Salon Service Market Size - By Service Type (Hair care, Nail care, Skin care), By Consumer Group (Male, Female), By Salon Type (Franchise outlet, Independent), Regional Outlook & Forecast, 2024 - 2032

Salon Service Market Size - By Service Type (Hair care, Nail care, Skin care), By Consumer Group (Male, Female), By Salon Type (Franchise outlet, Independent), Regional Outlook & Forecast, 2024 - 2032

Salon service market size is expected to record over 5.5% CAGR between 2024 and 2032, driven by increasing disposable incomes and changing lifestyle preferences. As consumers prioritize self-care and appearance enhancement, the demand for salon services, such as haircuts, styling, coloring, manicures, pedicures, and skincare treatments will continue to rise. The rising influence of social media platforms and celebrity culture is fueling consumer awareness about the latest beauty trends and treatments.

Salon management software, online booking platforms, and digital marketing tools enable salons to streamline operations, enhance customer engagement, and attract new clients. Additionally, the integration of innovative beauty technologies and equipment, such as laser hair removal devices, LED therapy systems, and 3D printing for nail art is also enhancing service offerings and improving customer satisfaction, driving the market growth. For example, in March 2024, Coherent Corp. unveiled a groundbreaking diode laser bar for the hair removal industry.

The salon service industry is divided on the basis of service type, salon type, consumer group and region.

By service type, the market value from the skin care segment is slated to witness 5.3% growth rate during 2024-2032. This can be ascribed to the growing awareness among consumers about the importance of skincare and the benefits of professional treatments in maintaining healthy and youthful-looking skin. To that end, the increasing demand for specialized skincare services, such as facials, chemical peels, microdermabrasion, and anti-aging treatments offered by salons will add to the segment growth.

Based on salon type, the salon service market size from the franchise outlet segment is set to grow at 8.1% CAGR over the forecast period, due to their strategic expansion model and standardized service offerings. Franchise outlets offer established brands and proven business models, attracting both entrepreneurs seeking business opportunities and consumers looking for reliable and consistent services. With franchise outlets expanding their presence across urban and suburban areas, they provide convenient access to salon services for a broader customer base.

Asia Pacific salon service industry size will record 6% CAGR between 2024 and 2032, favored by rapid urbanization and the increasing disposable incomes in countries like China, India, and Southeast Asian nations. As consumers in these emerging markets prioritize self-care and appearance enhancement, there is strong need for wider range of services including haircare, skincare, and spa treatments. Moreover, the influence of social media and beauty influencers is helping in driving consumer awareness and interest in salon services, particularly among the younger group.