Men's Toiletries Market - By Product Type (Bath and Shower Products, Toothpaste/Toothbrush/Dental Floss, Skincare Products, Antiperspirant, Shaving Kit, Haircare Products, Others), By Price Category (High/Premium, Mid, Low), By Age Group, By Distribution

Men's Toiletries Market - By Product Type (Bath and Shower Products, Toothpaste/Toothbrush/Dental Floss, Skincare Products, Antiperspirant, Shaving Kit, Haircare Products, Others), By Price Category (High/Premium, Mid, Low), By Age Group, By Distribution Channel, Forecast 2024 - 2032

Global Men’s Toiletries Market will witness 5.7% CAGR between 2024 and 2032 due to the continuous launch of new products by leading companies. With the evolution of grooming standards and increased emphasis on personal care, men are becoming more attentive to their grooming routines. As a result, companies are investing heavily in research and development to introduce innovative products tailored to men's specific needs.

For instance, in December 2023, Bravado revealed its carefully curated product range at Cosmoprof India 2023 in Mumbai. Their objective was to transform men's grooming by prioritizing high-quality formulations, eco-friendly and cruelty-free ingredients, and promoting self-care focused on personal well-being rather than external validation.

From skincare to haircare, companies are introducing formulations designed to address concerns like aging, dryness, and sensitivity. Moreover, the expansion of online platforms has made these products more accessible, further driving demand. With an array of options available, men now have the opportunity to choose products that cater to their individual preferences and concerns, leading to sustained growth in the men's toiletries market.

The overall Men’s Toiletries Industry is classified based on product type, price category, age group, capacity, end-use, distribution channel, and region.

The shaving kits segment will undergo rigorous development from 2024 to 2032. These kits, often comprising razors, shaving creams, and post-shave products, cater to men's grooming needs comprehensively. With the rise of grooming consciousness among men, shaving has become more than just a daily routine; it is a ritual. Shaving kits offer convenience, quality, and often a touch of luxury, appealing to a wide range of consumers. This increased demand for shaving kits has not only boosted sales but has also encouraged innovation and product diversification in the men's toiletries market.

The men’s toiletries market share from the high/premium segment will register a notable CAGR from 2024 to 2032. This trend is attributed to several factors, including a growing emphasis on self-care and grooming among men. Premium-priced toiletries often boast superior quality ingredients, advanced formulations, and elegant packaging, catering to consumers seeking luxury and sophistication in their grooming routines. Moreover, premium products are perceived to offer better results and a more indulgent experience, driving their popularity among discerning consumers. As a result, the demand for high/premium-priced men’s toiletries continues to rise, contributing significantly to market growth.

Asia Pacific Men’s toiletries market will showcase a commendable CAGR from 2024 to 2032. This surge can be attributed to several factors, including increasing urbanization, rising disposable incomes, and evolving grooming trends. With a growing awareness of personal care and grooming routines, men in Asia-Pacific are increasingly seeking high-quality toiletries to meet their needs. In addition, the influence of social media and Western grooming standards has further fueled this demand. Leading companies are recognizing this trend and investing in tailored products for the Asian market. As a result, the Asia-Pacific region is witnessing substantial growth in the men’s toiletries market. For instance, in June 2023, VLCC, a leading premium beauty and skincare brand in India, declared the acquisition of Happily Unmarried Marketing Private Limited (Ustraa). This collaboration united two pioneering Indian personal care brands, blending Ustraa's prominent position in men's grooming range with VLCC's expertise.