Pet Insurance Market - By Policy Coverage (Accident Only, Accident & Illness), By Animal (Cat, Dog), By Insurance Provider (Public, Private)- Global Forecast 2024 - 2032

Pet Insurance Market - By Policy Coverage (Accident Only, Accident & Illness), By Animal (Cat, Dog), By Insurance Provider (Public, Private)- Global Forecast 2024 - 2032


Global Pet Insurance Market size will expand at 6.4% CAGR from 2024 to 2032, due to the increasing pet ownership in urban areas across the globe. Lately, more households are acquiring pets, subsequently compelling pet insurance providers to expand their services to meet the rising needs. With the rising rate of urbanization continues, more people are likely to adopt pets. To that end, pet insurance companies will be continually developing new products and services to cater to the expanding customer base while ensuring comprehensive coverage for a diverse range of pets.

For instance, according to the 2023-2024 American Pet Products Association's (APPA) National Pet Owners Survey, 86.9 million U.S. households, or 66%, reported owning a pet. The rising spending on pet care and products is also driving the demand for pet insurance.

The market is segregated into policy coverage, animal, insurance provider and region.

In terms of coverage, the accident only segment in the pet insurance industry is set to experience growth at a significant rate through 2032 as pet owners seek cost-effective solutions for unexpected injuries. Insurers are increasingly promoting these policies to attract customers who want affordable coverage without the expense of comprehensive plans. As the rate of pet ownership will rise, the preference for accident only pet insurance will continually expand for offering more tailored and flexible options. Insurers are also developing innovative accident only policies to meet the diverse needs of pet owners for ensuring broader access to essential coverage for accidental injuries.

By animal, the pet insurance market from the cat segment is projected to rise from 2024 to 2032, as more cat owners are recognizing the benefits of insuring their pets. Insurers are offering tailored plans to cover common feline health issues and making it easier for cat owners to manage veterinary costs. As the number of cat owners increases, multiple providers are introducing more comprehensive and customizable options for cats. The strong focus on developing innovative policies to address specific needs of cats to ensure better health coverage and peace of mind for cat owners will favor the segment growth.

Regionally, the Europe pet insurance industry size is projected to depict robust growth between 2024 and 2032. This is driven by the rising humanization of pets and increasing economic stability in the region. As pet owners treat their pets as family members, there has been higher spending on their health and well-being. Insurers are responding by offering more comprehensive and customized insurance plans. As disposable incomes are rising, more Europeans will be investing in pet insurance to ensure better healthcare for their pets. Several regional providers are also developing innovative policies to meet the evolving needs of pet owners, further enhancing pet care standards across Europe.


Chapter 1 Methodology & Scope
1.1 Market scope & definitions
1.2 Research design
1.2.1 Research approach
1.2.2 Data collection methods
1.3 Base estimates & calculations
1.3.1 Base year calculation
1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
1.5.1 Primary sources
1.5.2 Data mining sources
Chapter 2 Executive Summary
2.1 Industry 360 degree synopsis
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.2 Industry impact forces
3.2.1 Growth drivers
3.2.1.1 Increase in the number of pet adoption
3.2.1.2 Increasing awareness about pet insurance policies in North America
3.2.1.3 Rising veterinary service cost
3.2.1.4 Companies offering innovative pet insurance coverage
3.2.2 Industry pitfalls & challenges
3.2.2.1 Lack of standardized pet health codes for reimbursement
3.2.2.2 Lack of awareness about the pet insurance in Asia-Pacific region
3.3 Growth potential analysis
3.4 Pricing analysis of top 10 insurers, by animals
3.4.1 Cats
3.4.1.1 Pricing analysis of top 10 insurers, by cats
3.4.1.2 Cost by popular cat breed
3.4.2 Dogs
3.4.2.1 Pricing analysis of top 10 insurers, by dogs
3.4.2.2 Cost by popular dog breed
3.5 Common condition/illness
3.5.1 Cats
3.5.2 Dogs
3.6 Demographic distribution, 2023
3.6.1 Gender
3.6.2 Household income
3.6.3 Household pet ownership
3.7 Average insurance premium, 2018 - 2023
3.8 Pet insurance penetration rate, 2023
3.9 Reimbursement process for claim settlement
3.10 Trends and penetration rate of employers offering pet insurance
3.11 Distribution channel analysis
3.12 Porter's analysis
3.13 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.1.1 Brand analysis of top 10 insurers, by animals
4.1.2 Cats
4.1.2.1 Brand analysis of top 10 insurers, by cats
4.1.2.2 Cost of insurance, by popular cat breeds
4.1.3 Dogs
4.1.3.1 Brand analysis of top 10 insurers, by dogs
4.1.3.2 Cost of insurance, by popular dog breeds
4.1.4 Top 5 competitor analysis
4.2 Company matrix analysis
4.3 Competitive analysis of major market players
4.4 Competitive positioning matrix
4.5 Strategic dashboard
Chapter 5 Market Estimates and Forecast, By Policy Coverage, 2021 - 2032 ($ Mn)
5.1 Key trends
5.2 Accident only
5.3 Accident & illness
5.4 Other policy coverages
Chapter 6 Market Estimates and Forecast, By Animal, 2021 - 2032 ($ Mn)
6.1 Key trends
6.2 Cat
6.3 Dog
6.4 Other animals
Chapter 7 Market Estimates and Forecast, By Insurance Provider, 2021 - 2032 ($ Mn)
7.1 Key trends
7.2 Public
7.3 Private
Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2032 ($ Mn)
8.1 Key trends
8.2 North America
8.2.1 U.S.
8.2.2 Canada
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 France
8.3.4 Spain
8.3.5 Italy
8.3.6 Sweden
8.3.7 Norway
8.3.8 Denmark
8.3.9 Netherlands
8.3.10 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 South Korea
8.4.6 Rest of Asia Pacific
8.5 Latin America
8.5.1 Brazil
8.5.2 Mexico
8.5.3 Argentina
8.5.4 Rest of Latin America
8.6 Middle East and Africa
8.6.1 South Africa
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Rest of Middle East and Africa
Chapter 9 Company Profiles
9.1 Anicom Holding Inc
9.2 Embrace Pet Insurance Agency LLC
9.3 Figo Pet Insurance LLC
9.4 Hartville Group
9.5 Health for Pet
9.6 Hollard
9.7 Nationwide
9.8 Petfirst Healthcare LLC
9.9 Pet Health
9.10 Petplan
9.11 ProtectaPet
9.12 Royal & Sun Alliance
9.13 The Oriental Insurance Company Ltd
9.14 Trupanion

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