Personal Lubricants Market - By Product Type (Water-based, Silicon-based, Oil-based, Hybrid), By End User (Male, Female), By Distribution Channel (Online Stores, Drug Stores, Hypermarkets & Supermarkets, Specialty Stores) & Global Forecast, 2023 - 2032

Personal Lubricants Market - By Product Type (Water-based, Silicon-based, Oil-based, Hybrid), By End User (Male, Female), By Distribution Channel (Online Stores, Drug Stores, Hypermarkets & Supermarkets, Specialty Stores) & Global Forecast, 2023 - 2032

Personal Lubricants Market will grow notably during 2023-2032, due to the increasing inclination toward healthy living among developing and underdeveloped regions. Besides, favorable government policies to support the LGBTQ community in nations that have spread openness regarding sexual health and desires will also positively influence the adoption of personal lubricants. A rising number of campaigns and initiatives related to sex education will also positively contribute to the market penetration.

Various market manufacturers are expanding their global footprint and diversifying the product categories through acquisitions, mergers, and partnerships to obtain a competitive edge. For instance, in May 2022, Playground debuted a plant-based lubricant collection. The collection has been prominently targeted to the women population.

Overall, the personal lubricants industry is segmented in terms of product, end-user, distribution channel and region.

Based on the product, the silicone-based segment is slated to be valued at over USD 980 million by 2032. The wide availability of silicone-based products across drug stores and supermarkets offers greater visibility. Mounting demand for these products among pre-lubricating condom manufacturers due to their long-lasting ability and superior latex compatibility properties will offer enormous growth opportunities over the forthcoming years.

Considering the end-user, the male segment will showcase strong growth during 2023-2032 owing to the increasing adoption of personal lubricants among men. Additionally, the active sex life of the elderly population will also influence product demand. Besides, the increasing cognizance of sexual lubes among homosexual men will bolster the demand for personal lubricants.

By distribution channel, the hypermarkets & supermarkets segment will depict more than 8.5% CAGR between 2023-2032. The segmental growth can be attributed to the increasing availability and accessibility of personal lubricants across hypermarkets and supermarkets. Besides, the constantly expanding supermarkets and hypermarket chains among developing regions will bolster the market revenue size through the next 10 years.

Regionally, the Europe personal lubricants market will garner substantial gains through 2032. Growing demand for personal lubricants across the region due to the high awareness regarding sexual wellness and increasing product availability and accessibility, will influence the industry outlook. Furthermore, increasing urbanization, growing disposable income among European countries, and the growing internet penetration will drive personal lubricants adoption rate in the region.