Probiotic Strains Market Size - By Type (Lactobacillus, Bifidobacterium, Streptococcus, Saccharomyces), Form (Powder, Capsules/Tablets, Liquid, Gummies), Application, Distribution Channel, Growth Prospects, Regional Outlook & Global Forecast, 2023-2032

Probiotic Strains Market Size - By Type (Lactobacillus, Bifidobacterium, Streptococcus, Saccharomyces), Form (Powder, Capsules/Tablets, Liquid, Gummies), Application, Distribution Channel, Growth Prospects, Regional Outlook & Global Forecast, 2023-2032

Probiotic strains market size is projected to expand at over 8.1% CAGR from 2023 to 2032. The increasing consumer awareness of the health benefits associated with probiotics is fueling the demand for products containing specific strains. The growing focus on preventive healthcare and digestive wellness is amplifying the consumption of probiotic strains. Of late, there has been extensive scientific advancement and research on probiotic efficacy for various health conditions. For instance, in July 2023, Danone introduced Almimama, a scientifically formulated probiotic supplement designed to aid breastfeeding by reducing the occurrence of mastitis.

The rise of functional foods and dietary supplements incorporating probiotic strains is also serving the consumers interest for natural and holistic well-being. Furthermore, the exploration of new applications beyond traditional supplements, such as animal nutrition and skincare will open new opportunities for the market growth. The increasing search for microbiome-friendly products by health-conscious consumers will also drive the product uptake.

The probiotics strains industry is segregated into type, form, application, distribution channel, and region.

Based on type, the industry share from the streptococcus segment is projected to rise at 6.4% CAGR from 2023 to 2032, due to the heightened demand for probiotics with specific health benefits. Streptococcus strains, known for their potential immune system support and digestive health properties, are increasingly incorporated into functional foods and supplements.

With respect to form, the gummies segment of the probiotic strains market will exhibit 7.3% CAGR between 2023 and 2032. The growth can be attributed to the higher appeal of gummies as a tasty and easy way to incorporate probiotics into daily routines, particularly among individuals seeking a pleasant and accessible health supplement experience. Moreover, the rising consumer preference for convenient and enjoyable probiotic delivery formats will push the segment growth.

Regionally, the Europe probiotic strains market is projected to expand at 8.4% CAGR between 2023 and 2032. This is mainly on account of the increasing consumer awareness of the health benefits of probiotics, the rising demand for functional foods and dietary supplements, and growing focus on preventive healthcare. Additionally, the incorporation of probiotic strains into diverse product categories will fuel the regional market expansion.