Kraftliner Market - By Product Type (Bleached, Unbleached), By Basis Weight (Up to 250 GSM, 250 to 400 GSM, Above 400 GSM), By End-use, By Distribution Channel & Forecast, 2023 - 2032

Kraftliner Market - By Product Type (Bleached, Unbleached), By Basis Weight (Up to 250 GSM, 250 to 400 GSM, Above 400 GSM), By End-use, By Distribution Channel & Forecast, 2023 - 2032

Kraftliner Market size is anticipated to record 5.3% CAGR from 2023-2032, on account of the growing trend of sustainability in the packaging sector. Of late, multiple companies and consumers are increasingly looking for eco-friendly as well as recyclable packaging materials to limit their environmental impacts. To that end, the surging efforts by manufacturers on exploring ways to reduce packaging waste by developing more efficient packaging designs while offering product protection will prove favorable for the market growth. For instance, in June 2022, Stora Enso introduced AvantForte WhiteTop, its new 100% virgin fiber-based white top premium kraftliner to cater to safe, high-performing, and plastic-free packaging in fresh food and e-commerce sectors.

The kraftliner industry is segmented based on product type, basis weight, end-use, distribution channel, and region.

In terms of product type, the unbleached kraftliner market value will witness expansion through 2032 owing to scaling usage of heavy-duty packaging for items, such as appliances, electronics, and industrial equipment. Unbleached kraftliner is used as liner for pallets to provide protective layer between the products and the pallet surface for limiting damage and contamination. The rapid growth of the retail and ecommerce sector is also accelerating the demand for eco-friendly shopping bags and retail packaging, adding to the segment growth.

With respect to end-use, the kraftliner industry from the healthcare segment will significantly expand up to 2032. The growth can be attributed to the growing adoption of kraftliners in the packaging pharmaceutical products, such as blister packs, medicine boxes, and over-the-counter drugs. Kraftliners are also utilized for creating boxes, cartons, and containers for medical devices, including surgical instruments, diagnostic equipment, and medical implants. Increasing usage for packaging and construction of first aid kits to cater to uses in homes, workplaces, and healthcare will add to the product demand.

Regionally, Asia Pacific kraftliner market size is expected to observe lucrative growth through 2032 due to the surging deployment of digital technologies as well as smart packaging solutions, such as QR codes and NFC tags. The rapid expansion of e-commerce and online shopping is driving the demand for kraftliner packaging materials. Lately, there has been an influx of stricter regulations in the region to limit single-use plastics to promote sustainable packaging solutions. The robust economic growth and urbanization in some of the developing APAC countries will also contribute to the market development.