Rice Protein Market Size - By Form (Organic, Inorganic), Product (Isolates, Concentrates, Hydrolysates), Application {Organic (Sports & Energy Nutrition, Bakery & Confectionary, Meat Analogues & Extenders, Dairy Alternatives), Inorganic & Forecast, 2023-2

Rice Protein Market Size - By Form (Organic, Inorganic), Product (Isolates, Concentrates, Hydrolysates), Application {Organic (Sports & Energy Nutrition, Bakery & Confectionary, Meat Analogues & Extenders, Dairy Alternatives), Inorganic & Forecast, 2023-2032

The rice protein market is expected to observe more than 4% CAGR from 2023 to 2032 owing to the surge in health and wellness awareness. As consumers become increasingly conscious of the environmental impact of their dietary choices, plant-based proteins like rice protein have gained traction. According to a survey conducted by One Poll in 2021, one out of every two Americans consumed more plant-based meals compared to meat.

The rising prevalence of lifestyle-related diseases and the growing fitness trend further contribute to the market's upward trajectory. Moreover, the shift towards vegetarian and vegan diets has significantly boosted the demand for rice protein, presenting opportunities for industry players to innovate and cater to evolving consumer preferences.

The rice protein market is classified based on form, product, application, and region.

The inorganic rice protein segment is predicted to witness substantial growth through 2032. The product, including isolates and concentrates, appeals to food and beverage manufacturers seeking high-quality protein ingredients for various applications. They are increasingly recognized for their neutral flavor profile and ability to blend seamlessly into a wide range of products, from sports nutrition to baked goods.

The dairy alternatives application in organic segment will gain significant revenues during 2023 and 2032. With the surge in demand for dairy-free products, organic rice protein has become a crucial ingredient, offering a clean label, allergen-free solution for consumers seeking sustainable and ethical choices. As food and beverage companies continue to innovate and launch a diverse range of plant-based milk, yogurt, and ice cream alternatives, the market demand will increase.

North America rice protein industry size is predicted to expand significantly through 2032 attributed to a strong inclination among consumers towards health and wellness trends. In addition, the prevalence of lactose intolerance and a growing number of vegetarians and vegans contribute to the product adoption. The presence of both established players and new entrants actively contributing to the growth of the rice protein market in NA.