.2 Offline
Chapter 9 Market Estimates and Forecast, By Distribution Channel, 2021-2032 ($Mn, Units)
9.1 Online
9.2 Offline
Chapter 10 Market Estimates and Forecast, By Region, 2021-2032 ($Mn, Units)
10.1 Key trends, by region
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.3 Europe
10.3.1 UK
10.3.2 Germany
10.3.3 France
10.3.4 Italy
10.3.5 Spain
10.3.6 Russia
10.3.7 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 South Korea
10.4.5 ANZ
10.4.6 Southeast Asia
10.4.7 Rest of Asia Pacific
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.5.3 Argentina
10.5.4 Rest of Latin America
10.6 MEA
10.6.1 South Africa
10.6.2 Saudi Arabia
10.6.3 UAE
10.6.4 Rest of MEA
Chapter 11 Company Profiles
11.1 Animo Ltd. by Sure Petcare
11.2 Buddy
11.3 DOTT LLC
11.4 Felcana Ltd.
11.5 Fi Holdings Inc.
11.6 FitBark Inc.
11.7 Garmin Ltd.
11.8 Kyon Inc.
11.9 Link AKC LLC
11.10 Loc8tor Ltd.
11.11 Nuzzle Pet Products Inc.
11.12 Pawtrack Ltd.
11.13 PetKit Ltd.
11.14 PetPace Ltd.
11.15 PitPatPet Ltd.
11.16 Pod Trackers Pty Ltd
11.17 Sure Petcare Ltd.
11.18 Tractive GmbH
11.19 Wagz Inc.
11.20 Whistle Labs, Inc.

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