Pet Tech Market was valued at USD 10.5 billion in 2023 and is estimated to register a CAGR of over 13.5% between 2024 and 2032, propelled by a surge in partnerships and collaborations.
Companies are uniting to craft pioneering products and solutions to elevate the standards of pet care and monitoring. Such collaborations are ushering in technological advancements, including smart collars, health monitoring systems, and interactive toys, all aimed at offering pet owners more holistic and effective solutions. Furthermore, these developments are rolling out cutting-edge products and services, bolstering pet health and well-being. For example, in June 2023, Sylvester.ai, a visual AI pet technology firm, teamed up with AskVet, a premier virtual pet health platform to revolutionize pet tech by interpreting pet pain signals into actionable care options.
The overall market is segregated into product, application, end use, distribution channel, and region.
In terms of product, the smart pet feeders & bowls segment in the pet tech market is expected to record a significant CAGR from 2024 to 2032. This growth is attributed to the rising demand for advanced technologies that refine feeding routines. Modern smart feeders and bowls boast features like automatic portion control, programmable feeding schedules, and mobile app-based real-time monitoring. As a result, pet owners are turning to these smart solutions for efficient diet management and timely feeding.
By application, the pet tech industry share from the pet safety segment is projected to rise from 2024 to 2032, driven by a rising consumer appetite for real-time monitoring and safety features. Modern apps are embedding functionalities like GPS tracking, activity monitoring, and emergency alerts, ensuring pet owners enjoy heightened peace of mind. Many users also depend on these smart applications to monitor the locations and health of their pets, ensuring their well-being when away.
Regionally, the Europe pet tech market size is projected to exhibit robust growth between 2024 and 2032, largely due to rising disposable incomes. Pet owners are channeling more funds into advanced technologies, aiming to boost the well-being and convenience of their pets. Coupled with a prevailing trend of increased spending on pets, this investment supports a holistic approach to pet care, enriching the lives of both pets and their owners across the continent.
Chapter 1 Methodology
1.1 Industry coverage
1.2 Market scope and definitions
1.3 Research design
1.4 Market size estimates and calculations
1.4.1 Approach 1: Data mining approach
1.4.2 Approach 2: Parent market analysis
1.5 Key trends for market estimates
1.6 Forecast model
1.7 Primary research & validation
1.7.1 Primary sources
1.7.2 Data mining sources
1.7.2.1 Paid sources
1.7.2.2 Public sources
Chapter 2 Executive Summary
2.1 Industry 360° synopsis
2.1.1 Business trends
2.1.2 Regional trends
2.1.3 Product trends
2.1.4 Application trends
2.1.5 End-use trends
2.1.6 Distribution channel trends
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.1.1 Raw material suppliers:
3.1.2 Component suppliers:
3.1.3 Manufacturers:
3.1.4 Service providers:
3.1.5 System integrators:
3.1.6 Distribution channel analysis:
3.1.7 End-use landscape:
3.2 Profit margin analysis:
3.3 Technology & innovation landscape
3.3.1 Facial recognition
3.3.2 Artificial Intelligence (AI)
3.3.3 Impact of IoT
3.4 Patent analysis
3.5 Key initiatives and news
3.5.1 Acquisitions & mergers
3.5.2 Partnerships & collaborations
3.5.3 Product launches
3.5.4 Government initiatives
3.5.5 Investment portfolio
3.6 Regulatory landscape
3.6.1 ISO 11784
3.6.2 North America
3.6.2.1 Certification (47 CFR Section
2.907)
3.6.2.2 Food and Drug Administration (FDA)
3.6.2.3 Amendment to the Criminal Code (Cruelty to Animals), Sections 444 to 447 56
3.6.2.4 Health of Animals Regulations (C.R.C, c.296)
3.6.2.5 Federal Import Regulations
3.6.3 Europe
3.6.3.1 EU Regulation 579/2013
3.6.3.2 Council Directive 92/102/EEC (EEC 1992)
3.6.4 Asia Pacific
3.6.4.1 Animal Epidemic Prevention Law of the People's Republic of China
3.6.4.2 Japan Microchipping Law
3.6.4.3 Regulation on the Registration of Dogs
3.6.5 Latin America
3.6.5.1 Ministry of Agriculture, Livestock and Supply (MAPA)
3.6.5.2 Brazilian Health Surveillance Agency (ANVISA)
3.6.6 MEA
3.6.6.1 Ministry of Environment, Forest and Climate Change (MOCCAE)
3.6.6.2 Essential Cybersecurity Controls
3.7 Industry impact forces
3.7.1 Growth drivers
3.7.1.1 Increased pet ownership and humanization
3.7.1.2 Growing awareness of pet health and wellness
3.7.1.3 Convenience and technological advancements like IoT, AI and data analytics for pet care
3.7.1.4 Governments supporting tech advancements through funding and regulations
3.7.2 Industry pitfall
3.7.2.1 Device reliability and malfunctioning
3.7.2.2 High upfront cost
3.8 Growth potential analysis
3.8.1 By product
3.8.2 By application
3.8.3 By end-use
3.8.4 By distribution channel
3.9 Porter's analysis
3.10 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.1.1 Mars, Incorporated
4.1.2 Garmin International, Inc.
4.1.3 Pawbo Inc. (Acer Inc.)
4.2 Competitive analysis of major market players
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
4.5 Strategy dashboard
Chapter 5 Pet Tech Market, By Product
5.1 Pet wearable
5.1.1 Smart collar
5.1.2 Smart vest
5.1.3 Smart harness
5.1.4 Smart camera
5.2 Smart pet crates & beds
5.3 Smart pet doors
5.4 Smart pet feeders & bowls
5.5 Smart water dispenser
5.6 Smart fence
5.7 Smart pet toys
Chapter 6 Pet Tech Market, By Application
6.1 Pet healthcare
6.2 Pet owner convenience
6.3 Communication & entertainment
6.4 Pet safety
Chapter 7 Pet Tech Market, By End-use
7.1 Household
7.2 Commercial
Chapter 8 Pet Tech Market, By Distribution Channel