Pet DNA Testing Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

Pet DNA Testing Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032


Global Pet DNA Testing Market will record a 9% CAGR from 2024 to 2032, driven by increased awareness among pet owners about animal health. According to a 2023 American Pet Products Association report, 67% of U.S. households own a pet, with many seeking tailored health solutions. As owners learn more about genetic predispositions, the demand for DNA tests to identify health risks and hereditary conditions rises. This leads to more investments in DNA testing, ensuring pets' long-term health.

Advancements in genetic technology and a focus on personalized pet care also drive the market. Improved DNA testing technologies have become more accessible and affordable, enhancing test accuracy. An increasing preference for tailored health and wellness solutions for pets, in consort with the demand for detailed genetic insights to optimize pet care is bolstering the industry growth.

The pet DNA testing market is sorted based on pet type, testing type, sample type, end-user, and region.

The cats segment will register notable traction through 2032, driven by a growing number of cat owners seeking to enhance their pets' health and well-being through genetic insights. As awareness of the benefits of DNA testing for identifying hereditary diseases, genetic conditions, and breed-specific traits increases, more cat owners are opting for these tests to ensure their pets receive tailored care. The availability of affordable and accurate DNA testing solutions, combined with a heightened focus on preventive health measures for cats, is contributing to segment growth.

The breed identification segment will garner a noteworthy pet DNA testing market share by 2032. These tests offer valuable insights into a pet’s breed composition, which can help in predicting health risks, behavioral traits, and dietary needs. The growing interest in breed identification is driven by the desire for more personalized care and training tailored to specific breed characteristics.

Europe pet DNA testing market will exhibit significant growth during the forecast period, driven by increasing pet ownership and growing consumer awareness of the benefits of genetic testing for pets. European pet owners are increasingly investing in DNA tests to gain insights into their pets' health, breed composition, and potential hereditary conditions. The region's robust pet care sector, coupled with advancements in genetic technology and a rising focus on personalized pet care solutions, is contributing to the market growth. Furthermore, regulatory support and the presence of key market players in Europe are enhancing the availability and accessibility of pet DNA testing services.


Chapter 1 Methodology and Scope
1.1 Market scope and definitions
1.2 Research design
1.2.1 Research approach
1.2.2 Data collection methods
1.3 Base estimates and calculations
1.3.1 Base year calculation
1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
1.5.1 Primary sources
1.5.2 Data mining sources
Chapter 2 Executive Summary
2.1 Industry 360° synopsis
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.2 Industry impact forces
3.2.1 Growth drivers
3.2.1.1 Rising awareness of genetic health issues in pets
3.2.1.2 Expansion of e-commerce platforms
3.2.1.3 Availability of easy-to-use at-home testing kits
3.2.2 Industry pitfalls and challenges
3.2.2.1 Complexity of genetic data interpretation
3.3 Growth potential analysis
3.4 Regulatory landscape
3.5 Porter's analysis
3.6 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.2 Company matrix analysis
4.3 Competitive analysis of major market players
4.4 Competitive positioning matrix
4.5 Strategy dashboard
Chapter 5 Market Estimates and Forecast, By Pet Type, 2021 – 2032 ($ Mn)
5.1 Key trends
5.2 Dogs
5.3 Cats
5.4 Horses
Chapter 6 Market Estimates and Forecast, By Testing Type, 2021 – 2032 ($ Mn)
6.1 Key trends
6.2 Genetic diseases
6.3 Breed identification
6.4 Trait analysis
Chapter 7 Market Estimates and Forecast, By Sample Type, 2021 – 2032 ($ Mn)
7.1 Key trends
7.2 Mouth swab
7.3 Blood sample
7.4 Hair sample
Chapter 8 Market Estimates and Forecast, By End-user, 2021 – 2032 ($ Mn)
8.1 Key trends
8.2 Veterinarians
8.3 Pet owners
8.4 Breeders
Chapter 9 Market Estimates and Forecast, By Region, 2021 – 2032 ($ Mn)
9.1 Key trends
9.2 North America
9.2.1 U.S.
9.2.2 Canada
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 France
9.3.4 Spain
9.3.5 Italy
9.3.6 Netherlands
9.3.7 Rest of Europe
9.4 Asia Pacific
9.4.1 China
9.4.2 Japan
9.4.3 India
9.4.4 Australia
9.4.5 South Korea
9.4.6 Rest of Asia Pacific
9.5 Latin America
9.5.1 Brazil
9.5.2 Mexico
9.5.3 Rest of Latin America
9.6 Middle East and Africa
9.6.1 South Africa
9.6.2 Saudi Arabia
9.6.3 UAE
9.6.4 Rest of Middle East and Africa
Chapter 10 Company Profiles
10.1 Ancestry
10.2 Basepaws, Inc. (Zoetis)
10.3 DNA MY DOG (Canadian Dog Group Ltd.)
10.4 Dognomics (Clinomics)
10.5 Embark Veterinary, Inc.
10.6 FidoCure (OHC)
10.7 GenSolDiagnostics, LLC
10.8 Neogen Corporation
10.9 Orivet Genetic Pet Care Ltd.
10.10 Wisdom Panel (Mars, Inc.)

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