Natural Cosmetics Market Size - By Product Type (Skin Care and Sun Care, Hair Care, Body Care, Men's Grooming, Makeup, Fragrance), By Packaging Type, By Price Range, By Consumer Group, By Distribution Channel, & Global Forecast 2024 - 2032

Natural Cosmetics Market Size - By Product Type (Skin Care and Sun Care, Hair Care, Body Care, Men's Grooming, Makeup, Fragrance), By Packaging Type, By Price Range, By Consumer Group, By Distribution Channel, & Global Forecast 2024 - 2032


The global natural cosmetics market is expected to record a CAGR of 5.1% during 2024-2032, driven by a growing awareness of the environmental impact of traditional beauty products and a heightened focus on personal health & wellness.

A new report from The NPD Group shows that 68% of consumers prefer skincare products with clean ingredients. This highlights a clear trend toward transparency and natural formulations in the beauty industry. As consumers become more discerning about the ingredients in their beauty products, companies that emphasize natural, organic, and cruelty-free formulations are reaping the rewards. The increasing awareness of the adverse effects of synthetic chemicals and the desire for products that align with a healthy lifestyle are fueling the market growth. Additionally, the rise of social media and the popularity of online influencers have played a pivotal role in educating consumers about the benefits of natural cosmetics, influencing purchasing decisions and further propelling the market forward.

The overall natural cosmetics industry is classified based on product type, packaging type, price range, consumer group, distribution channel, and region.

The body care product segment is poised to gain traction until 2032 driven by the need to enhance appearance and nourish & rejuvenate the skin naturally. Body care products include moisturizers, lotions, body scrubs, and more, all formulated with plant-based ingredients that prioritize skin health. The emphasis on holistic well-being has driven the demand for body care products that provide a sensory and therapeutic experience, further boosting the segment growth.

The pouches and sachets segment is set to gain prominence during the study period owing to their ability to reduce the environmental impact by using less material. This packaging offers portability and ease of use. Brands are increasingly adopting pouches & sachets to appeal to environmentally conscious consumers who prioritize products with minimal ecological footprint.

North America natural cosmetics market share is anticipated to grow swiftly until 2032 driven by rising inclination towards clean beauty. The United States stands out as a major contributor to the industry growth, with consumers seeking products that align with their values of health and environmental sustainability. The region's well-established beauty and skincare sector, coupled with a strong consumer awareness campaign, positions the region as a lucrative avenue for the market players.


Chapter 1 Methodology & Scope
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
Chapter 2 Executive Summary
2.1 Natural cosmetics market 360 degree synopsis, 2018 - 2032
2.2 Business trends
2.3 Regional trends
2.4 Product type trends
2.5 Packaging Type trends
2.6 Price Range trends
2.7 Consumer Group trends
2.8 Distribution channel trends
Chapter 3 Natural Cosmetics Industry Insights
3.1 Industry ecosystem analysis
3.2 Raw material analysis
3.3 Key news and initiatives
3.3.1 Partnership/Collaboration
3.3.2 Merger/Acquisition
3.3.3 Investment
3.3.4 Product launch & innovation
3.4 Regulatory landscape
3.5 Impact forces
3.5.1 Growth drivers
3.5.2 Industry pitfalls & challenges
3.6 Consumer buying behavior analysis
3.7 Growth potential analysis
3.8 Porter’s analysis
3.9 PESTEL analysis
Chapter 4 Competitive Landscape, 2022
4.1 Introduction
4.2 Company market share, 2022
4.3 Competitive analysis of major market players, 2022
4.4 Competitive positioning matrix, 2022
4.5 Strategic outlook matrix, 2022
Chapter 5 Natural Cosmetics Market Estimates & Forecast, By Product Type
5.1 Key trends, by product type
5.2 Skin Care and Sun Care
5.2.1 Lotions
5.2.2 Creams
5.2.3 Balms
5.2.4 Face Oils
5.2.5 Serums
5.2.6 Masks
5.2.7 Others (Toners, Exfoliators, etc.)
5.3 Hair Care
5.4.1 Shampoo
5.4.2 Conditioner
5.4.3 Mask
5.4.4 Oil
5.4.5 Others (Scrubs, Serums, etc.)
5.5 Body Care
5.5.1 Lotion
5.5.2 Creams
5.5.3 Body butter
5.5.4 Oil
5.5.5 Scrub
5.5.6 Lip balm
5.5.7 Others (Body wash, Soaps, Bath bombs, etc.)
5.6 Men’s Grooming
5.6.1 Beard oils
5.6.2 After shave
5.6.3 Shaving cream
5.6.4 Others (Serums, etc.)
5.7 Makeup
5.7.1 Facial Products
5.7.1.1 Foundation
5.7.1.2 Concealer
5.7.1.3 Primer
5.7.1.4 Face powders
5.7.1.5 Others (Blush, Highlighter, Contour, etc.)
5.7.2 Eye Products
5.7.2.1 Eye shadow
5.7.2.2 Eye liner
5.7.2.3 Kohl
5.7.2.4 Mascara
5.7.2.5 Others (Eye lashes, eye primer, etc.)
5.7.3 Lip Products
5.7.3.1 Lipstick
5.7.3.2 Lip liner
5.7.3.3 Lip gloss
5.7.3.4 Others (Lip Tints, Primer, etc.)
5.7.4 Others (Body Shimmers, Brushes, etc.)
5.8 Fragrance
5.8.1 Body mists
5.8.2 Intense perfumes
5.8.3 Natural deodorants
5.8.4 Others (Solid Perfumes, etc.)
Chapter 6 Natural Cosmetics Market Estimates & Forecast, By Packaging Type
6.1 Key trends, by packaging type
6.2 Bottles and Jars
6.3 Tubes
6.4 Pencils and Sticks
6.5 Pouches and Sachets
6.6 Others (Roll-ons, etc.)
Chapter 7 Natural Cosmetics Market Estimates & Forecast, By Price Range
7.1 Key trends, by price range
7.2 Premium
7.3 Economical
Chapter 8 Natural Cosmetics Market Estimates & Forecast, By Consumer Group
8.1 Key trends, by consumer group
8.2 Male
8.3 Female
8.4 Kids
Chapter 9 Natural Cosmetics Market Estimates & Forecast, By Distribution channel
9.1 Key trends, by distribution channel
9.2 Online channels
9.2.1 E-commerce
9.2.2 Company websites
9.3 Offline channels
9.3.1 Specialty Stores
9.3.2 Mega Retail stores
9.3.3 Others
Chapter 10 Natural Cosmetics Market Estimates & Forecast, By Region
10.1 Key trends, by region
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.3 Europe
10.3.1 UK
10.3.2 Germany
10.3.3 France
10.3.4 Italy
10.3.5 Spain
10.3.6 Russia
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 South Korea
10.4.5 Australia
10.4.6 Malaysia
10.4.7 Indonesia
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.5.3 Argentina
10.6 MEA
10.6.1 GCC
10.6.2 South Africa
Chapter 11 Company Profiles
11.1 L'Oréal SA
11.2 Estée Lauder Companies Inc.
11.3 Burt’s Bees
11.4 100% Pure
11.5 Avon Products, Inc.
11.6 Arbonne International LLC
11.7 Bare Escentuals Beauty Inc.
11.8 Johnson & Johnson
11.9 Beiersdorf AG
11.10 Procter & Gamble Co.
11.11 Shiseido Co., Ltd.
11.12 Aveda Corporation
11.13 Amway Corporation
11.14 Coty Inc.

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings