Location Intelligence Market Size - By Services (Consulting, System Integration & Implementation, Support & Maintenance), Deployment Model (On-premises, Cloud), Location Type, Solution Type, Application, Industry Vertical & Global Forecast, 2023 - 2032
Location intelligence market size is slated to expand at over 15% CAGR from 2023 to 2032, driven by the surge in demand for spatial data analytics across diverse industries. The proliferation of GPS-enabled devices and the rising adoption of location-based services is spurring the need for advanced mapping and geospatial analysis.
Of late, multiple businesses are leveraging location intelligence to render optimized decision-making, enhanced customer experiences, and efficient resource allocation. For instance, in September 2023, Delhivery, India's foremost fully integrated logistics services provider, introduced LocateOne, a location intelligence solution to broaden the range of software offerings on the OS1 platform. Moreover, the influx of regulatory compliance requirements is driving the increasing significance of location-based advertising. The expansion of IoT coupled with the higher integration of AI and machine learning for real-time location insights will further boost the market growth.
The location intelligence market is segregated based on solution type, services, location type, deployment model, application, industry vertical and region.
Based on services, the support and maintenance segment is estimated to accumulate sizeable market share between 2023 and2032, driven by the increasing adoption of sophisticated location-based technologies. The rising need for ongoing system optimization, software updates, and responsive customer assistance will also assist the industry growth.
In terms of deployment model, the location intelligence market share from the cloud segment is projected to increase at significant CAGR through 2032. This is owing to the escalating demand for scalable and cost-effective solutions. The ability of cloud models to integrate location intelligence seamlessly into diverse business applications will also fuel the segment growth.
The market value from the workforce management application segment is slated to increase at a rapid pace through 2032, driven by the rising need for efficient employee tracking and resource optimization. The enhanced operational productivity and real-time location insights offered by location intelligence services will boost its application in workforce management.
Regionally, the Europe location intelligence industry is projected to expand at robust CAGR during the forecast period. The rising adoption of advanced technologies, increased demand for spatial data analytics along with the integration of location-based services across various industries will boost the regional market growth.