Single-cell Omics Market - By Product Type (Genomics, Transcriptomics, Proteomics, Metabolomics), Application (Oncology, Cell Biology, Neurology, Immunology), End-user (Pharma & Biotech Companies, Hospital Laboratories), Global Forecast (2023 - 2032)

Single-cell Omics Market - By Product Type (Genomics, Transcriptomics, Proteomics, Metabolomics), Application (Oncology, Cell Biology, Neurology, Immunology), End-user (Pharma & Biotech Companies, Hospital Laboratories), Global Forecast (2023 - 2032)


The single-cell omics market size to expected record over 20% CAGR from 2023 to 2032, owing to the escalating demand for personalized therapeutics. With the rising prevalence of complex diseases such as cancer and autoimmune disorders, there is a need for tailored treatments. According to a latest study based on 22 million people, in UK, nearly 10% of the population is suffering from a list of 19 autoimmune disorders.

Furthermore, the rapid advancements in biotechnology and genomics research, coupled with the focus on understanding cellular heterogeneity, are driving the adoption of single cell omics technologies across diverse research and clinical applications.

The overall single-cell omics market is classified as per product type, application, end-user, and region.

The single-cell proteomics segment is anticipated to record 20.6% CAGR from 2023 to 2032 owing to the emphasis on unraveling intricate protein dynamics within individual cells. The proteomics enable in-depth understanding of cellular functions and protein interactions. Emerging technologies are revolutionizing the way researchers and clinicians approach the study of protein expression and post-translational modifications at the single-cell level, thereby facilitating groundbreaking insights for disease research and drug development.

The cell biology segment will observe 20.5% CAGR during 2023-2032 as single cell omics is demonstrating its transformative potential across a myriad of research domains. From deciphering the complexities of tumor heterogeneity to unraveling the intricacies of immune cell diversity, single cell omics technologies are enabling unprecedented advancements in cell biology research. By providing a nuanced understanding of cellular behavior, these technologies are enhancing the identification of novel therapeutic targets and fostering the development of precise treatment strategies, thus fostering breakthroughs in the fields of regenerative medicine, immunotherapy, and developmental biology.

Asia Pacific single cell omics industry size is predicted to witness 20.7% CAGR from 2023 to 2032 owing to the significant upsurge in biotechnology research across the region. There is mounting focus on precision medicine initiatives in countries such as China, Japan, and South Korea. The burgeoning investments in R&D, coupled with the rising prevalence of chronic diseases, are propelling the demand for advanced single cell omics solutions across diverse clinical and research settings, thereby underscoring the region's pivotal role in shaping the future of precision medicine.


Chapter 1 Methodology & Scope
1.1 Market definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 COVID-19 impact analysis at global level
1.5 Data validation
1.6 Data Sources
1.6.1 Primary
1.6.2 Secondary
1.6.2.1 Paid sources
1.6.2.2 Public sources
Chapter 2 Executive Summary
2.1 Single-cell omics industry 360 degree synopsis, 2018 - 2032
2.1.1 Business trends
2.1.2 Regional trends
2.1.3 Product type trends
2.1.4 Application trends
2.1.5 End-user trends
Chapter 3 Single-cell Omics Industry Insights
3.1 Industry ecosystem analysis
3.2 Industry impact forces
3.2.1 Growth drivers
3.2.1.1 Increasing adoption of personalized medicine
3.2.1.2 Increasing R&D spending by biopharmaceutical and biotechnology companies
3.2.1.3 Technological advancements in single-cell analysis products
3.2.2 Industry pitfalls & challenges
3.2.2.1 High cost of single-cell analysis
3.2.2.2 Issues associated with data security and privacy
3.3 Growth potential analysis
3.3.1 By product type
3.3.2 By application
3.3.3 By end-user
3.4 COVID- 19 impact analysis
3.5 Regulatory landscape
3.6 Porter's analysis
3.7 PESTEL analysis
Chapter 4 Competitive Landscape, 2022
4.1 Introduction
4.2 Company matrix analysis, 2022
4.3 Competitive analysis of major market players
4.4 Competitive positioning matrix
4.5 Strategy dashboard
Chapter 5 Single-cell Omics Market, By Product Type, 2018 - 2032 (USD Million)
5.1 Key trends, by product type
5.2 Single-cell genomics
5.3 Single-cell proteomics
5.4 Single-cell metabolomics
5.5 Single-cell transcriptomics
Chapter 6 Single-cell Omics Market, By Application, 2018 - 2032 (USD Million)
6.1 Key trends, by application
6.2 Oncology
6.3 Cell biology
6.4 Neurology
6.5 Immunology
6.6 Other applications
Chapter 7 Single-cell Omics Market, By End-user, 2018 - 2032 (USD Million)
7.1 Key trends, by end-user
7.2 Academic and research organizations
7.3 Pharmaceutical & biotechnology companies
7.4 Hospital and diagnostic laboratories
7.5 Other end-users
Chapter 8 Single-cell Omics Market, By Region, 2018 - 2032 (USD Million)
8.1 Key trends, by region
8.2 North America
8.2.1 U.S.
8.2.2 Canada
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 France
8.3.4 Spain
8.3.5 Italy
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 Rest of Asia Pacific
8.5 Latin America
8.5.1 Brazil
8.5.2 Mexico
8.5.3 Rest of Latin America
8.6 Middle East & Africa
8.6.1 South Africa
8.6.2 Saudi Arabia
8.6.3 Rest of Middle East & Africa
Chapter 9 Company Profiles
9.1 CYTENA GmbH
9.2 10x Genomics
9.3 BD
9.4 CELLENION
9.5 PerkinElmer Inc.
9.6 ANGLE plc
9.7 Illumina, Inc
9.8 Bio-Rad Laboratories, Inc.
9.9 Mission Bio
9.10 Standard BioTools Inc.
Data Tables
TABLE 1 Market revenue, by product type (2022)
TABLE 2 Market revenue, by application (2022)
TABLE 3 Market share, by end-user (2022)
TABLE 4 Market share, by region (2022)
TABLE 5 Global single-cell omics market size, by region, 2018 - 2022 (USD Million)
TABLE 6 Global single-cell omics market size, by region, 2023 - 2032 (USD Million)
TABLE 7 Global single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 8 Global single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 9 Global single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 10 Global single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 11 Global single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 12 Global single-cell omics market size, by end-user, 2023 - 2032 (USD Million)
TABLE 13 Industry impact forces
TABLE 14 Single-cell genomics market size, 2018 - 2022 (USD Million)
TABLE 15 Single-cell genomics market size, 2023 - 2032 (USD Million)
TABLE 16 Single-cell proteomics market size, 2018 - 2022 (USD Million)
TABLE 17 Single-cell proteomics market size, 2023 - 2032 (USD Million)
TABLE 18 Single-cell metabolomics market size, 2018 - 2022 (USD Million)
TABLE 19 Single-cell metabolomics market size, 2023 - 2032 (USD Million)
TABLE 20 Single-cell transcriptomics market size, 2018 - 2022 (USD Million)
TABLE 21 Single-cell transcriptomics market size, 2023 - 2032 (USD Million)
TABLE 22 Oncology market size, 2018 - 2022 (USD Million)
TABLE 23 Oncology market size, 2023 - 2032 (USD Million)
TABLE 24 Cell biology market size, 2018 - 2022 (USD Million)
TABLE 25 Cell biology market size, 2023 - 2032 (USD Million)
TABLE 26 Neurology market size, 2018 - 2022 (USD Million)
TABLE 27 Neurology market size, 2023 - 2032 (USD Million)
TABLE 28 Immunology market size, 2018 - 2022 (USD Million)
TABLE 29 Immunology market size, 2023 - 2032 (USD Million)
TABLE 30 Other applications market size, 2018 - 2022 (USD Million)
TABLE 31 Other applications market size, 2023 - 2032 (USD Million)
TABLE 32 Academic and research organizations market size, 2018 - 2022 (USD Million)
TABLE 33 Academic and research organizations market size, 2023 - 2032 (USD Million)
TABLE 34 Pharmaceutical & biotechnology companies market size, 2018 - 2022 (USD Million)
TABLE 35 Pharmaceutical & biotechnology companies market size, 2023 - 2032 (USD Million)
TABLE 36 Hospital and diagnostic laboratories market size, 2018 - 2022 (USD Million)
TABLE 37 Hospital and diagnostic laboratories market size, 2023 - 2032 (USD Million)
TABLE 38 Other end-users market size, 2018 - 2022 (USD Million)
TABLE 39 Other end-users market size, 2023 - 2032 (USD Million)
TABLE 40 North America single-cell omics market size, by country, 2018 - 2022 (USD Million)
TABLE 41 North America single-cell omics market size, by country, 2023 - 2032 (USD Million)
TABLE 42 North America single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 43 North America single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 44 North America single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 45 North America single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 46 North America single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 47 North America single-cell omics market size, by end-user, 2023 - 2032 (USD Million)
