Preserved Flowers Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

Preserved Flowers Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032


The Global Preserved Flowers Market was valued at USD 189 million and is projected to grow at a CAGR of over 5.3% from 2024 to 2032. This growth is driven by the rising demand for long-lasting floral arrangements. Preserved flowers, known for their longevity compared to fresh blooms, offer enduring beauty and minimize the need for frequent replacements. This durability boosts their economic value and provides the added convenience of minimal maintenance.

Innovations in preservation techniques are fueling the growth of the preserved flowers market by enhancing product quality, variety, and appeal. Techniques like improved drying methods, effective stabilizing agents, and advanced coloration processes have significantly increased the longevity and visual allure of preserved flowers. These innovations ensure that the flowers retain their natural appearance, texture, and vibrancy over time, making them more enticing to buyers. Furthermore, these advancements enable greater customization and the preservation of a broader spectrum of flower types, diversifying market offerings to cater to varied consumer tastes. As preservation technology progresses, it bolsters the rising popularity and expansion of the preserved flowers market.

The overall preserved flowers market is divided based on product, preserving technique, application, price range, distribution channel, and region.

In 2023, roses led the segment with a revenue of USD 45.31 million, projected to grow to USD 63.10 million by 2032. Roses dominate the preserved flowers market due to their deep symbolic significance, visual allure, and adaptability. Globally recognized symbols of love and beauty, roses are favored for gifts and decor. Their timeless elegance, diverse color palette, and versatility—from bouquets to centerpieces—make them a prime choice for personal and commercial use. Offering a durable alternative to fresh blooms, preserved roses cater to those seeking lasting floral decor. Their cultural significance across various traditions, coupled with easy availability and the option for customization in color, size, and packaging, further solidify their market dominance, especially for special events and corporate gifting.

In 2023, air-drying captured a dominant market share of 46% and is projected to grow at a CAGR of 4.1% during the forecast period. The air-drying technique's rise to prominence is attributed to its cost-effectiveness and simplicity. This method is affordable, requiring just basic equipment and minimal training, appealing to both commercial entities and DIY enthusiasts. Its straightforward process eliminates the need for specialized tools or chemicals. Moreover, relying on natural air and minimizing chemical use makes it an eco-friendly choice. Air-dried flowers closely mimic their natural appearance and texture, appealing to authenticity seekers. While they may lack the vibrancy of some other preservation methods, their preservation efficacy is clear. Plus, with a durability that allows them to last for years with minimal degradation, air-dried flowers stand out as a long-lasting floral decor option.

North America led the market with a revenue of USD 66.47 million in 2023, projected to rise to USD 78.29 million by 2032. This dominance stems from robust consumer demand, sophisticated distribution networks, and elevated disposable incomes. North American consumers have a distinct preference for unique and enduring floral arrangements, propelling market growth. Established distribution channels guarantee the widespread availability of preserved flowers. Furthermore, with higher disposable incomes, consumers are more inclined to invest in premium floral offerings. The growing interest in home decor and interior design amplifies the market, as preserved flowers serve as stylish and lasting decorative elements. Additionally, North American firms are at the forefront of innovation, pioneering new preservation techniques and products that enhance the allure and diversity of preserved flowers.


Chapter 1 Methodology and Scope
1.1 Market scope and definition
1.2 Base estimates and calculations
1.3 Forecast calculation
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
Chapter 2 Executive Summary
2.1 Market 360° synopsis, 2018 - 2032
2.2 Business trends
2.3 Regional trends
2.4 Product type trends
2.5 End use trends
2.6 Distribution channel trends
Chapter 3 Market Insights
3.1 Industry ecosystem analysis
3.2 Key news and initiatives
3.2.1 Partnership/Collaboration
3.2.2 Merger/Acquisition
3.2.3 Investment
3.2.4 Product launch and innovation
3.3 Regulatory landscape
3.4 Impact forces
3.5 Growth drivers
3.5.1 Rising demand for long-lasting floral arrangements
3.5.2 Advancements in preservation techniques
3.6 Industry pitfalls and challenges
3.6.1 High initial costs
3.6.2 Traditional cultural preferences
3.7 Growth potential analysis
3.8 Raw material analysis
3.9 Porter’s analysis
3.10 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.2 Company market share, 2023
4.3 Competitive analysis of major market players, 2023
4.4 Competitive positioning matrix, 2023
4.5 Strategic outlook matrix, 2023
Chapter 5 Market Estimates and Forecast, By Flower Type, 2018 – 2032, (USD Million) (Million units)
5.1 Key trends
5.2 Rose
5.3 Hydrangea
5.4 Orchid
5.5 Chrysanthemum
5.6 Gardenias
5.7 Gerberas
5.8 Others (Filler flowers, Peony, carnation)
Chapter 6 Market Estimates and Forecast, By Preserving Techniques, 2018 – 2032, (USD Million) (Million units)
6.1 Key trends
6.2 Air drying
6.3 Silica gel
6.4 Sand technique
6.5 Pressing flowers
6.6 Epoxy resin
6.7 Others (immersion, Spraying)
Chapter 7 Market Estimates and Forecast, By Application, 2018 – 2032, (USD Million) (Million units)
7.1 Key trends
7.2 Gifting
7.3 Home decoration
7.4 Wedding events
7.5 corporates settings
7.6 Retail and hospitality
7.7 Others (Art, memorials, Fashion, luxury packaging)
Chapter 8 Market Estimates and Forecast, By Price, 2018 – 2032, (USD Million) (Million units)
8.1 Key trends
8.2 Low
8.3 Medium
8.4 High
Chapter 9 Market Estimates and Forecast, By Distribution Channel, 2018 – 2032, (USD Million) (Million units)
9.1 Key trends
9.2 Online
9.2.1 E-commerce websites
9.2.2 Company websites
9.3 Offline
9.3.1 Speciality floral shops
9.3.2 Home decor stores
9.3.3 Others (Departmental stores, Gift shoppes)
Chapter 10 Market Estimates and Forecast, By Region, 2018 – 2032, (USD Million) (Million units)
10.1 Key trends
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.3 Europe
10.3.1 UK
10.3.2 Germany
10.3.3 France
10.3.4 Italy
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 South Korea
10.4.5 Australia
10.4.6 Malaysia
10.4.7 Indonesia
10.4.8 Rest of Asia Pacific
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.5.3 Rest of Latin America
10.6 MEA
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 South Africa
10.6.4 Rest of MEA
Chapter 11 Company Profiles
11.1 Beijing Sweetie-Gifts Co., Ltd.
11.2 EXCELLENT FLOWERS INC
11.3 Fleurs depargne
11.4 Flor Keeps
11.5 Florever.Co., Ltd
11.6 Immortal Fleur.
11.7 Native Apothecary
11.8 Nord blooms
11.9 Ohchi Nursery Ltd.
11.10 Rose amor
11.11 Shida Preserved Flowers Ltd
11.12 STILLA
11.13 The Million Roses
11.14 Verdi UK Ltd
11.15 Verdissimo young forever

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings