Pet Wearable Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

Pet Wearable Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032


Pet Wearable Market size is projected to record a 15.5% CAGR from 2024 to 2032, led by a surge in product launches.

Recently, a wave of new wearables has emerged, boasting features like GPS tracking, health monitoring, and activity tracking. These advancements are revolutionizing pet care, equipping owners with deeper insights into their pets' health and behavior. With a steady stream of innovative products, pet owners are gaining access to sophisticated tools to enhance their ability to monitor and care for their pets. For example, in June 2024, Invoxia unveiled the Minitailz Smart Pet Tracker, a device that promises advanced tracking, enabling pet owners to effortlessly and accurately monitor the locations and activities of their pets.

The overall market is segregated into product, technology, application, end use, and region.

Based on technology, the pet wearable market value from the GPS segment is estimated to rise at a lucrative rate from 2024 to 2032. This surge is attributed to the rising adoption of GPS for enhanced tracking and safety. GPS-enabled pet wearables offer real-time location updates, empowering owners to monitor the movements and ensure the safety of their pets. These devices come equipped with advanced tracking features, aiding in locating lost pets and keeping tabs on their daily activities.

Pet wearable industry share from the medical diagnosis and treatment application segment is anticipated to expand at a substantial CAGR through 2032. This is driven by the rising demand for enhanced diagnostic capabilities in pet wearables. Modern pet wearables are integrating health monitoring features like heart rate tracking, activity levels, and temperature readings. Such capabilities not only offer insights into a pet's overall well-being but also assist veterinarians and pet owners in detecting early health issues and effectively monitoring chronic conditions.

Regionally, the Europe pet wearable market size is projected to witness a considerable CAGR between 2024 and 2032, on account of the expansion of e-commerce platforms. These platforms are simplifying access to a diverse range of pet wearables, enabling consumers to compare features, read reviews, and make educated purchases from the comfort of their homes. Such heightened online availability is not only piquing interest but also promoting the widespread adoption of advanced pet tracking and health monitoring devices across the region.


Chapter 1 Methodology and Scope
1.1 Market scope and definition
1.2 Research design
1.2.1 Research approach
1.2.2 Data collection methods
1.3 Base estimates and calculations
1.3.1 Base year calculation
1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
1.5.1 Primary sources
1.5.2 Data mining sources
Chapter 2 Executive Summary
2.1 Industry 360° synopsis, 2021 - 2032
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.2 Supplier landscape
3.2.1 Component providers
3.2.2 Technology providers
3.2.3 Software developers
3.2.4 Distribution channel
3.2.5 End-user
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
3.8.1 Growth drivers
3.8.1.1 Increasing awareness for pet mental and physical fitness
3.8.1.2 Rise in adoption of rescue pets by millennials
3.8.1.3 Growing demand for remote monitoring and tracking of pets
3.8.1.4 Urbanization and rise in popularity of pets
3.8.2 Industry pitfalls and challenges
3.8.2.1 High cost of products
3.8.2.2 Lack of public awareness
3.9 Growth potential analysis
3.10 Porter’s analysis
3.11 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
Chapter 5 Market Estimates and Forecast, By Product, 2021 - 2032 ($Bn, Units)
5.1 Key trends
5.2 Smart collar
5.3 Smart vest
5.4 Smart harness
5.5 Smart camera
Chapter 6 Market Estimates and Forecast, By Technology, 2021 - 2032 ($Bn, Units)
6.1 Key trends
6.2 RFID devices
6.3 GPS
6.4 Sensors
6.5 Bluetooth
Chapter 7 Market Estimates and Forecast, By Application, 2021 - 2032 ($Bn, Units)
7.1 Key trends
7.2 Medical diagnosis and treatment
7.3 Identification and tracking
7.4 Fitness monitoring
7.5 Behavior monitoring and control
Chapter 8 Market Estimates and Forecast, By End-use, 2021 - 2032 ($Bn, Units)
8.1 Key trends
8.2 Household
8.3 Commercial
Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2032 ($Bn, Units)
9.1 Key trends
9.2 North America
9.2.1 U.S.
9.2.2 Canada
9.3 Europe
9.3.1 UK
9.3.2 Germany
9.3.3 France
9.3.4 Italy
9.3.5 Spain
9.3.6 Russia
9.3.7 Rest of Europe
9.4 Asia Pacific
9.4.1 China
9.4.2 India
9.4.3 Japan
9.4.4 South Korea
9.4.5 ANZ
9.4.6 Southeast Asia
9.4.7 Rest of Asia Pacific
9.5 Latin America
9.5.1 Brazil
9.5.2 Mexico
9.5.3 Argentina
9.5.4 Rest of Latin America
9.6 MEA
9.6.1 UAE
9.6.2 South Africa
9.6.3 Saudi Arabia
9.6.4 Rest of MEA
Chapter 10 Company Profiles
10.1 Afimilk Ltd.
10.2 Dogtra
10.3 Fitbark Inc.
10.4 Garmin International Inc.
10.5 Halo Collar
10.6 IceRobotics Ltd.
10.7 Loc8tor Ltd.
10.8 Nedap NV
10.9 Petcube Inc.
10.10 Petpace LLC
10.11 Scollar Inc.
10.12 Tractive
10.13 Wagz Inc.
10.14 Whistle Labs (Mars Incorporated)

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