TABLE 48 U.S. single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 49 U.S. single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 50 U.S. single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 51 U.S. single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 52 U.S. single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 53 U.S. single-cell omics market size, by end-user, 2023 - 2032 (USD Million)
TABLE 54 Canada single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 55 Canada single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 56 Canada single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 57 Canada single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 58 Canada single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 59 Canada single-cell omics market size, by end-user, 2023 - 2032 (USD Million)
TABLE 60 Europe single-cell omics Market size, by country, 2018 - 2022 (USD Million)
TABLE 61 Europe single-cell omics Market size, by country, 2023 - 2032 (USD Million)
TABLE 62 Europe single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 63 Europe single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 64 Europe single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 65 Europe single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 66 Europe single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 67 Europe single-cell omics market size, by end-user, 2023 - 2032 (USD Million)
TABLE 68 Germany single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 69 Germany single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 70 Germany single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 71 Germany single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 72 Germany single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 73 Germany single-cell omics market size, by end-user, 2023 - 2032 (USD Million)
TABLE 74 UK single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 75 UK single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 76 UK single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 77 UK single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 78 UK single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 79 UK single-cell omics market size, by end-user, 2023 - 2032 (USD Million)
TABLE 80 France single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 81 France single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 82 France single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 83 France single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 84 France single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 85 France single-cell omics market size, by end-user, 2023 - 2032 (USD Million)
TABLE 86 Spain single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 87 Spain single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 88 Spain single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 89 Spain single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 90 Spain single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 91 Spain single-cell omics market size, by end-user, 2023 - 2032 (USD Million)
TABLE 92 Italy single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 93 Italy single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 94 Italy single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 95 Italy single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 96 Italy single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 97 Italy single-cell omics market size, by end-user, 2023 - 2032 (USD Million)
TABLE 98 Rest of Europe single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 99 Rest of Europe single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 100 Rest of Europe single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 101 Rest of Europe single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 102 Rest of Europe single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 103 Rest of Europe single-cell omics market size, by end-user, 2023 - 2032 (USD Million)
TABLE 104 Asia Pacific single-cell omics Market size, by country, 2018 - 2022 (USD Million)
TABLE 105 Asia Pacific single-cell omics Market size, by country, 2023 - 2032 (USD Million)
TABLE 106 Asia Pacific single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 107 Asia Pacific single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 108 Asia Pacific single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 109 Asia Pacific single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 110 Asia Pacific single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 111 Asia Pacific single-cell omics market size, by end-user, 2023 - 2032 (USD Million)
TABLE 112 Japan single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 113 Japan single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 114 Japan single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 115 Japan single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 116 Japan single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 117 Japan single-cell omics market size, by end-user, 2023 - 2032 (USD Million)
TABLE 118 China single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 119 China single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 120 China single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 121 China single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 122 China single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 123 China single-cell omics market size, by end-user, 2023 - 2032 (USD Million)
TABLE 124 India single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 125 India single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 126 India single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 127 India single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 128 India single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 129 India single-cell omics market size, by end-user, 2023 - 2032 (USD Million)
TABLE 130 Australia single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 131 Australia single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 132 Australia single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 133 Australia single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 134 Australia single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 135 Australia single-cell omics market size, by end-user, 2023 - 2032 (USD Million)
TABLE 136 Rest of Asia Pacific single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 137 Rest of Asia Pacific single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 138 Rest of Asia Pacific single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 139 Rest of Asia Pacific single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 140 Rest of Asia Pacific single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 141 Rest of Asia Pacific single-cell omics market size, by end-user, 2023 - 2032 (USD Million)
TABLE 142 Latin America single-cell omics Market size, by country, 2018 - 2022 (USD Million)
TABLE 143 Latin America single-cell omics Market size, by country, 2023 - 2032 (USD Million)
TABLE 144 Latin America single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 145 Latin America single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 146 Latin America single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 147 Latin America single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 148 Latin America single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 149 Latin America single-cell omics market size, by end-user, 2023 - 2032 (USD Million)
TABLE 150 Brazil single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 151 Brazil single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 152 Brazil single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 153 Brazil single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 154 Brazil single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 155 Brazil single-cell omics market size, by end-user, 2023 - 2032 (USD Million)
TABLE 156 Mexico single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 157 Mexico single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 158 Mexico single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 159 Mexico single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 160 Mexico single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 161 Mexico single-cell omics market size, by end-user, 2023 - 2032 (USD Million)
TABLE 162 Rest of Latin America single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 163 Rest of Latin America single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 164 Rest of Latin America single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 165 Rest of Latin America single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 166 Rest of Latin America single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 167 Rest of Latin America single-cell omics market size, by end-user, 2023 - 2032 (USD Million)
TABLE 168 Middle East & Africa single-cell omics market size, by country, 2018 - 2022 (USD Million)
TABLE 169 Middle East & Africa single-cell omics market size, by country, 2023 - 2032 (USD Million)
TABLE 170 Middle East & Africa single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 171 Middle East & Africa single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 172 Middle East & Africa single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 173 Middle East & Africa single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 174 Middle East & Africa single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 175 Middle East & Africa single-cell omics market size, by end-user, 2023 - 2032 (USD Million)
TABLE 176 Saudi Arabia single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 177 Saudi Arabia single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 178 Saudi Arabia single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 179 Saudi Arabia single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 180 Saudi Arabia single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 181 Saudi Arabia single-cell omics market size, by end-user, 2023 - 2032 (USD Million)
TABLE 182 South Africa single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 183 South Africa single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 184 South Africa single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 185 South Africa single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 186 South Africa single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 187 South Africa single-cell omics market size, by end-user, 2023 - 2032 (USD Million)
TABLE 188 Rest of Middle East and Africa single-cell omics market size, by product type, 2018 - 2022 (USD Million)
TABLE 189 Rest of Middle East and Africa single-cell omics market size, by product type, 2023 - 2032 (USD Million)
TABLE 190 Rest of Middle East and Africa single-cell omics market size, by application, 2018 - 2022 (USD Million)
TABLE 191 Rest of Middle East and Africa single-cell omics market size, by application, 2023 - 2032 (USD Million)
TABLE 192 Rest of Middle East and Africa single-cell omics market size, by end-user, 2018 - 2022 (USD Million)
TABLE 193 Rest of Middle East and Africa single-cell omics market size, by end-user, 2023 - 2032 (USD Million
Charts & Figures
FIG 1 GMI report coverage: Critical research elements
FIG 2 Top-down approach
FIG 3 Market estimation and forecast methodology
FIG 4 Market forecasting methodology
FIG 5 Breakdown of primary participants
FIG 6 Single-cell omics industry 360 degree synopsis, 2018 - 2032
FIG 7 Growth potential analysis, by product type
FIG 8 Growth potential analysis, by application
FIG 9 Growth potential analysis, by end-user
FIG 10 Porter's analysis
FIG 11 PESTEL analysis
FIG 12 Company matrix analysis, 2022
FIG 13 Competitive analysis of major market players, 2022
FIG 14 Competitive positioning matrix
FIG 15 Strategic dashboard, 2022

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