Sanitary Pads Market - By Type (Disposable, Reusable), By Distribution Channel (Retail Pharmacy, Hospital Pharmacy, E-commerce Channels, Brick & Mortar, Supermarket/Hypermarket) - Global Forecast to 2032

Sanitary Pads Market - By Type (Disposable, Reusable), By Distribution Channel (Retail Pharmacy, Hospital Pharmacy, E-commerce Channels, Brick & Mortar, Supermarket/Hypermarket) - Global Forecast to 2032

Global sanitary pads market is poised to record over 4% CAGR from 2023-2032.

The growing efforts by manufacturers on R&D investments to offer more comfortable and efficient sanitary pads will add to the market growth. For instance, in October 2022, personal hygiene brand Soothe Healthcare invested over USD 21 million (Rs 175 crore) for further growing its distribution channels and expanding its reach across women in the tier two and three markets. The influx of advanced materials and technologies has also resulted in the advent of superabsorbent polymers and improved pad designs to offer better absorption and leakage prevention.

The overall sanitary pads industry is segmented based on type, distribution channel, and region.

In terms of type, the reusable sanitary pads market may record 4.5% CAGR from 2023-2032 driven by rising popularity of cloth pads and washable menstrual pads owing to their eco-friendly and sustainable nature. Unlike their disposable counterparts, these pads help reduce the environmental impacts. The growing focus on innovations to match the surging consumer requirements will influence the segment growth. For instance, in September 2021, Denmark-based LastObject launched LastPad, its new reusable sanitary towel.

With respect to distribution channel, the sanitary pads industry size from the hospital pharmacy segment is expected to hit 3.5% CAGR up to 2032. Hospital pharmacies significantly contribute to patient safety as they verify medication orders, offer accurate drug information, and assist prevent medication errors. The assistance to hospital staff in obtaining personal hygiene items will also add to the segment expansion.

Regionally, Europe sanitary pads market size is expected to observe 3% growth rate through 2032. The surging awareness of menstrual health and hygiene has made way for initiatives to reduce the stigma around menstruation while promoting access to sanitary products for women and girls. The evolving regulatory requirements coupled with the higher demand for eco-friendly and sustainable sanitary pads will add to the regional market growth.