Packaging Printing Market - By Type (Corrugated, Flexible, Folding Cartons, Label & Tags), By Printing Ink Type, By Printing Technology (Flexographic, Rotogravure/Gravure, Digital Printing, Offset Printing, Hybrid Printing), By Application & Forecast, 202

Packaging Printing Market - By Type (Corrugated, Flexible, Folding Cartons, Label & Tags), By Printing Ink Type, By Printing Technology (Flexographic, Rotogravure/Gravure, Digital Printing, Offset Printing, Hybrid Printing), By Application & Forecast, 2023 - 2032

Packaging Printing Market size is estimated to expand at over 5% CAGR from 2023-2032 driven by the upsurge in e-commerce activities. With the thriving online retail sector, there is an escalating demand for visually appealing and informative packaging to enhance brand visibility and attract consumers. Packaging printing plays a pivotal role in creating unique and personalized packaging solutions for various products sold online. The need for efficient, vibrant, and customized packaging to ensure safe product delivery is amplifying the demand for packaging printing services.

Furthermore, the evolving consumer needs across the globe are pushing manufacturers and brand owners to develop innovative and visually appealing packaging solutions, thereby supporting the industry growth. For instance, in July 2023, SCREEN Graphic Solutions, a well-known producer and provider of printing production systems, disclosed plans to develop a new range of printing solutions for the label and packaging industries.

The packaging printing industry is segmented into type, printing ink type, printing technology, application, and region.

Based on ink type, the market share from the UV-based segment is anticipated to depict more than 4.5% CAGR from 2023-2032. This is attributed to the ability of UV-based inks to enhance print quality, offer vibrant colors, and ensure rapid curing for quicker production times. Additionally, UV-based inks are eco-friendly as they release minimal VOCs and provide excellent adhesion to a wide range of substrates.

Based on application, the packaging printing market from the pharmaceuticals segment is expected to record over 5.5% CAGR between 2023 and 2032. Packaging printing ensures the accurate display of crucial information, dosage instructions, and branding on pharmaceutical packaging for enhancing product safety and consumer communication. The presence of stringent packaging requirements, including regulatory compliance and anti-counterfeiting measures, is also surging the demand for advanced printing solutions across the pharmaceutical domain.

Regionally, the Asia Pacific packaging printing industry is set to exhibit over 5% growth rate from 2023-2032 due to the expanding consumer markets, industrialization, and the increasing demand for packaged goods across the region. The positive economic development is leading to the higher consumption rate, driving the need for packaging materials and printing services among industries. Furthermore, the booming e-commerce sector and the growing focus on innovative packaging designs will accelerate the regional market expansion.