Mezcal Market Size - By Product Type (Joven, Reposado, Anejo, Tobala), Concentration (100% Tequila, Mixed Tequila), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, Specialty Stores), Packaging Type & Forecast, 2023

Mezcal Market Size - By Product Type (Joven, Reposado, Anejo, Tobala), Concentration (100% Tequila, Mixed Tequila), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, Specialty Stores), Packaging Type & Forecast, 2023 - 2032

Mezcal Market size is projected to expand at 14.5% CAGR from 2023 to 2032 attributed to the surging popularity of the cocktail culture worldwide.

The rising global trend of mixology is set to boost the demand for mezcal amongst bartenders and consumers due to its complex flavors, smokiness, and versatility in crafting unique cocktails. Given its distinctive characteristics, mezcal provides a platform for creativity, leading to the growing preference for inventive mixologists. This evolution in drinking preferences coupled with the strong desire for unique flavor experiences is spurring industry participants to create distinctive products for consumers, propelling the industry expansion. For instance, in July 2023, Mala Mia Mezcal entered the spirits business with the launch of four variations named based on the agave species used in making the mezcal.

The overall industry is segmented into product type, concentration, packaging type, distribution channel, and region.

Based on product type, the reposado mezcal market is estimated to gain significant traction at 14.8% CAGR between 2023 and 2032. Reposado mezcal is aged in oak barrels for a defined period to give a nuanced flavor profile and smoother finish compared to its younger counterparts. The rising demand for premium and artisanal spirits along with the growing awareness about the unique characteristics of reposado mezcal will also contribute to the increasing product acceptance.

In terms of distribution channel, the mezcal market from the online retail segment is anticipated to record considerable sales and expand at 14.1% CAGR from 2023 to 2032. The ease of online purchasing, coupled with the burgeoning e-commerce landscape is expanding the accessibility of mezcal to consumers worldwide. Online platforms also offer a diverse array of mezcal brands and variants, enabling enthusiasts to explore and purchase unique options conveniently. Moreover, the consumer shift towards digital marketplace will further propel the segment growth.

Regionally, the Europe mezcal market is set to exhibit a 14.5% growth rate from 2023-2032, driven by the surge in consumer interest in authentic and diverse spirits. The trend towards exploration of traditional and culturally rich drinks is fueling the popularity of mezcal in European countries. Furthermore, the growing cocktail culture and the strong preference for handcrafted spirits is providing potential growth opportunities to several industry players, supporting the regional market growth. For instance, in July 2023, Nucano Mezcal partnered with Anker Amsterdam Spirits to broaden its reach in Europe with the launch of Barril Nucano Mezcal and Arroqueo Nucano Mezcal.