Outdoor TV Market - By Technology (LED, OLED, LCD), By Screen Size (Small (Upto 40 Inches), Medium (41-65 Inches), Large (66 Inches and Above)) By Application (Residential, Commercial) & Forecast 2024 - 2032

Outdoor TV Market - By Technology (LED, OLED, LCD), By Screen Size (Small (Upto 40 Inches), Medium (41-65 Inches), Large (66 Inches and Above)) By Application (Residential, Commercial) & Forecast 2024 - 2032

Outdoor TV Market size is set to record over 10.4% CAGR between 2024 and 2032, driven by the increasing trend of outdoor living spaces and entertainment areas. In recent times, multiple consumers are seeking to extend their indoor living experience to outdoor environments, creating a need for weatherproof and durable entertainment solutions. Additionally, the popularity of outdoor leisure activities, such as backyard barbecues, pool parties, and outdoor gatherings is growing. These televisions offer a convenient way to enjoy sports events, movies, and TV shows while spending time outdoors with friends and family. To illustrate, in June 2023, Sky unveiled a smart camera for its television to enable users to watch live and on-demand TV with friends, make video calls via Zoom, track workouts, and play motion-controlled games remotely.

Outdoor TVs equipped with smart features, such as internet connectivity, streaming services, and voice control capabilities also appeal to tech-savvy consumers looking for seamless entertainment experiences. Furthermore, the emergence of innovative installation options, including outdoor mounting solutions and portable stands, makes it easier for consumers to set up outdoor TV systems in their desired locations.

The overall industry is segmented into technology, screen size, application and region.

Based on technology, the OLED segment in the outdoor TV market is slated to record 10.3% growth rate through 2032, as it offers superior picture quality with vibrant colors, deep blacks, and wide viewing angles for enhancing the outdoor viewing experience. This makes OLED outdoor TVs particularly attractive to consumers who prioritize image quality and visual immersion. OLED displays also have excellent brightness levels and are resistant to glare and reflection while ensuring clear visibility even in bright outdoor environments.

Outdoor TV market share from the residential application segment is anticipated to observe 10.9% CAGR during 2024-2032, propelled by the increasing trend of outdoor living spaces and entertainment areas in residential properties. Homeowners are investing in creating outdoor leisure spaces, such as patios, decks, and backyard entertainment areas, where outdoor TVs serve as a focal point for social gatherings and family activities.

Asia Pacific outdoor TV industry size will grow substantially at 10.8% CAGR between 2024 and 2032. The rapid urbanization and growing disposable incomes are fueling the demand for outdoor entertainment solutions among urban and suburban households. Advancements in outdoor TV technology, including improved weatherproofing, enhanced brightness levels, and smart features are also helping to cater to the diverse needs and preferences of consumers in the region.