Liquid Hand Soap Market Size By Packaging Type (Pouch, Bottle, Tube), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmaceutical Stores, Online Stores) By Nature (Organic, Synthetic), By Application (Household, Commercial {Hosp

Liquid Hand Soap Market Size By Packaging Type (Pouch, Bottle, Tube), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmaceutical Stores, Online Stores) By Nature (Organic, Synthetic), By Application (Household, Commercial {Hospitals, Malls, Offices, Restaurants}), Industry Analysis Report, Regional Outlook, Growth Potential, Covid-19 Impact Analysis, Price Trends, Competitive Market Share & Forecast, 2022 - 2028

The global liquid hand soap market is set to witness massive growth through 2028 owing to growing hygiene concerns among consumers. In addition, increasing need for effective hand cleaning solutions driven by soaring occurrences of infectious illnesses is likely to further boost market growth over the forecast period.

After the onset of the coronavirus pandemic, the global use of liquid hand soaps drastically amplified as a result of safety precautions implemented to prevent the spread of COVID-19, which has positively influenced product adoption. To that effect, in April 2021, a study on handwashing adherence during the COVID-19 pandemic conducted by the psychology departments across several universities concluded that hand wash practices increased in light of mounting emphasis on curbing the transmission of the COVID-19 infection.

Furthermore, major players in the global liquid hand soap market have been strategically investing in product launches, R&D activities, and acquisitions to proliferate their business presence, thereby fostering industry outlook. For instance, in September 2021, Safeguard, a Procter & Gamble subsidiary, and Walgreens, a leading pharma store chain, collaborated with Americares, a non-profit organization working in the healthcare sector, to launch the ’Hope is in Your Hands’ program. The program was intended to provide around 10 million handwashes to families in need.

To cite another instance, in February 2022, personal care behemoth Henkel Corporation, launched its new Dial foaming hand concentrated Refill range in a step toward a low-waste future and sustainable personal care. The refill packet comprises 95% less plastic than a foaming hand wash bottle of Dial.

The global liquid hand soap market has been bifurcated on the basis of distribution channel, application, packaging type, nature, and region.

In terms of distribution channel, the market has been divided into convenience stores, online stores, pharmaceutical stores, supermarkets/hypermarkets, and others. The others distribution channel segment is estimated to expand at a CAGR of over 6.5% through the assessment timeframe.

With regard to application, the liquid hand soap market has been split into commercial and household. The commercial application segment has been further segregated into restaurants, offices, malls, hospitals, and others. The hospitals segment is anticipated to reach a valuation of around $765 million by the end of the analysis timeline.

Meanwhile, the restaurants segment is slated to capture a market share of about 7.5% by 2028. In 2021, the offices segment surpassed $150 million in revenue. The others segment is primed to be valued at approximately $50 million by the end of 2028.

In the regional landscape, the Middle East & Africa liquid hand soap market accounted for over $235 million in revenue in 2021 and is poised to observe sizable expansion through the forecast period.