Matcha Market Size - By Production Technology (Pan Fried, Steamed), By Grade (Ceremonial, Classic, Culinary), By Application (Regular Tea, Matcha Beverages, Food, Personal Care & Cosmetics) & Forecast, 2023 - 2032

Matcha Market Size - By Production Technology (Pan Fried, Steamed), By Grade (Ceremonial, Classic, Culinary), By Application (Regular Tea, Matcha Beverages, Food, Personal Care & Cosmetics) & Forecast, 2023 - 2032

Global Matcha Market share will witness over 8% CAGR between 2023 and 2032, propelled by increasing research unveiling the diverse benefits of matcha. Studies highlight its potent antioxidants, metabolism-boosting properties, and calming effects due to L-theanine.

For instance, in October 2023, It was announced that consuming green tea, black tea, or matcha latte might aid in deactivating Omicron subvariants of the SARS-CoV-2 virus. Japanese scientists discovered that compounds in these teas attach to the virus's spike protein, impeding cell infection. Additionally, sweet treats incorporating green or black tea could potentially reduce the virus load in the mouth and digestive system. These revelations underscore another health benefit of consuming these teas, potentially offering protection against the virus in different body areas.

As findings reveal its potential in aiding weight management, promoting mental clarity, and supporting overall wellness, consumer interest surges. This growing body of research positions matcha as a sought-after superfood, stimulating market growth as health-conscious individuals seek its array of benefits, contributing to its rising popularity and market demand.

The overall Matcha Market share is classified based on production technology, application, and region.

Steamed segment will undergo significant development from 2023 to 2032. This traditional method, involving careful steaming of green tea leaves, preserves their natural properties, resulting in high-quality matcha. Steamed production ensures vibrant color, enhanced flavor, and increased nutrient retention, elevating matcha's appeal. Consumers prioritize this meticulous technique for its ability to yield premium-grade matcha with superior taste and health benefits. As steamed production gains prominence, it becomes a key factor fueling the market's growth, meeting the increasing demand for top-quality matcha products.

Matcha market size from the matcha beverages segment will register a noteworthy CAGR from 2023 to 2032. Matcha, renowned for its rich antioxidants and unique flavor profile, serves as a key ingredient in various beverages. From traditional ceremonial teas to modern latte concoctions and energy drinks, matcha's versatility appeals to health-conscious consumers seeking its myriad benefits. Its presence in diverse beverage formulations drives market growth, aligning with evolving consumer preferences for functional and flavorful drinks, elevating matcha to a sought-after ingredient in the beverage industry.

Europe matcha industry will showcase a commendable CAGR from 2023 to 2032. Matcha's rise to popularity stems from its antioxidant-rich nature and versatile culinary applications. As health-conscious consumers seek natural and functional ingredients, matcha's presence in teas, desserts, and even savory dishes gains traction. This demand reflects a European market embracing wellness trends and gourmet experiences, fueling the steady growth of matcha consumption, underscoring its significance in the region's culinary landscape and health-conscious preferences.