Latin America Outboard Motors Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 – 2032

Latin America Outboard Motors Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 – 2032


Latin America Outboard Motors Market, valued at USD 457.3 million in 2023, is expected to experience a steady growth rate with a projected CAGR of 7% from 2024 to 2032. This growth is primarily fueled by rising marine tourism and recreational boating activities, which are increasingly popular throughout the region. With its extensive coastlines, vibrant beaches, and diverse marine ecosystems, Latin America attracts a large number of both domestic and international tourists. The increase in recreational activities, such as boating, yachting, and water sports, is driving constant demand for outboard motors, essential for powering smaller vessels. As tourism grows, particularly due to higher disposable incomes and a heightened interest in outdoor activities, the demand for reliable and efficient outboard motors also rises.

Additionally, the trend toward eco-tourism plays a crucial role in the market expansion. Latin America is becoming an attractive destination for sustainable tourism, where nature-based activities like snorkeling, diving, and eco-cruising are gaining popularity. This trend has increased the demand for outboard motors that are quieter, fuel-efficient, and environmentally friendly. The development of electric and hybrid outboard motors aligns well with this trend, appealing to tourism operators looking to reduce their environmental impact while delivering high-quality recreational experiences.

Moreover, investments in marinas, boat clubs, and water sports facilities across the region further bolster marine tourism as governments and private sectors work together to improve marine infrastructure and enhance the boating experience for tourists and locals. The market is segmented by engine type into 2-stroke, 4-stroke, and other engines. In 2023, the engine segment led the market with a revenue of around USD 198.3 million, expected to grow at a CAGR of 6.2% over the forecast period. This segment caters to a range of power needs, from small engines for personal boats to high-powered engines used in commercial applications.

Demand is increasing, particularly in coastal areas where marine activities are thriving, for engines that are both fuel-efficient and environmentally responsible. The market is also divided by fuel type into diesel, gasoline, and electric. Diesel outboard motors dominated in 2023, with a market share of about 41%, and are expected to grow at a CAGR of 7.4% through the forecast period. Diesel engines are favored for their fuel efficiency, durability, and capacity for long-distance, heavy-duty operations, making them ideal for commercial marine sectors.Brazil leads the regional market, contributing substantial revenue in 2023, and is projected to maintain a CAGR of 7.3%. With its extensive coastline and expanding marine tourism sector, Brazil remains a key player in the region’s outboard motors market.


Chapter 1 Methodology & Scope
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
Chapter 2 Executive Summary
2.1 Industry 360° synopsis, 2021 - 2032
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.1.1 Factors affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.1.7 Retailers
3.2 Impact forces
3.2.1 Growth drivers
3.2.1.1 Increasing marine tourism and recreational boating
3.2.1.2 Expanding fishing industry
3.2.1.3 Technological advancements in motor efficiency
3.2.2 Industry pitfalls & challenges
3.2.2.1 Economic instability and high import taxes
3.2.2.2 Lack of infrastructure and maintenance facilities
3.3 Growth potential analysis
3.4 Regulatory landscape
3.5 Pricing analysis
3.6 Technological overview
3.7 Porter’s analysis
3.8 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
Chapter 5 Latin America Outboard Motor Market Estimates & Forecast, By Engine Type, 2021 – 2032, (USD Million) (Thousand Units)
5.1 Key trends
5.2 2-stroke
5.3 3-stroke
5.4 Electric
Chapter 6 Latin America Outboard Motor Market Estimates & Forecast, By Fuel Type, 2021 – 2032, (USD Million) (Thousand Units)
6.1 Key trends
6.2 Diesel
6.3 Gasoline
6.4 Electric
Chapter 7 Latin America Outboard Motor Market Estimates & Forecast, By Power, 2021 – 2032, (USD Million) (Thousand Units)
7.1 Key trends
7.2 Low
7.3 Medium
7.4 High
Chapter 8 Latin America Outboard Motor Market Estimates & Forecast, By Ignition Type, 2021 – 2032, (USD Million) (Thousand Units)
8.1 Key trends
8.2 Electric
8.3 Manual
Chapter 9 Latin America Outboard Motor Market Estimates & Forecast, By Application, 2021 – 2032, (USD Million) (Thousand Units)
9.1 Key trends
9.2 Commercial
9.3 Recreational
9.4 Military
Chapter 10 Latin America Outboard Motor Market Estimates & Forecast, By Distribution Channel, 2021 – 2032, (USD Million) (Thousand Units)
10.1 Key trends
10.2 Direct sales
10.3 Indirect sales
Chapter 11 Latin America Outboard Motor Market Estimates & Forecast, By Country, 2021 – 2032, (USD Million) (Thousand Units)
11.1 Key trends
11.2 Latin America
11.2.1 Brazil
11.2.2 Mexico
11.2.3 Colombia
Chapter 12 Company Profiles
12.1 Bombardier Recreational Products Inc.
12.2 Cobra Marine Ltd.
12.3 Evinrude
12.4 Gator-Tail Motors LLC
12.5 Hatsu Marine Co., Ltd.
12.6 Honda Motor Co., Ltd.
12.7 Johnson Outdoors Inc.
12.8 Mariner
12.9 Mercury Marine
12.10 Nissan Marine Co., Ltd.
12.11 Sailor Marine Co., Ltd.
12.12 Selva S.p.A.
12.13 Suzuki Motor Corporation
12.14 Tohatsu Corporation
12.15 Yamaha Motor Co., Ltd.

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