Lingerie Market Size - By Product (Bras, Panties, Shapewear), By Distribution Channel (Offline, Online), By Material (Cotton, Lace, Silk) & Global Forecast, 2023 - 2032

Lingerie Market Size - By Product (Bras, Panties, Shapewear), By Distribution Channel (Offline, Online), By Material (Cotton, Lace, Silk) & Global Forecast, 2023 - 2032

Global Lingerie Market will grow at a CAGR of 5.4% from 2023 to 2032, owing to evolving fashion preferences, technological advancements in materials, and the surge in online platforms. Changing consumer tastes demands a diverse range of styles and designs, while innovations in materials enhance comfort and aesthetics. The prevalence of online shopping offers convenience and accessibility, amplifying market reach. This convergence of fashion, technology, and digital retail will be a driving force in shaping the remarkable growth of the lingerie industry.

For instance, in 2023, Apparel Group, a prominent leader in the fashion industry, introduced the renowned Canadian lingerie and sleepwear brand La Vie En Rose to the Indian market. Recognized for its premium lingerie, sleepwear, and swimwear, the brand's entry added a high-quality and attractive dimension to India's lingerie and sleepwear market.

The lingerie market is classified based on product, material, distribution channel, and region.

The market size from the shapewear segment will record appreciable growth through 2032, driven by its dual functionality of providing comfort and enhancing body contours. The increasing focus on body positivity, combined with the versatility and innovation in shapewear designs, will propel its market prominence. As consumers seek both aesthetic appeal and functionality, the shapewear segment stands out, reflecting a broader trend toward inclusive lingerie options catering to diverse body types and preferences.

The silk segment will capture a decent lingerie market share by 2032. Due to its luxurious feel and natural sheen, silk lingerie offers a combination of comfort and sophistication. Its breathability and soft touch make it an enduring favorite among consumers seeking both elegance and comfort. The material's inherent elegance and smooth feel contribute to its prominence, reflecting a preference for premium fabrics that enhance both the tactile and aesthetic aspects of lingerie.

Online platforms will garner significant gains through 2032, attributed to the convenience, wide variety, and discreet shopping experience offered by these platforms. E-commerce platforms provide a personalized shopping experience in line with diverse product ranges, fostering their market prominence. As consumers increasingly opt for the ease of online purchases, the digital landscape continues to shape the lingerie market, positioning online platforms as key contributors to its growth.

North America lingerie industry will register a notable CAGR from 2023 to 2032, fueled by a combination of evolving fashion trends, a strong retail landscape, and a growing emphasis on body positivity. The demand for diverse lingerie styles, in tandem with a robust e-commerce presence, will fuel market growth. With a discerning consumer base appreciating both classic and innovative designs, North America will stand as a key contributor to shaping the lingerie industry outlook and future trends.